Senior Manager, Digital Innovation
Preferred Apartment Communities
Lead digital marketing strategy and technology for multifamily property portfolio
2 days ago ago
$135,000 - $150,000
Expert & Leadership (13+ years), Experienced (8-12 years)
Full Time
Atlanta, GA
Hybrid
Company Size
- Employees
Service Specialisms
Property Management
Real Estate Investment
Multifamily Housing Operations
Sustainability Services
Environmental, Social & Governance (ESG) Reporting
Sector Specialisms
Multifamily Housing
Retail
Real Estate Financing
Grocery Anchored Shopping Centers
Class A Multifamily Properties
Role
What you would be doing
platform management
tool integration
issue resolution
email marketing
performance optimization
vendor management
- Ensure content accuracy, usability, and brand consistency across all digital properties.
- Support transitions and acquisitions with digital platform setup and branding.
- Collaborate with internal teams and vendors to enhance user experience and functionality.
- Manage and optimize corporate digital platforms including Asana, Entrata, Box, Jostle, Engage, SharePoint, and other CMS and collaboration tools.
- Evaluate and implement new digital tools to support marketing and resident engagement.
- Lead onboarding and integration of new tools and platforms.
- Lead issue resolution and troubleshooting across marketing technologies and integrations.
- Provide training and support to internal stakeholders on digital tools and best practices.
- Manage email marketing platforms such as Entrata Message Center, Mailchimp or other similar tools.
- Oversee the strategy and performance of property websites and resident portals.
- Research and recommend new marketing vendors and technologies.
- Monitor performance metrics and optimize campaigns for engagement and conversion.
- Maintain strong relationships with external partners to ensure service quality and innovation.
- Partner with content, creative, and operations teams to align digital strategies with broader marketing goals.
- Develop and execute email campaigns that support leasing, retention, and corporate initiatives.
What you bring
cms
email marketing
project management
digital marketing
bachelor’s
analytical
- Ability to thrive in a fast-paced, growth-oriented environment.
- Excellent project management and vendor coordination abilities.
- Experience in multifamily or property management marketing strongly preferred.
- 10+ years of experience in digital marketing, marketing technology, or digital operations.
- Proficiency in CMS platforms, email marketing tools, and collaboration software.
- Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA or equivalent experience a plus)
- Strong analytical skills and experience with performance tracking and reporting.
- Some travel required to the properties at least once a month plus key company conferences and industry events
- 401(k) matching
- Parental leave
- Company Paid Life insurance
- Tuition reimbursement
- Generous Paid time off
- Referral program
- Generous Medical, Dental and Vision - No & Low Cost options
- Bonus Programs
Information not given or found
Interview process
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Visa SponsorshipInformation not given or found
Security clearanceInformation not given or found
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Company
Overview
2008 Founded
Year Established
The company was established in 2008 as a foundational step in its journey to become a key player in real estate investment.
- Primarily invests in and manages high-quality multifamily communities and commercial properties across the U.S.
- Successfully built a diverse portfolio focused on long-term value and attractive returns for investors.
- Portfolio spans multifamily apartments, shopping centers, and office buildings in key U.S. markets.
- Business model revolves around acquiring, owning, and managing real estate with an emphasis on growth and sustainability.
- Known for its hands-on approach to property management and high operational standards.
- Deep expertise in the residential sector has positioned it as a key player in multifamily housing across major metropolitan areas.
- Expanded its reach, securing numerous high-profile investments in both residential and commercial markets.
- Integrity and Transparency
- Respect and Teamwork
- Excellence in Service
- Passion for Performance
- Commitment to Innovation
2050
Net-Zero Target
They aim to achieve net-zero carbon emissions by this year, demonstrating a long-term commitment to sustainability.
- Focus on energy-efficient building operations, water conservation, and waste reduction.
- The company invests in sustainability initiatives that reduce environmental impact while improving property performance.
- Ongoing efforts to incorporate renewable energy solutions into new and existing properties.
- Development of green-certified buildings to enhance environmental sustainability.
Growing female executives
Percentage of female executives in leadership roles
Reflects the company's commitment to gender diversity and equal representation in leadership positions.
- The company is dedicated to fostering a diverse and inclusive workplace where everyone is respected and valued.
- Ongoing initiatives to ensure equal opportunities for employees across all demographics.
- Regular employee training on inclusivity and awareness.
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