Marketing Specialist

Description

• Execute video and photography content editing, as needed, for marketing materials, ensuring brand alignment and timely delivery.
• Brainstorm and develop ideas for creative marketing campaigns.
• Act as primary point of contact for property marketing initiatives, use tools such as Google Analytics, Loopnet, Costar, and Property Capsule, and help analyze results and provide actionable recommendations.
• Understand, maintain, and enforce design standards and quality to ensure consistency and quality of all marketing packages.
• Represent the Marketing Department on various internal committees, including BKM’s Culture Committee.
• Utilize project management tools to create project plans and timelines, track progress, and ensure timely completion of marketing projects and initiatives.
• Collaborate with cross-functional teams to support the internal and external communication strategy, track email results, and provide recommendations to improve engagement results.
• Design and produce visual marketing materials that adhere to existing company brand guidelines, including but not limited to event collateral, invitations, signage, flyers, brochures, digital and print advertising, web and email assets, presentation decks, OMs, site plans, floor plans, maps, videos, etc.
• Oversee new marketing vendor set up, invoice intake and processing, ensuring accuracy and timely payments to vendors and track budgets for marketing initiatives.
• Act as primary point of contact for marketing research initiatives, use tools such as Google Analytics, HubSpot, Databox, and SurveyMonkey, and help analyze results and provide actionable recommendations.

Requirements

• Ability to shift between strategic initiatives and tactical responsibilities.
• Self-Starter and Resourceful. Ability to work in a cross-functional role, comfortable with ambiguity and ability to leverage various resources to help inform work.
• Must be proactive with the ability to multi-task and follow through with projects containing a high level of detail.
• Strong sense of accountability and ownership. Ability to manage projects and clearly communicate your results back to stakeholders.
• Exceptional verbal and written communication skills including grammar, spelling, and proofreading skills.
• Strong digital proficiency and ability to adapt to new technologies and tools.
• Service Minded. Ability to manage up and proactively communicate project progress and meet deadlines.
• Proficient in Microsoft applications including Word, Excel, Outlook, and PowerPoint.
• 3-5 years of previous Marketing experience or related industry experience is required. Previous Finance or Commercial Real Estate experience preferred.
• Intermediate knowledge of Adobe Creative Suite (InDesign, Photoshop, Illustrator, Premiere, etc.) and current design programs (Figma, Canva, Synthesia)
• Energy and Creativity. Strong business acumen and ability to prioritize. Equal parts creative and analytical.

Benefits

• Fun Work Culture & Environment (indoor basketball/gym/pickleball court, BBQ Area, Pool Table, Ping-Pong to name a few...)
• Professional Development Resources
• Paid Time Off + Holiday Pay
• 401k Plan + Company Match
• Medical, Dental, Vision, Life Insurance, etc.
• Competitive compensation

Training + Development

Interview process

Visa Sponsorship

Security clearance