Social Media Content Creator

Description

• Monitor and analyze key performance metrics using Sprout Social, Meta Business Suite, and native platform insights.
• Capture and edit high-quality photo, video, and audio content for social and digital platforms.
• Set up and operate camera, lighting, and sound equipment for interviews, jobsite shoots, and events.
• Support employer branding and talent recruitment campaigns by highlighting company culture and employee stories.
• Support reputation management through proactive and positive social engagement.
• Conduct audience and competitor research to guide creative direction and messaging.
• Plan and manage a comprehensive content calendar that aligns with campaigns, events, and business milestones.
• Write, design, and publish engaging posts, graphics, stories, and short-form videos that reflect our company culture, projects, and people.
• Collaborate with cross-functional teams to ensure content accuracy, timing, and strategic alignment.
• Partner with internal teams to source authentic stories that elevate Rosendin's thought leadership and community presence.
• Edit videos and motion graphics using Adobe Premiere Pro, After Effects, or other editing tools to produce professional, polished content.
• Ensure all content adheres to brand standards, tone of voice, and corporate values.
• Experiment with emerging formats such as Reels, Shorts, and other interactive content.
• Identify opportunities to highlight employee voices, project stories, and company milestones to strengthen community engagement.
• Stay informed on emerging trends, technologies, and best practices in social media, content marketing, and SEO
• Collaboration: Works effectively with colleagues across departments to achieve shared goals and ensure consistent messaging.
• Maintain a consistent brand voice and visual identity across all platforms.
• Report on KPIs and key trends to measure engagement, reach, and impact.
• Creativity and Innovation: Generates new ideas and approaches to keep content fresh, relevant, and aligned with brand strategy.
• Manage interactions on social media platforms by responding to comments, messages, and mentions in a professional, authentic, and brand-consistent manner.
• Recommend new creative approaches and platform innovations to increase brand visibility and follower growth.
• Coordinate posting schedules, hashtags, and keyword/tagging strategies to optimize reach and engagement.
• Develop and execute creative, on-brand content for Rosendin's social channels (LinkedIn, Instagram, Facebook, YouTube).
• Accountability: Takes ownership of projects and delivers quality work on time and within scope.
• Use data-driven insights to refine content, optimize posting cadence, and improve audience engagement.

Requirements

• Cultural Awareness: Understands and reflects Rosendin's values of integrity, community, and innovation in all communications.
• Proficiency in Adobe Premiere Pro, Photoshop, InDesign, After Effects, and Canva.
• Strong understanding of social media algorithms, content trends, and analytics.
• Adaptability: Adjusts to changing priorities and emerging trends with a positive and proactive mindset.
• Consistent delivery of high-quality, on-brand content.
• Experience within construction, engineering, or related industries preferred.
• Occasional lifting of up to 30 lbs.
• Effective collaboration across departments and alignment with campaign goals.
• Experience managing multiple platforms and campaigns simultaneously.
• Portfolio of previous social media or digital content work required.
• Ability to analyze data and apply insights to optimize content performance.
• Minimum 3 years of experience in social media management, content creation, or digital marketing.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong understanding of analytics and performance measurement tools.
• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Proven experience producing and editing high-quality photo and video content for digital and social platforms.
• Demonstrated creativity, adaptability, and initiative.
• Attention to Detail: Maintains accuracy and quality across all forms of content and media production.
• Strong organizational, time-management, and project coordination skills.
• General work environment - sitting for long periods, standing, walking, typing, carrying, pushing, bending. Work is conducted primarily indoors with varying environmental conditions such as fluorescent lighting and air conditioning
• Demonstrated success in growing brand awareness and engagement through social content.
• Proficiency in Adobe Creative Cloud (Premiere Pro, Photoshop, InDesign, After Effects), Canva, and social media management tools (e.g., Sprout Social).
• Communication: Demonstrates strong written, visual, and verbal communication skills; effectively conveys Rosendin's brand voice.
• Excellent writing, editing, and storytelling skills with strong attention to detail.
• Analytical Thinking: Uses data and metrics to inform decisions and measure success.
• Professional demeanor, strong interpersonal communication skills, and ability to interface with leadership and cross-functional teams.

Benefits

• 401 K
• We fully comply with the ADA and applicable state law, including considering reasonable accommodation measures that may enable qualified disabled applicants and employees to perform essential functions.
• Disability Income Protection Insurance
• Term Life, AD&D Insurance, and Voluntary Life Insurance
• Growth in social media engagement, reach, and audience quality.
• Medical, Dental, Vision Insurance
• Annual bonus program based upon performance, profitability, and achievement
• 17 PTO days per year plus 10 paid holidays
• Charitable Giving Match with our Rosendin Foundation
• Pre-tax Flexible Spending Plans (Health and Dependent Care)
• ESOP - Employee Stock Ownership

Training + Development

Interview process

Visa Sponsorship

Security clearance