Marketing Manager
Pultegroup
Leads marketing planning and execution for a division, managing team and budget.
8 days ago ago
Intermediate (4-7 years), Expert & Leadership (13+ years), Experienced (8-12 years)
Full Time
Atlanta Metropolitan Area
Office Full-Time
Company Size
12,000 Employees
Service Specialisms
Construction services
Property Development
Design
Project Management
Engineering
Architecture
Sector Specialisms
Residential
Homebuilding
Land Development
Financial Services
First-time Buyers Housing
Move-up Housing
Active-adult Housing
Senior Living Communities
Role
What you would be doing
kpi reporting
budget management
marketing planning
competitor analysis
talent recruiting
pr collaboration
- Establish lead goals by brand & community to achieve Division net sign-up plan, given local conversion and cancellation rates. Monitor progress against goals.
- Identify key competitors and stay abreast of local marketing activity.
- Provides developmental opportunities through identification of internal and external training opportunities
- Oversee and manage Marketing Team direct report(s).
- Act as primary point-of-contact for Pulte Interior Design.
- Produce weekly and monthly KPI reports for use by Division, Area and Home Office leadership.
- With support of corporate media planning resources and in collaboration with Division/Area leadership, develop and approve annual marketing and media budget necessary to deliver plan.
- Evaluates employee's performance and plans for compensation actions in accordance with that performance
- Utilizes recruiting and selection tools/processes to build organizational talent
- Develop marketing communications plan(s), including community priorities, advertising support needs, and message/offer strategy.
- Effectively manage Division budget(s) on an on-going basis with formal quarterly updates detailing brand & community actual and projected investment.
- Ensures appropriate staffing to meet department needs
- Leads all marketing planning, efforts and execution for the Division.
- Collaborate with corporate communications team on local PR needs.
- Creates opportunities for employee growth
- Provides continuous coaching regarding functional and leadership standards (technical skills and behaviors)
- Monitors marketing performance against business objectives, analyzes ROI and adjusts plans/tactics as needed.
- Collaborate with Division personnel for new community set-ups to ensure that the Division hits critical milestones, including target opening dates.
- Collaborate with Division leadership on status of marketing strategy, results, and calls-to-action/offers.
What you bring
bachelor’s
5+ years
budget management
team leadership
problem solving
media mix
- Understanding of advertising law and its application to the homebuilding industry.
- Minimum Bachelor’s Degree in Marketing or Communications or equivalent
- Minimum 5-7 years related Marketing communications/planning experience.
- Understanding of and demonstrated skill at aligning marketing mix with key messages.
- Experience establishing and managing to a budget.
- Home building and/or real estate industry experience preferred.
- Ability to develop and guide direction of a marketing team
- Team oriented with ability to establish credibility.
- Strong oral and written communication skills.
- Ability to analyze business problems and make thoughtful recommendations as it pertains to marketing strategies and tactics.
- Effective problem solving, data collection and analysis skills.
- Ability to successfully operate and adapt in an environment with changes to timelines and priorities
- Capable of presenting and interacting with the Division/Area leadership with some ability to talk off script when answering marketing questions.
- Ability to shift between strategic and tactical responsibilities.
- Demonstrates understanding of the role of paid, owned and earned media channels and how to effectively message across a mix of media types.
Information not given or found
Training + DevelopmentInformation not given or found
Interview process
Information not given or found
Visa SponsorshipInformation not given or found
Security clearanceInformation not given or found
Company
Overview
1950 Founded
Year of Establishment
The company was established in 1950.
650k Homes Built
Total Homes Delivered
Since its founding, the company has delivered over 650,000 homes to families.
3 Brands Operated
Distinct Housing Brands
The company operates under three brands catering to different housing segments.
- Known for developing high-quality homes and communities across the U.S.
- Builds homes that cater to various lifestyle needs, including single-family homes, townhomes, and active adult communities.
- Focus on innovation includes incorporating smart home technologies and energy-efficient features into many of their homes.
- Continues to grow and adapt to market trends, positioning itself as a leader in residential construction and community development.
- Be considered the country’s most respected homebuilder
- Goals – Inspired Employees, Exceptional Customer Experience, Superior Operational Execution, Foresight For the Future
- Commitments – Work that moves you; Trust that empowers you; A company that brings you pride; Opportunities to grow
- Guiding Principles – Do the right thing; Compassion the customer; Care about quality; Team‑first mentality
- Purpose – Building incredible places where people can live their dreams
Net-zero by 2040
Greenhouse Gas Emissions Target
Achieve net-zero greenhouse gas emissions by 2040.
95% Justice Score
2022 ESG Metrics
Top-performing ESG metrics including Justice (95%), Hospitality (93%), Camaraderie (92%), Competence (92%), Integrity (91%), and Fairness (90%).
$35M Homes Donated
Build to Honor® Program
Provided 90 mortgage-free homes to veterans since 2013, valued collectively at over $35 million.
$100K Scholarships
Build Your Future Initiative
Awarded $100,000 in scholarships to 20 students in 2025 for construction and skilled trades education.
- Hope to Home loan program: innovative financing to help underserved first-time buyers.
40%+ Workforce
Female Representation
Women make up over 40% of the workforce at PulteGroup.
#20 Ranking
Best Workplaces for Women
Recognized by Fortune as one of the Best Workplaces for Women in 2024.
93% Employee Rating
Employee Satisfaction
93% of employees rate the company as a great place to work.
97% Welcome Rate
Employee Onboarding
97% of employees felt welcome at the time of hire.
- Supports mentorship, professional development, and connections for female employees through the Women’s Interest Network (WIN)
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