Manager, Marketing

Description

• Serve as a key member of a cross-regional team, actively participating in leasing and marketing meetings to ensure cohesive strategy deployment.
• Build and nurture strong relationships as a primary liaison, managing all external marketing vendors, media partners, and internal departments to drive project success.
• Own the end-to-end signage strategy and execution, from design and placement to ensuring timely physical installation and alignment with regional stakeholders.
• Contribute to brand visioning, helping ensure a complementary narrative between our commercial spaces and residential products that intertwines with local community initiatives.
• Partner with Property Management and Development teams to ensure the successful lease-up and launch of all new and existing retail and residential rental projects, including oversight of the tenant welcome program experience.
• Lead and execute comprehensive marketing plans for retail and multi-family rental projects, ensuring alignment with regional community Marketing Managers and the strategic vision set by the Director of Marketing.
• Plan and execute a range of marketing events, including industry shows, retail activations, resident engagements, and sponsorships.
• Lead the development of all retail and rental marketing materials (brochures, eblasts, signage), leveraging data to craft high-impact opportunity propositions that attract target retailers and residents.
• Oversee all digital leasing assets, including the development and maintenance of retail and rental sections of community websites, upkeep of accurate retail and rental inventories, floorplans, and property specifications, and implementation of rental API integrations.
• Own project and annual budget management, rigorously monitoring spends and adjusting forward planning for effective resource control.
• Direct the creation of visual assets (photography, renderings) and write effective, true-to-brand copy to ensure projects are represented authentically.
• Direct advertising placements and collaborate with media partners to coordinate high-impact programs, managing digital advertising budgets to support leasing goals.

Requirements

• High Autonomy: You don’t wait for permission to solve a problem. You are proactive in identifying gaps in our marketing ecosystem and filling them.
• Exceptional verbal and written communication skills are non-negotiable. You must be able to write compelling copy for two different audiences (B2B and B2C).
• You are proactive, have creative problem-solving skills, and possess the ability to work autonomously in a fast-paced environment.
• A "No Task Too Small" Mindset: You understand that success lies in the details. You are as comfortable presenting a quarterly budget reforecast as you are proofing signage specs or coordinating a site activation.
• 3-6 years of progressive marketing experience.
• Previous experience in real estate (residential or commercial) is highly preferred.
• B2B & B2C Versatility: You can switch gears mentally. You understand that the language used to court a commercial tenant is fundamentally different from the emotional narrative used to welcome a new resident – and you can write for both.
• Post-secondary degree in Marketing, Advertising, Public Relations, or a related field.
• Beyond standard MS Office proficiency, you are comfortable with CMS platforms, digital advertising backends, and data analysis.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance