Brand Manager

Description

• Actively monitor the market and stay on top of trends
• Develop brand strategies for marketing initiatives
• Track key performance indicators including advertising print (reach & frequency) and digital advertising (lead generation, views and clicks)
• Oversee digital and trade media and content development for all brands
• Advise and drive direction for brand strategy (ex. brand pyramids and brand value propositions)
• Create go-to-market plans for our parent company (The Duravent Group) and our flagship brands (Duravent, Hart & Cooley, Selkirk & Security Chimney and Builder’s Best), as well as support buy/sell agreements and new acquisitions
• Drive the exploration and definition of customer segmentation
• Develop a deep understanding of the Duravent Group brand and all sub-brand’s brand standards
• Serve as the primary point of contact for Product Managers
• Maintain relationships with company stakeholders
• Actively monitor the competition, taking note of how they are going to market and use that data to ensure the Duravent Group stays ahead of the competition
• Build the trade and digital media plans for the business and actively monitor performance
• Ensures graphic designs meet brand guidelines in marketing material development
• Create brand pyramids, brand value propositions and product line value propositions through deep understanding of our target audiences
• Define creative direction (verbal and visual) and ensure consistency of marketing messages
• Regularly communicate with the marketing team to ensure brand alignment
• Ensure key messages are on brand for various target audiences, across all marketing communications
• Establish and manage budgets for brand marketing activities
• Conduct market research on brand awareness, shopper insights, customer segmentation and more
• Manage projects and brand / product launch campaigns through all stages of development

Requirements

• Excellent leadership, teamwork and collaboration skills, with a background in brand management and product-driven marketing
• Creative mindset, ability to scale rapidly, creating and executing tactics and strategies
• Excellent analytical, written communication, content creation, and presentation skills
• Bachelor’s degree in business administration, marketing, public relations or communication studies
• Experience using Adobe Creative Suite including Adobe In-Design is a must
• Market research background or expertise

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance