VAR Channel Marketing Director

Description

LuxWall is seeking a VAR Channel Marketing Director who will lead our channel marketing strategy and scale our partner ecosystem across glaziers, fabricators, toll manufacturers, and OEMs. This role is responsible for building, enabling, and accelerating our partner network to ensure every channel partner is qualified, trained, supported, and positioned for long-term success.

• Create partner toolkits including co-branded collateral, training modules, sales kits,
• Maintain a continuous feedback loop between channel partners, clients, R&D, Sales,
• Build and execute launch plans that integrate marketing, sales, channel activation,
• Partner with R&D and Executive Leadership to maintain a multi-year product
• Lead product marketing programs and co-marketing initiatives designed to increase
• when needed to ensure alignment with LuxWall’s commercial goals.
• Serve as the primary marketing liaison for channel partners, ensuring they are
• Lead partner reviews and performance evaluations; implement improvement plans
• Establish and track partner KPIs (pipeline creation, sales performance, etc.) to ensure
• Train internal teams and external partners on positioning, differentiation, product
• Develop messaging frameworks, case studies, application notes, and thought-
• Serve as a hands-on product expert, joining client and partner meetings to validate
• Build, lead, and expand LuxWall’s channel partner ecosystem across glaziers,
• Create best-in-class sales enablement assets including: pitch decks, battlecards,
• Partner with Sales, R&D, and Executive Leadership on pricing, packaging,
• Identify, evaluate, and qualify new channel partners based on capability, territory
• Translate field and partner feedback into actionable product requirements and
• Develop and manage onboarding and ramp up programs that ensure partner
• specification, quoting activity, and installed volume.
• Shape LuxWall’s product narrative across channels, ensuring messaging resonates
• Conduct ongoing market and competitive analyses across the building envelope

Requirements

This leader will also shape LuxWall’s product narrative and roadmap, bringing together insights from the field, partners, clients, and the market to inform product R&D and commercial strategy. This is a highly cross-functional, client- and partner-facing role requiring strong technical fluency in building materials, deep channel experience, and the ability to translate complex innovations into clear, market-ready programs and messaging.

is a 10-panel drug screen which includes marijuana.

All applicants must complete and pass a drug screening and background check. LuxWall's process

• program success and consistent market execution.
• LuxWall’s Transparent Insulation technology.
• 7–10 years of experience in product marketing, product management, or technical
• marketing, with at least 4+ years in building materials.
• Thrives in high-growth, evolving environments and is comfortable shifting between strategic
• Own product-level positioning, IP maintenance, and differentiation strategies across
• case studies, application notes, training videos, and technical comparison guides.
• and training to ensure successful, measurable market adoption.
• Experience working directly with glaziers, fabricators, OEMs, or similar channel ecosystems
• onboarding, enablement, and KPI management.
• enabled, supported, and activated in the market.
• Proficiency with Microsoft Office Suite; Adobe Creative Suite (especially InDesign or
• Own end-to-end GTM strategy for product offerings and specification pathways, from
• application guides, and product positioning frameworks.
• Exceptional storytelling and communication skills capable of turning complex technical data
• product fit, gather insights, and strengthen long-term relationships.
• Proven experience building and managing channel partner programs, including partner
• readiness across technical understanding, installation practices, sales positioning,

Benefits

• coverage, product fit for services offered, and commercial potential.

Training + Development

Interview process

Visa Sponsorship

Security clearance