Head of Loyalty

• Foster a test-and-learn culture with a start-up mindset, ensuring marketing campaigns and program features are optimized for ROI.
• Identify and evaluate new opportunities for Insider, including strategic partnerships, collaborations, and cross-property initiatives.
• Define product requirements, customer segments, goals, benefits, and rewards.
• Analyze customer data and insights to refine the program, improve retention, and maximize lifetime value.
• Collaborate with leasing, marketing, and property teams to position Insider as a key differentiator that creates significant value for tenants and drives customer loyalty.
• Manage and grow a small, high-performing team.
• Make fast, data-driven decisions and foster a culture of experimentation, learning, and iteration to accelerate program performance.
• Partner with the Head of Digital Engagement and VP of Marketing on budget planning and KPIs, ensuring clear reporting to executive leadership.
• Champion Insider as a tenant value driver, educating partners on how to leverage the program for sales growth.
• Drive acquisition and engagement through growth marketing campaigns and integrated communications (media, signage, email, app engagement).
• Execute the long-term business plan, balancing near-term wins with sustained growth.
• Lead the strategy, development, and ongoing evolution of Insider.
• Own revenue, budget, and ROI targets for Insider, ensuring financial sustainability and growth.

• Strong analytical ability, translating insights into action across platforms (Google Analytics, marketing automation tools, etc.).
• 10+ years (preferred) of loyalty program leadership, ideally in retail, hospitality, e-commerce, CPG, travel, or subscription services.
• Familiarity with Salesforce Marketing Cloud or comparable platforms, leveraging automation for personalization and customer engagement.
• Proven ability to sell, including evangelizing and gaining buy-in from tenants, executives, and partners.
• Proven ability to design, scale, and optimize customer programs that deliver measurable growth and loyalty.
• Experience with mobile app development and product management.
• Expertise in growth marketing tactics, A/B testing, rapid experimentation, and scaling customer engagement initiatives.
• Demonstrated success in P&L ownership and ROI-driven decision-making.
• Deliver a seamless, differentiated, and delightful experience for members across digital and physical touchpoints.
• Entrepreneurial spirit with a passion for building, iterating, problem-solving, and selling; thrives in ambiguity and fast-paced environments.
• Proven ability to lead and inspire teams and influence senior stakeholders.

Overview: We are building a best-in-class, first-of-its-kind, loyalty program that redefines how retailers engage customers and attract new ones. The Insider program will not only support the WS Development portfolio, but also serve as a scalable, innovative business line in its own right. With strong tenant and consumer buy-in already established, we are seeking a dynamic, strategic, scrappy, entrepreneurial leader to own, run, and grow this business into a transformative force in customer engagement.