Senior Manager of Marketing Strategy
Homeserve Usa
Strategic direct‑mail marketer driving partner growth via planning, testing and analysis.
20 days ago ago
$111,691 - $140,000
Expert & Leadership (13+ years), Intermediate (4-7 years), Experienced (8-12 years)
Full Time
Norwalk, CT
Office Full-Time
Company Size
1,605 Employees
Service Specialisms
Home Repair Services
Plumbing Services
HVAC Services
Electrical Services
Appliance Repair Services
Water Restoration Services
Pest Control Services
Sewer Line Services
Sector Specialisms
Residential
Utilities
Water
Natural Gas
Home Emergency Repairs
Home Warranty
Home Repair Plans
Role
What you would be doing
creative review
budget planning
performance monitoring
reporting
test setup
data analysis
- Review and approve direct marketing creatives to ensure strategy is executed properly.
- Prepare budget plans for assigned partners.
- Monitor performance of all creative and data strategies and make appropriate recommendations to further improve performance.
- Maintain and distribute reporting from both current and historic strategic, creative and segment testing.
- Conceptualize and develop report requirements for business needs.
- Ensure marketing tests are set up and tracked accurately.
- Assist in providing strategic direction to supporting marketing teams on the execution of new marketing ideas/concepts/tests.
- Develop and test new marketing strategies which improve response rates among new and existing customer segments.
- Develop and propose new product/channel ideas/marketing concepts.
- Create marketing plans for partners that maximize client/business profitability.
- Conduct analysis into past performance results in order to map out trends and identify key response variables; leverage these findings to optimize customer acquisition activity.
What you bring
analytical
bachelor's
direct marketing
google analytics
ms excel
self-starter
- Strong analytical skills – ability to read trends and isolate key response variables
- Results oriented; demonstrated success in overcoming obstacles and launching campaigns on time and on budget
- Bachelor’s degree in marketing, business or a related field
- Minimum 5 years of direct marketing experience. Prefer candidate with direct mail knowledge & experience.
- Excellent verbal and written communication skills
- Experience with Google Analytics a plus
- Able to work in a fast-paced, growth-oriented organization
- Proficient in MS Office Excel
- Self-starter; able to seize opportunities with minimal direction
- Excellent marketing skills – ability to conceptualize new ideas, strategies, etc.
Information not given or found
Training + DevelopmentInformation not given or found
Interview process
Information not given or found
Visa SponsorshipInformation not given or found
Security clearanceInformation not given or found
Company
Overview
1.2K Providers
Partnerships with Providers
Rapidly grew through partnerships with over 1,200 municipal and utility providers.
$2B Savings
Annual Cost Savings
Achieved over $2 billion in covered repair cost savings for customers across North America.
$100M Upgrades
Annual Energy‑Efficiency Installations
Expanding into HVAC installations and energy‑efficiency upgrades, installing over $100 million in upgrades in a year.
Every 34 Seconds
Repair Installations
Installs a professional repair or upgrade every ~34 seconds through its nationwide contractor network.
- Founded in 2003 as a solution to streamline emergency home repairs by offering vetted professionals via 24/7 hotlines.
- Handles hundreds of thousands of repair jobs annually—from sewers and gas lines to electrical, plumbing, HVAC and EV chargers.
- Backed by its UK‑founded parent and recently acquired by Brookfield, the company blends scale with local service.
- Unique in offering integrated plans—from interior plumbing to exterior lines and EV charger setups under one roof.
- Customers are prioritized in every action.
- Operations are conducted with integrity and honesty.
- A culture of respect, transparency, and collaboration is fostered.
- Change is embraced, and continuous improvement is sought.
- Teamwork, accountability, and results are valued.
- The wellbeing of employees and the communities served is cared for.
2050
Net Zero Goal
Aiming to achieve net zero emissions by 2050.
- Committed to reducing its environmental impact and promoting sustainability across its operations.
- Investing in energy-efficient technologies and solutions for its service offerings.
- Focusing on reducing waste and increasing recycling across its business activities.
- Actively seeking to partner with vendors and stakeholders who share its sustainability goals.
- Creates an inclusive work environment where all employees can thrive.
- Has clear goals to increase gender diversity in leadership positions.
- Provides ongoing training on unconscious bias, leadership, and cultural competency.
- Tracks and reports on diversity metrics to ensure accountability.
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