Senior Media Relations Manager, Robotics

Description

• Partner with global communications teams, regional business leaders, government affairs, and sustainability teams on integrated stakeholder engagement.
• Build and maintain relationships with Tier-1 business, technology, industrial, and trade media.
• Manage relationships with key journalists and editorial boards to facilitate executive-level engagement.
• Design and execute integrated media strategies, with particular focus on European markets, positioning ABB Robotics as the leader in next-generation robotics in broader conversations about the role of robotics in industrial policy, technological competitiveness and economic transformation.
• Establish crisis communications protocols for scenarios ranging from product issues to regulatory challenges around robotics.
• Work closely with European markets to discover and develop compelling content that drives media coverage, awareness and action.
• Support executive communications team with European market insights and media landscape expertise.
• Identify speaking opportunities and media platforms that amplify executive visibility in European markets.
• Partner with product communications teams to ensure alignment between corporate narrative and product messaging.
• Coordinate CEO and executive media engagements across European markets

Requirements

• Cultural agility to navigate market differences in regulatory environments, media landscapes, and business cultures.
• Proficiency in evaluating market dynamics and competitive landscapes.
• Background and interest in technology, manufacturing, or robotics with an understanding of robotics, or adjacent technology domains (AI, machine learning, adaptive automation).
• Crisis communications experience, particularly around safety, workforce, or regulatory issues related to robotics.
• Native level in English required both written and spoken; additional European languages (German, French, Italian, Spanish, Swedish) highly valued.
• 10+ years in corporate communications with demonstrated media relations expertise, including a broad network within Tier 1 business media.
• International experience managing multi-market communications programs.
• Experience coordinating executive communications and media engagements.
• Experience in crafting media strategies that boosted corporate reputation or market positioning.
• Established a history of working effectively alongside product, marketing, and technical teams in significant organizations, exhibiting excellent project management skills.
• Skilled at interacting and managing relationships with stakeholders; business journalists, policymakers, industry analysts, and investors.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance