Marketing Manager

Description

• Campaign Management - Develop and execute integrated marketing campaigns that reflect the company’s luxury positioning and core values, driving engaged leads.
• Direct Mail – Plan and execute high-quality direct mail campaigns for land acquisition efforts, managing creative development, vendor coordination, audience targeting, and campaign analysis.
• Drives data analysis. Analyzes campaign performance metrics and generate actionable insights to refine strategies.
• Website and Email – Support website content and updates to ensure an elegant, user-friendly experience that showcases homes for sale. Create email campaigns to drive site traffic and engagement.
• Social Media – Develop and manage a content strategy that reflects the company’s luxury brand, oversee posting and engagement, and track performance to grow awareness and generate qualified leads.
• Identifies new channels or tactics to expand audience reach and drive engagement. Implements test-and-control marketing to always be learning.
• Participates in content creation, including social media posts, print material, email newsletters, videos, and marketing collateral.
• Collaboration & Reporting – Partner with sales, brokerage partner, and leadership teams to align messaging, manage campaigns, and create demand for our homes.
• Models and reinforces actions and behaviors consistent with the MN Custom Homes’ values, mission, and culture.

Requirements

• Experience in driving qualified traffic and leads through marketing campaigns, both online and offline. Experience in direct mail highly recommended.
• Proficiency with marketing tools such as HubSpot, WordPress, Canva, Google Analytics, Asana, Survey Monkey, SalesForce, and others is a strong plus.
• Experience in offline channels such as OOH, events, and print ads is a plus.
• Proficiency in MS Office Suite.
• Exceptional organizational skills and the ability to manage multiple deadlines and priorities effectively. Clear and professional communication skills, both written and verbal.
• Occasional local travel within the Bellevue and Eastside region.
• Strong analytical and problem-solving skills with the ability to interpret data and provide actionable insights. Strong understanding of data analysis and marketing performance metrics such as CTR, ROI, CPA, LTV, and more.
• Bachelor’s degree required.
• Experience in digital marketing channels such as Google AdWords, Meta, LinkedIn, SEO, geofencing, and display advertising.
• 6+ years of B2C marketing experience. Experience in ecommerce/digital marketing a plus.
• Possesses a growth mindset, innovative thinking, and collaborative spirit.
• This position requires frequent use of a computer, including keyboard functions and visual acuity of 20 inches or fewer on a daily basis.
• Experience working for a homebuilder is a plus.
• Experience driving social media strategy and execution. Ability to reflect brand in posts, plus drive growth in followers and engagement.
• Marketing campaign management experience; this includes campaign design, creative testing, ROI analysis, and optimizations.
• Must be able to work in the HQ office five days a week, Monday – Friday, core business hours of 8 hours on workdays, within the time frame of 8 am – 5 pm.

Benefits

• New iPhone for your personal and business use
• 401(K) with generous company match, no vesting schedule, and access to professional financial advisors
• Paid medical and family leave
• 100% employer-paid life insurance
• Lifestyle reimbursement account
• 20 days of PTO & 9 holidays
• Complimentary snacks & beverages
• Company paid events
• 100% covered employee premiums for medical and dental self-coverage
• Free onsite parking
• Critical illness insurance
• 100 % employer-paid long term disability insurance

Training + Development

Interview process

Visa Sponsorship

Security clearance