Marketing Coordinator

Description

About the Role: This position involves managing various marketing operations and collaborating with different teams to enhance brand visibility and engagement.

• Plan, coordinate, and execute trade show participation from start to finish.
• Capture real-time content at trade shows, events, and the office.
• Collaborate with Marketing Director on major campaigns and branded content.
• Provide market insights and feedback to the global marketing team.
• Track social media metrics and provide monthly performance reports.
• Create and adapt marketing materials using graphic design tools.
• Handle logistics and administrative tasks related to marketing activities.
• Identify trending topics and opportunities relevant to the market.
• Manage booth logistics, material shipping, and on-site setup.
• Update and maintain content in our CMS system for the website.
• Support the sales team with marketing materials and campaign execution.
• Work closely with the CEO, Director of Sales and product specialists.
• Develop and post engaging content that showcases operations, events, and team activities.
• Coordinate the production of marketing collateral and ensure brand consistency.
• Monitor and respond to comments, messages, and mentions in a timely manner.
• Manage the daily social media presence across all platforms (LinkedIn, Instagram, Facebook, etc.).
• Manage day-to-day marketing operations, including ordering printed materials, booking advertising placements, and coordinating vendor relationships.
• Initiate, brief, and lead projects with external agencies.
• Execute email marketing campaigns and maintain marketing databases.
• Coordinate with the sales team and product specialists for event staffing.
• Ensure all materials align with corporate brand guidelines.
• Track event ROI and maintain post-event follow-up processes.
• Create and maintain a content calendar.

Requirements

• Proficiency in graphic design tools such as Adobe Creative Suite or Canva.
• Project management tools (we use Asana).
• Email marketing tools (Dubb, Mailjet, Mailchimp, HubSpot, etc.).
• Experience in the field of construction is a plus.
• Excellent written and verbal communication skills.
• Analytics experience (Google Analytics, Matomo, and social media insights).
• Highly organized with strong attention to detail.
• Experience with social media management tools such as Planable and Meta Business Suite.
• Adobe Creative Suite (InDesign, Photoshop, and Illustrator), or equivalent.
• Background in B2B marketing.
• Basic video editing and content creation tools.
• Social Media Platforms and Native Tools (LinkedIn, Instagram, Facebook, Twitter/X).
• Analytics platforms (Matomo, social media insights).
• Google Suite (basic knowledge).
• Experience: Minimum of 4 years of experience as a marketing coordinator or in a similar role.
• Photography skills and an eye for visual storytelling.
• Social media management and scheduling tools.
• Strong project management skills and the ability to handle multiple priorities.
• Experience working in international organizations.
• Experience coordinating trade shows or events.
• Basic video editing skills using CapCut, Adobe Premiere, or similar software.
• Experience with CMS platforms and website content management.
• Education: Bachelor’s degree in marketing, communications, business, or a related field.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance