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Director, GTM Business Process Architecture
Equinix
Design and optimize end-to-end GTM processes for sales, marketing and CX
3d ago
$155,000 - $233,000
Expert & Leadership (13+ years), Experienced (8-12 years)
Full Time
Dallas, TX
Office Full-Time
Company Size
10,000 Employees
Service Specialisms
Data center colocation
Interconnection services
Smart Hands / remote support
Software-defined interconnection
Network Edge services
Equinix Metal (bare metal)
Equinix Fabric (cloud routing)
Managed services (integration & advisory)
Sector Specialisms
No specialisms available
Role
What you would be doing
process design
workflow architecture
governance standards
performance monitoring
playbook development
stakeholder alignment
- Champion a culture of agility, transparency, and enterprise-first thinking
- Identify friction points and inefficiencies in current-state processes and design solutions to address them
- Support the development of transformation playbooks and frameworks that embed process excellence
- Establish process documentation standards and governance mechanisms to maintain integrity and traceability
- Advocate for CRO priorities by providing clear business context, ensuring process changes are well understood and appropriately supported — without assuming technical ownership
- Contribute to the launch of new operating models, sales plays, and use cases by ensuring process readiness
- Ensure process designs are scalable, repeatable, and aligned with CRO priorities and enterprise standards
- Partner with GTM leaders to ensure process designs reflect operational realities and frontline needs
- Contribute to the build-out of the GTM Transformation team of the future
- Drive alignment between process architecture and customer lifecycle maturity
- Act as a customer lifecycle architect, ensuring process designs enhance both customer experience and seller effectiveness across each stage of the journey
- Collaborate with GTM Strategy, Program Management, and Change leads to ensure cohesive transformation delivery
- Coach team members to strengthen strategic thinking, business acumen, and executional discipline
- Collaborate with Technology, Enterprise Architecture, and other business process owners to translate GTM business needs into scalable process and system requirements, where applicable
- Monitor process performance and adoption, using insights to inform iterative improvements
- Maintain a repository of GTM process assets and best practices for reuse and scale
- Architect and document future-state GTM workflows across Sales, Marketing, and Customer Experience, with a strategic focus on the full customer lifecycle
- Represent CRO Ops in enterprise forums, advocating for GTM-specific requirements and improvements
What you bring
salesforce
cpq
bpmn
bachelor's
8+ years
six sigma
- Industry Background: Experience in technology, SaaS, or data center environments preferred
- Global Experience: Proven ability to design and implement processes across diverse geographies and business models
- Communication: Clear and structured communicator, able to engage technical and non-technical audiences
- Education: Bachelor’s degree in Business, Engineering, Information Systems, or related field or equivalent experience
- Methodologies: Familiarity with process modelling tools and frameworks (e.g., BPMN, Lean Six Sigma)
- Adaptability: Ability to operate in fast-paced, ambiguous environments and adjust to evolving priorities
- Experience: preferably some management / technical consulting experience
- Experience: Substantial / 8+ years in process design, business architecture, or operations roles, ideally within GTM or CRO environments
- Collaboration & Influence: Strong ability to partner across functions and influence without authority
- Detail Orientation: Precision in process documentation and governance
- Systems Thinking: Ability to view processes holistically and understand interdependencies across functions
- Technical Exposure: Experience working with Salesforce, CPQ/quoting platforms, and enterprise systems
- Technical Fluency: Comfort working with technology teams and translating business needs into system requirements
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Company
Overview
1998
Year Established
The company was established in 1998, marking the beginning of its journey in providing data center and interconnection services.
25+ Countries
Global Presence
Operates in over 25 countries, showcasing its extensive international reach and capability to serve a global clientele.
200+ Data Centers
Global Infrastructure
Provides essential services through over 200 data centers worldwide, supporting digital ecosystems and business growth.
- World’s largest provider of data center and interconnection services.
- Offers cutting-edge solutions that enable businesses to scale and adapt to the digital age.
- Facilitates high-performance connections for industries like cloud computing, telecommunications, and finance.
- Provides services including hybrid cloud solutions, network and application performance optimization, and interconnection for business ecosystems.
- At the forefront of advancing global digital transformation through strategic partnerships with leading companies.
- Innovative business models drive enterprise infrastructure modernization, ensuring security and compliance.
- Thriving workplace where every colleague is valued and respected for who they are and what they contribute
- Foster belonging—cultivating an environment where every employee feels empowered to bring their authentic selves to work
- Deliberate inclusion of all perspectives to strengthen decision‑making and business outcomes
- Programs to enhance workplace experience and attract high‑performing talent
Net-zero by 2040
Greenhouse Gas Emissions Target
Committed to achieving net-zero greenhouse gas emissions across all scopes by 2040, verified by Science Based Targets.
50% reduction by 2030
Emission Reduction Target
Reducing Scope 1/2 emissions and fuel/energy-related Scope 3 emissions by half from 2019 levels by 2030.
100% Renewable Energy
Global Portfolio Goal
Aiming to source 100% of energy from renewable sources across all operations by 2030, having reached 96% in 2024.
A-List Recognition
CDP Climate Change
Achieved consecutive years of 'A-List' recognition from CDP for climate change management and transparency.
- Target global average PUE of 1.33 by 2030; achieved 1.39 in latest reporting (6% improvement YoY)
- Installed 72 MW fuel cells (capable of H₂ blends), avoiding 285,000 MTCO₂e and 382 billion gallons of embedded water use
- Consumed 8,560 GWh electricity across 268 data centers in 35 countries, with 1,285 MW of long-term PPAs
- Reduced operational Scope 1/2 emissions 24% from 2019 baseline; total 2024 footprint 1,747,700 MTCO₂e
- Issued ~$6.9 billion in green bonds to finance green buildings, energy efficiency, renewable energy, and decarbonization projects
17% increase
Women Employees Increase
Represents a significant global growth in the number of women employees over the past year.
14% increase
Black/African-American Employees
Signifies a notable rise in the number of U.S.-based Black/African-American employees.
47 organizations
Digital Inclusion Funding
Reflects the number of organizations supported by the foundation to enhance digital access and skills development.
11–37% increase
Employee Volunteer Hours
Highlights the growth in global volunteer hours, with a notable example of 25,300 hours in the latest reporting period.
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