Digital Marketing Strategist at Equity Residential in Greater Chicago Area | USD71,000-86,000 | Kablio

Role

Description

web analytics

campaign optimization

performance reporting

marketing training

budget coordination

invoicing management

Under the direction of Senior Management, the Digital Marketing Strategist (Analyst) is responsible for supporting the marketing group by reviewing, analyzing, and evaluating digital marketing efforts and the impact of those efforts on the business. Focuses on paid search, web analytics, and partner site campaigns with the goal to increase traffic, move-ins, and revenue.

Monitor and report on all internal website performance, ensuring quick and proper resolution of any issues.
Execute key assigned project tasks to ensure effective and timely implementation of new marketing initiatives.
Train and evaluate interns, full-time temporary employees, and others as needed, under the guidance of senior management.
Educate colleagues and cross-functional business partners on latest marketing strategies and channels.
Train business units in marketing tools. Ensure on-going compliance and adherence to the marketing guidelines through communication and ongoing updates to training documents and videos.
Coordinate marketing campaigns through budgeting, researching emerging trends, analyzing opportunities
Ensure integrity of all published information on internal and external sources.
Research, drive thought leadership, and implement emerging media, trends and technologies.
Support and attend monthly performance calls with pay-per-action, regional and national partners, identifying opportunities for improved tracking, efficiency, and performance.
Analyze and assess the performance of campaigns and translate quantitative and qualitative data into recommendations and tactical delivery plans for revising the campaign strategy.
Develop a high level of proficiency with all sources of internal information that feed campaigns.
Manage invoicing for online and offline partners, ensuring accuracy and on-time delivery.
Represent the Company in a professional manner, consistently maintaining a professional courteous attitude when dealing with residents, co-workers and the public.
Drive digital marketing optimization through analytics for campaigns across multiple channels, including native, classified, social, email, referral, display, pay-per-click, pay-per-lease, and subscription sources.
Drive ongoing optimization of internal website performance using web analytics, site research and competitive analysis to achieve website goals.
Analyze the performance of partner sites and internal campaigns to make actionable recommendations to enhance performance.
Build and update project plans and schedules to communicate project status and progress to all stakeholders.
Support marketing and sales initiatives through thorough research and analytics, delivering recommendations to achieve company goals.

Requirements

bachelor's degree

digital marketing

microsoft excel

analytical

communication

team player

Training and Communication (20%)

Data Analysis and Optimization (65%)

Strategic Planning and Execution (15%)

Please note: Our current onsite work schedule requires attendance from Monday through Thursday each week, with remote work permitted on Fridays.

Proven ability to conduct presentations for employee groups, senior management, and /or vendors. Should be able to work autonomously in a fast paced environment with changing deadlines.
Organized, Efficient, and Accountable. You are flexible and able to juggle the needs of changing priorities of the business. You multitask well, re-prioritize accordingly, and meet deadlines consistently. You have a keen eye for detail and pride yourself on delivering quality work.
Must have experience at developing project plans from conception to implementation with a keen eye for detail.
Bachelor’s degree required with (2) years of progressive digital marketing experience, demonstrating the proficient use of analytics to improve performance of a company’s website or digital campaigns. (A combination of educational and work experience may be substituted based on management’s discretion.)
Analytical. You see audits, data, and summary reports as a key resource, as they provide you with guidance and direction for your future decisions. You are comfortable researching trends, organizing data, and presenting your findings. Microsoft Excel is a tool you know how to leverage in order to successfully manipulate information into a user friendly format.
Strong Communicator. Your writing and speaking skills are clear and effective, demonstrating your ability to be articulate and understood. We want your thoughts and input, based on your research findings and competitive analysis!
Team Player. You enjoy partnering with others —whether internal or external— in order to get work done and deliver great results.
Knowledgeable. Through previous work and/or school experiences, you’ve been exposed to digital marketing campaigns and have been involved in projects supporting the performance of a website. You don’t need to be an expert, but your experience with targeted online marketing campaigns and reputation management is what will help you quickly transition into this position.
Innovative. You thrive off thinking outside the box and pitching ideas that can be unconventional but align perfectly with the business’ objectives and identify. You constantly brainstorm and ask yourself “what if we did this?” when approaching new problems and scenarios, sometimes taking inspiration from campaigns, trends and philosophies that resonate with you personally.
Ability to effectively and objectively communicate and work with internal and external customers.

Benefits

Salary: $71,000 - $86,000 per year; in addition to base salary, a discretionary annual bonus is provided.

Working for Equity Residential means being part of a community and striving to provide the best in apartment living, speaking boldly about new ideas for innovation, and inspiring creativity in the ways we work together. That’s what our Be.Think.Play.Live. culture is all about.

The successful candidate's starting pay will be determined based on job-related skills, experience, and qualifications.

Career Wellbeing: Leadership Development, Tuition Assistance
Social Wellbeing: Paid holidays, annual vacation time, paid sick leave, new parent benefits, adoption assistance
Financial Wellbeing: Competitive Compensation, 401(k) Retirement Savings Plan, Rent Discounts, FSA/HSA, and company-paid life & disability insurance
Community Wellbeing: Paid Community Service Hours
Physical Wellbeing: Medical, dental, vision care and wellness programs

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

1969

Year Founded

The company was established in 1969 as a leader in the U.S. residential real estate sector.

Specializes in owning, managing, and developing residential communities with a focus on luxury apartments.
caters to a variety of tenant needs, from urban professionals to families, across top metropolitan markets.
places a strong emphasis on creating vibrant, sustainable living spaces that enhance the quality of life for residents.
has a track record of successful property acquisitions and developments in major U.S. cities.
known for revitalizing urban neighborhoods through strategic investments and offering state-of-the-art amenities.
focuses on long-term growth through strategic property development and management.

Culture + Values

Each individual is encouraged to be themselves, express their thoughts, and feel valued for their contributions.
Inclusivity and open-mindedness are prioritized, ensuring that everyone's voice is heard and valued, empowering individuals to grow and succeed authentically.
Individuals are supported by a collaborative team and the necessary resources, enabling them to achieve success and enjoy the process.
Commitment to working hard and smart with a sense of ownership and a focus on collective success.
A dedication to building thriving communities extends beyond their immediate environment, positively impacting broader neighborhoods through meaningful connections.

Environment + Sustainability

30% GHG Emissions Reduction

Science-based target by 2030

Aims to reduce scope 1, 2, and 3 greenhouse gas emissions by 30% from a 2018 baseline.

20% Energy Intensity Reduction

Energy efficiency goal

Targets a 20% reduction in energy intensity per square foot by 2030 from a 2018 baseline.

Dow Jones Sustainability Index

First residential REIT listed

Recognized in the Dow Jones Sustainability World & North America Indices in 2024.

$494M Green Bonds

Funds for sustainable developments

Issued green bonds totaling approximately $494 million to support LEED-certified developments.

Conduct portfolio-wide mid-level risk assessments and develop mitigation/resilience plans for high-risk properties by 2024.
Evaluate on-site renewable installations; over a third of properties had on-site clean/renewable energy as of Dec 31 2022.
Joined EPA Energy Star program (2022) and ULI Greenprint Center (2022).
Named to Dow Jones Sustainability World & North America Indices (2024), first residential REIT to do so.
A-grade in 2023 CDP Climate Change and 92nd percentile in 2023 S&P Global Sustainability Assessment.
Deploy rooftop solar PV: over two dozen since 2019.
LEED Gold+ for wholly-owned developments and feasibility assessments on sustainable building measures for all new projects.
Specify ENERGY STAR appliances, efficient water fixtures, programmable thermostats, and LED lighting.

Inclusion & Diversity

50/50 Gender Breakdown

Employee Gender Distribution

As of December 31, 2024, the company achieved a balanced gender distribution with approximately 2,500 employees split evenly between male and female, reflecting a significant commitment to diversity and inclusion.

Present and consider a diverse slate of candidates for all mid‑management and above positions to help mitigate similar‑to‑me biases.
Build awareness of and bring focus to unconscious bias in recruiting and hiring, including creating a new hiring manager interview guide and new applicant surveys.
Perform and participate in annual third‑party compensation and benefits benchmarking to assess competitiveness, utilization, cost, and ensure pay is aligned and equitable.
Roll out a bilingual education strategy promoting preventive care, securing a primary care physician, annual physicals and increased use of virtual health visits.

Articles

Equity Residential Careers

About Us

Role

Description

web analytics

campaign optimization

performance reporting

marketing training

budget coordination

invoicing management

Monitor and report on all internal website performance, ensuring quick and proper resolution of any issues.
Execute key assigned project tasks to ensure effective and timely implementation of new marketing initiatives.
Train and evaluate interns, full-time temporary employees, and others as needed, under the guidance of senior management.
Educate colleagues and cross-functional business partners on latest marketing strategies and channels.
Train business units in marketing tools. Ensure on-going compliance and adherence to the marketing guidelines through communication and ongoing updates to training documents and videos.
Coordinate marketing campaigns through budgeting, researching emerging trends, analyzing opportunities
Ensure integrity of all published information on internal and external sources.
Research, drive thought leadership, and implement emerging media, trends and technologies.
Support and attend monthly performance calls with pay-per-action, regional and national partners, identifying opportunities for improved tracking, efficiency, and performance.
Analyze and assess the performance of campaigns and translate quantitative and qualitative data into recommendations and tactical delivery plans for revising the campaign strategy.
Develop a high level of proficiency with all sources of internal information that feed campaigns.
Manage invoicing for online and offline partners, ensuring accuracy and on-time delivery.
Represent the Company in a professional manner, consistently maintaining a professional courteous attitude when dealing with residents, co-workers and the public.
Drive digital marketing optimization through analytics for campaigns across multiple channels, including native, classified, social, email, referral, display, pay-per-click, pay-per-lease, and subscription sources.
Drive ongoing optimization of internal website performance using web analytics, site research and competitive analysis to achieve website goals.
Analyze the performance of partner sites and internal campaigns to make actionable recommendations to enhance performance.
Build and update project plans and schedules to communicate project status and progress to all stakeholders.
Support marketing and sales initiatives through thorough research and analytics, delivering recommendations to achieve company goals.

Requirements

bachelor's degree

digital marketing

microsoft excel

analytical

communication

team player

Training and Communication (20%)

Data Analysis and Optimization (65%)

Strategic Planning and Execution (15%)

Please note: Our current onsite work schedule requires attendance from Monday through Thursday each week, with remote work permitted on Fridays.

Proven ability to conduct presentations for employee groups, senior management, and /or vendors. Should be able to work autonomously in a fast paced environment with changing deadlines.
Organized, Efficient, and Accountable. You are flexible and able to juggle the needs of changing priorities of the business. You multitask well, re-prioritize accordingly, and meet deadlines consistently. You have a keen eye for detail and pride yourself on delivering quality work.
Must have experience at developing project plans from conception to implementation with a keen eye for detail.
Bachelor’s degree required with (2) years of progressive digital marketing experience, demonstrating the proficient use of analytics to improve performance of a company’s website or digital campaigns. (A combination of educational and work experience may be substituted based on management’s discretion.)
Analytical. You see audits, data, and summary reports as a key resource, as they provide you with guidance and direction for your future decisions. You are comfortable researching trends, organizing data, and presenting your findings. Microsoft Excel is a tool you know how to leverage in order to successfully manipulate information into a user friendly format.
Strong Communicator. Your writing and speaking skills are clear and effective, demonstrating your ability to be articulate and understood. We want your thoughts and input, based on your research findings and competitive analysis!
Team Player. You enjoy partnering with others —whether internal or external— in order to get work done and deliver great results.
Knowledgeable. Through previous work and/or school experiences, you’ve been exposed to digital marketing campaigns and have been involved in projects supporting the performance of a website. You don’t need to be an expert, but your experience with targeted online marketing campaigns and reputation management is what will help you quickly transition into this position.
Innovative. You thrive off thinking outside the box and pitching ideas that can be unconventional but align perfectly with the business’ objectives and identify. You constantly brainstorm and ask yourself “what if we did this?” when approaching new problems and scenarios, sometimes taking inspiration from campaigns, trends and philosophies that resonate with you personally.
Ability to effectively and objectively communicate and work with internal and external customers.

Benefits

Salary: $71,000 - $86,000 per year; in addition to base salary, a discretionary annual bonus is provided.

The successful candidate's starting pay will be determined based on job-related skills, experience, and qualifications.

Career Wellbeing: Leadership Development, Tuition Assistance
Social Wellbeing: Paid holidays, annual vacation time, paid sick leave, new parent benefits, adoption assistance
Financial Wellbeing: Competitive Compensation, 401(k) Retirement Savings Plan, Rent Discounts, FSA/HSA, and company-paid life & disability insurance
Community Wellbeing: Paid Community Service Hours
Physical Wellbeing: Medical, dental, vision care and wellness programs

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

1969

Year Founded

The company was established in 1969 as a leader in the U.S. residential real estate sector.

Specializes in owning, managing, and developing residential communities with a focus on luxury apartments.
caters to a variety of tenant needs, from urban professionals to families, across top metropolitan markets.
places a strong emphasis on creating vibrant, sustainable living spaces that enhance the quality of life for residents.
has a track record of successful property acquisitions and developments in major U.S. cities.
known for revitalizing urban neighborhoods through strategic investments and offering state-of-the-art amenities.
focuses on long-term growth through strategic property development and management.

Culture + Values

Each individual is encouraged to be themselves, express their thoughts, and feel valued for their contributions.
Inclusivity and open-mindedness are prioritized, ensuring that everyone's voice is heard and valued, empowering individuals to grow and succeed authentically.
Individuals are supported by a collaborative team and the necessary resources, enabling them to achieve success and enjoy the process.
Commitment to working hard and smart with a sense of ownership and a focus on collective success.
A dedication to building thriving communities extends beyond their immediate environment, positively impacting broader neighborhoods through meaningful connections.

Environment + Sustainability

30% GHG Emissions Reduction

Science-based target by 2030

Aims to reduce scope 1, 2, and 3 greenhouse gas emissions by 30% from a 2018 baseline.

20% Energy Intensity Reduction

Energy efficiency goal

Targets a 20% reduction in energy intensity per square foot by 2030 from a 2018 baseline.

Dow Jones Sustainability Index

First residential REIT listed

Recognized in the Dow Jones Sustainability World & North America Indices in 2024.

$494M Green Bonds

Funds for sustainable developments

Issued green bonds totaling approximately $494 million to support LEED-certified developments.

Conduct portfolio-wide mid-level risk assessments and develop mitigation/resilience plans for high-risk properties by 2024.
Evaluate on-site renewable installations; over a third of properties had on-site clean/renewable energy as of Dec 31 2022.
Joined EPA Energy Star program (2022) and ULI Greenprint Center (2022).
Named to Dow Jones Sustainability World & North America Indices (2024), first residential REIT to do so.
A-grade in 2023 CDP Climate Change and 92nd percentile in 2023 S&P Global Sustainability Assessment.
Deploy rooftop solar PV: over two dozen since 2019.
LEED Gold+ for wholly-owned developments and feasibility assessments on sustainable building measures for all new projects.
Specify ENERGY STAR appliances, efficient water fixtures, programmable thermostats, and LED lighting.

Inclusion & Diversity

50/50 Gender Breakdown

Employee Gender Distribution

As of December 31, 2024, the company achieved a balanced gender distribution with approximately 2,500 employees split evenly between male and female, reflecting a significant commitment to diversity and inclusion.

Present and consider a diverse slate of candidates for all mid‑management and above positions to help mitigate similar‑to‑me biases.
Build awareness of and bring focus to unconscious bias in recruiting and hiring, including creating a new hiring manager interview guide and new applicant surveys.
Perform and participate in annual third‑party compensation and benefits benchmarking to assess competitiveness, utilization, cost, and ensure pay is aligned and equitable.
Roll out a bilingual education strategy promoting preventive care, securing a primary care physician, annual physicals and increased use of virtual health visits.

Articles

Equity Residential Careers

About Us