Marketing & Business Development Manager – Broward Mall

Description

As the Marketing and Business Development Manager, you will lead the creation and execution of marketing initiatives to drive leasing, sales, and overall business growth for the retail center. You will develop and implement campaigns, analyze market trends, and support business development efforts while collaborating with internal teams, tenants, and external partners to ensure alignment with strategic goals. You will report to the General Manager with a dotted line to the AVP of Marketing and oversee the Marketing Coordinator, guiding campaign execution and business development activities.

Provide Superior Client Service

• Coordinate special events and community relations programs to support the strategic plan; work with retailers to involve them as appropriate; track and produce results summaries to determine impact on center traffic and sales; monitor center perception and brand.
• Develops and implements opportunities for Tenant cross-promotions to improve sales
• Oversees Marketing AMR.
• Oversees MC in all aspects of outreach to community partners in support of programs in place, including but not limited to hotel, office, school, and nonprofit programs
• Monitors all digital (website, social, e-newsletter, SMS, text-to-concierge) analytics regularly, strategically increasing results and impact to the Center
• Develop a strategic public relations and media plan
• Oversees media buys with various media outlets to determine placement and content
• Develops and cultivates relationships with store managers to maximize foot traffic, sales, and exposure
• Plans and works with MC to implement all center events
• Collaborate with the property team to develop and execute comprehensive, research-based strategic planning that directs marketing efforts to enhance asset value by actively participating in the leasing process (permanent and specialty), driving sales, and generating alternative revenue
• Ensure the properties’ annual marketing plan is directed at achieving the owner’s objectives; focused on leasing, sales, and revenue; utilizing the resources and tools available
• Manage Marketing Coordinator to define, track, and achieve measurable goals established during budget strategy and strategic planning sessions
• Provide constructive feedback, regular coaching, and career development input throughout the year to help the Marketing Coordinator achieve performance objectives and develop their professional skills and capabilities
• Update research materials with the latest demographic information
• Creates programs across digital platforms and leverages digital assets to increase awareness for the Center and its retailers
• Oversees and manages MC to schedule installation and de-installation of signs and merchandise in vacant storefronts as needed
• Researches and recommends appropriate events for center participation and sponsorship
• Monitor, control, and adjust, as appropriate, marketing budget and alternative revenue goals to meet year-end projections
• Oversees MC who will write copy, proof materials, and distribute as necessary
• Conducts a timely post-event and/or post-promotion meeting review of the event/promotion to determine viability and changes/adjustments for the following year
• Coordinate all facets of the Business Development deliverables to the advertiser/sponsor and manage the successful implementation of the various activations in the common area by closely working with MC and the center team
• Source local, regional, and national clients for advertising and sponsorship opportunities
• Leads the strategic vision of the center’s website and designs the same for optimization and a friendly user interface – both customer and tenant
• Effectively execute an advertising program and strategy to increase center foot traffic, tenant sales, and participation in the marketplace
• Responsible for the procurement and development of programs involving outside consultants such as public relations firms, advertising agencies, and other vendors
• Coordinate ongoing research (online, Scarborough, Alteryx, Placer AI) to support marketing and leasing efforts
• Works with MC to recruit merchants to participate in planned center programs
• Work with MC to coordinate preparation, installation, and takedown of center seasonal décor with Engineering and Maintenance, create a calendar of tasks, and monitor budgeted expenses
• Performs market studies to understand retail sales performance by category, as well as sales performance of competitive centers
• Provide custom decks and renderings to potential clients
• Uses the center’s campaign and branding guidelines and oversees all aspects of in-mall signage, including but not limited to center directories, duratrans, barricades, static sticker in-center sign programs, LED board content, exterior static billboards, with the assistance of MC
• Serves as primary contact for all event operations
• Monitors event expenses
• Responsible for Business Development revenue
• Coordinates events’ operations with MC participating departments & vendors
• Oversees, manages, and schedules installation and takedown of seasonal décor as needed
• Prepares Business Development section of AMR for ownership
• Oversees reports/analytics for reviews of sales promotion programs
• Oversees MC orders of visual display items, within budget guidelines
• Recommends and researches additions to and changes in seasonal décor
• Works with MC and oversees advertising and sales promotions of competitive centers, apprises management, and keeps files up to date
• Work with Leasing and Ownership Team to ensure that leasing collateral, such as fact sheets, is current, complete, and accurate
• Develop and implement local and corporate sponsorship opportunities that will generate additional revenue for the property; document and track all sponsorship proposals and programs
• Collaboratively works with MC to program and implement all social media content that effectively promotes the center and its brand, retailers, and events, with a consistent voice and professional presentation consistent with a first-class shopping center
• Develop Business Development collateral
• Reviews event logistics and performance
• Strategically plans and executes center advertising and sales promotions
• Develops and maintains relationships with community groups
• In conjunction with the General Manager and senior company management, is the local center spokesperson for all public relations and directly interfaces with the media as necessary to further the objectives of the center and promotes the best interests of the company
• Review monthly sales reports to have a thorough knowledge of retailer sales, track key retailers, and category trends

Requirements

Visual Merchandising Coordination

• Proficiency with PC, Microsoft Office Suite (Excel, Word, PowerPoint), and design tools such as Illustrator and Photoshop; ability to quickly learn new systems.
• Solid organizational, time management, multitasking, and delegation skills, with keen attention to detail.
• Have a thorough knowledge of the area market, including all competitive properties, area and customer demographics, and available media
• Bachelor’s degree in Marketing or related field, with 3–5 years of professional experience in marketing or retail/shopping center environments.
• Excellent interpersonal, oral, and written communication skills, with flexibility to work evenings, weekends, and travel as needed.
• Solid knowledge of marketing fundamentals, research, reporting, and social media management.

Benefits

We foster a supportive, collaborative, and creative workplace where employees are encouraged to contribute, learn, and grow alongside the company.

• Flexible financial options: Health savings and flexible spending accounts offered
• Financial security: Life and disability insurance for added protection
• Comprehensive health coverage: Medical, dental, and vision insurance provided
• Well-being and work-life balance: Paid time off and holidays
• Robust retirement planning: 401(k) plan available with employer matching
• Special Events

Training + Development

Interview process

Visa Sponsorship

Security clearance