Senior Digital Experiences Manager

Description

The manager will define and lead a cross‑product strategy for KC NA’s digital portfolio, aligning brand‑specific journeys with enterprise‑wide consumer pathways. Working closely with brand teams, Insights & Analytics, and technology partners, they will prioritize “moments that matter,” balance local market needs with enterprise technology, and ensure compliance with privacy regulations.

• Develop and execute an enterprise‑wide cross‑product digital strategy for KC NA consumer brands.
• Lead customer journey mapping and roadmap creation for websites, mobile apps, and other digital touchpoints.
• Coordinate with brand, legal, medical affairs, DTS, and other functions to align content, technology, and measurement requirements.
• Prioritize “moments that matter” by integrating insights from the Insights & Analytics team.
• Define and own distinct consumer experiences, ensuring privacy compliance and local market alignment.
• Manage and prioritize an active product backlog, communicating business value to senior leaders.
• Build and operationalize a framework to measure digital product business impact and drive adoption organization‑wide.
• Oversee brand website strategy, continuous optimization, CX audits, and performance reporting.
• Partner with media data, audience strategy, and CRM leads to optimize first‑party data acquisition and integration.
• Apply agile Scrum principles, leading sprints and MVP delivery while fostering a test‑and‑learn mindset.

Requirements

Ideal candidates hold a bachelor’s degree and have at least seven years of digital strategy, consumer experience, or product management experience in consumer goods. They must demonstrate strategic thinking, data‑driven decision‑making, agile delivery, and the ability to lead cross‑functional partnerships in a matrixed environment.

• Bachelor’s degree and 7+ years of digital strategy or product management experience in consumer goods.
• Proven track record of developing cross‑channel strategies and improving brand performance.
• Strong analytical skills with ability to extract insights from data and analytics tools.
• Experience measuring digital product impact and managing performance dashboards.
• Excellent cross‑functional collaboration skills in highly matrixed organizations.
• Demonstrated leadership, empathy, and ability to coach and upskill team members.
• Knowledge of privacy regulations, digital marketing trends, and best practices.

Benefits

Kimberly‑Clark’s portfolio includes Huggies, Kleenex, Cottonelle, Scott, Kotex, Poise, Depend and other trusted brands used by millions worldwide. The company emphasizes purpose‑driven innovation, sustainability, inclusion, and career development, offering hybrid‑flex work arrangements.

The role offers a base salary from $140,320 to $173,360, eligibility for a target bonus, and a comprehensive total rewards package that includes 401(k) profit‑sharing, health, dental, vision, flexible spending accounts, on‑site fitness facilities, and relocation support.

• Base salary $140,320–$173,360 plus target bonus eligibility.
• 401(k) profit‑sharing plan and comprehensive health, dental, and vision coverage.
• Flexible hybrid work arrangements and on‑site fitness facilities.
• Flexible spending accounts, income protection insurance, and relocation support.
• Programs for education assistance, childcare, and adoption assistance.

Training + Development

Interview process

Visa Sponsorship

Security clearance