VAR Channel Marketing Director

Description

LuxWall is seeking a VAR Channel Marketing Director who will lead our channel marketing strategy and scale our partner ecosystem across glaziers, fabricators, toll manufacturers, and OEMs. This role is responsible for building, enabling, and accelerating our partner network to ensure every channel partner is qualified, trained, supported, and positioned for long-term success.

• Develop messaging frameworks, case studies, application notes, and thought-
• Develop and manage onboarding and ramp up programs that ensure partner
• Build, lead, and expand LuxWall’s channel partner ecosystem across glaziers,
• Partner with R&D and Executive Leadership to maintain a multi-year product
• Establish and track partner KPIs (pipeline creation, sales performance, etc.) to ensure
• Maintain a continuous feedback loop between channel partners, clients, R&D, Sales,
• Create partner toolkits including co-branded collateral, training modules, sales kits,
• Lead product marketing programs and co-marketing initiatives designed to increase
• Lead partner reviews and performance evaluations; implement improvement plans
• when needed to ensure alignment with LuxWall’s commercial goals.
• Partner with Sales, R&D, and Executive Leadership on pricing, packaging,
• Conduct ongoing market and competitive analyses across the building envelope
• specification, quoting activity, and installed volume.
• Build and execute launch plans that integrate marketing, sales, channel activation,
• Serve as the primary marketing liaison for channel partners, ensuring they are
• Translate field and partner feedback into actionable product requirements and
• Create best-in-class sales enablement assets including: pitch decks, battlecards,
• Identify, evaluate, and qualify new channel partners based on capability, territory
• Train internal teams and external partners on positioning, differentiation, product
• Serve as a hands-on product expert, joining client and partner meetings to validate
• Shape LuxWall’s product narrative across channels, ensuring messaging resonates

Requirements

is a 10-panel drug screen which includes marijuana.

All applicants must complete and pass a drug screening and background check. LuxWall's process

This leader will also shape LuxWall’s product narrative and roadmap, bringing together insights from the field, partners, clients, and the market to inform product R&D and commercial strategy. This is a highly cross-functional, client- and partner-facing role requiring strong technical fluency in building materials, deep channel experience, and the ability to translate complex innovations into clear, market-ready programs and messaging.

• readiness across technical understanding, installation practices, sales positioning,
• program success and consistent market execution.
• Proven experience building and managing channel partner programs, including partner
• Own end-to-end GTM strategy for product offerings and specification pathways, from
• Thrives in high-growth, evolving environments and is comfortable shifting between strategic
• and training to ensure successful, measurable market adoption.
• application guides, and product positioning frameworks.
• marketing, with at least 4+ years in building materials.
• Own product-level positioning, IP maintenance, and differentiation strategies across
• LuxWall’s Transparent Insulation technology.
• Exceptional storytelling and communication skills capable of turning complex technical data
• case studies, application notes, training videos, and technical comparison guides.
• 7–10 years of experience in product marketing, product management, or technical
• onboarding, enablement, and KPI management.
• Experience working directly with glaziers, fabricators, OEMs, or similar channel ecosystems
• enabled, supported, and activated in the market.
• Proficiency with Microsoft Office Suite; Adobe Creative Suite (especially InDesign or
• product fit, gather insights, and strengthen long-term relationships.

Benefits

• coverage, product fit for services offered, and commercial potential.

Training + Development

Interview process

Visa Sponsorship

Security clearance