Trade Marketing Manager - UAE at Stanley Black & Decker, Inc. in Dubai, Dubai, United Arab Emirates | Kablio

Role

Description

pos deployment

kpi reporting

trade planning

product activation

partner management

market analysis

Lead the deployment of POS materials, merchandising, and retail activation programs.
Track and report on trade marketing KPIs, providing data-driven insights to the Senior Marketing Manager.
Develop and execute trade marketing plans to enhance in-store visibility, shopper engagement, and sell-through with leading retailers.
Support all new product launches with impactful in-store activation and local consumer insights.
Build and maintain strong relationships with key retail partners, ensuring the effective execution of joint business plans.
Manage local agency and vendor relationships necessary for creative and activation support.
Monitor market trends and competitor activities to recommend actions that maintain a competitive edge.
Coordinate with the sales team to optimize trade investments and measure campaign ROI effectively.
Ensure complete compliance with all brand guidelines and local regulations in every trade marketing activity.
Implement price positioning and promotional strategies tailored specifically to the UAE retail landscape.

Requirements

retail activation

pos deployment

negotiation

roi analysis

5+ years

trade marketing

A proven track record of successfully managing retail activation, promotional campaigns, and POS deployment.
Excellent communication, negotiation, and key relationship-building abilities with retail partners.
Strong analytical capabilities, specifically with hands-on experience in ROI measurement and comprehensive reporting.
A minimum of 5+ years of dedicated trade marketing experience in the FMCG, consumer electronics, or home improvement sectors within the UAE market.
Fluency in English; Arabic language skills are a significant advantage.

Benefits

Learn:   Have access to a wealth of learning resources, including our digital learning portal.   Belong:   Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
Give Back:   Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

1843

Company origins

The company traces its history back to its founding year, establishing a legacy that spans generations.

2010 merger

Corporate expansion

Significant growth achieved through a major merger that expanded its global reach and product offerings.

15.8B revenue

Annual revenue

The company generates substantial annual revenue, reflecting its position as a leading global enterprise.

100+ facilities

Global footprint

Operates a widespread network of facilities across numerous countries, underscoring its international presence.

Operates across two main domains: tools & outdoor products (power tools, hand tools, lawn & garden) and industrial solutions (engineered fasteners, infrastructure attachments).
Its brands – including DEWALT®, CRAFTSMAN®, STANLEY®, BLACK+DECKER® and Cub Cadet® – are staples on construction sites, in workshops and homes worldwide.
Typical projects range from consumer DIY kits to supplying fastening systems for automotive assembly lines and supporting infrastructure work on bridges and roads.
The company stands out for its deep roots dating back to wartime production for WWII.
It continues to innovate, launching hundreds of new products annually and pushing digital jobsite tools and electrification in power tools.
An unusual fact: it claims leadership in both household hardware and advanced fastening technologies—covering everything from consumer gadgets to industrial-grade applications.

Culture + Values

Operate with high standards of ethics and integrity
Create outstanding products & solutions
Ensure excellence in product safety
Partner with suppliers to deliver differentiated value to stakeholders
Continually improve processes and quality management systems
End‑user obsession & innovation
Customer focus – delivering on commitments for service excellence on‑time and in‑full
Operational & functional excellence through simplification, optimization and reducing complexity
People & culture – fostering collaborative environments where employees can create, ideate, work and thrive
Safety first, safety second, safety always (through Safety Cardinal Rules)

Environment + Sustainability

42% Scope 1 & 2 Emissions

Net-Zero Target Reduction

Aim to reduce greenhouse gas emissions in Scope 1 and 2 by 42% by 2030, using a 2022 baseline.

100% Zero Waste Targets

Landfill Diversion Goal

Aiming for zero waste to landfill across all manufacturing and distribution sites by 2040, with significant progress already made.

20% Science-Based Targets

Supplier Emission Reduction

20% of suppliers by spend have established science-based Scope 1 and 2 emission reduction targets.

$16.9M Energy Efficiency

Investment Impact

Over $16.9 million invested in energy-efficiency projects since 2021, generating significant energy savings and reducing emissions.

Reduced Scope 3 emissions intensity ~11% in 2023
East Longmeadow solar PPA: $17.4M committed over 20 years from 2025, reducing 69,640 MT Scope 2 emissions annually
Removed >700,000 lbs of problematic plastics from packaging, targeting 2025 sustainable packaging goals
Lifecycle assessments to design for circularity and minimize environmental impact
Battery-powered product electrification (e.g., DEWALT POWERSHIFT) to reduce use-phase emissions and noise

Inclusion & Diversity

3% Trade Pros Women

Trade Industry Representation

Women represent ~3% of trade professionals, highlighting the need for targeted support programs.

>1,200 Suppliers Engaged

Supply Chain Sustainability

Over 1,200 suppliers engaged in 2023 via CDP supply-chain surveys to promote science-based targets.

#71 Corporate Citizens

DEI Culture Rank

Ranked #71 in the 100 Best Corporate Citizens 2022 for building a culture of inclusivity.

CDP Rating A

Supplier Engagement

Received an A rating in CDP Supplier Engagement in 2023, reflecting strong sustainability efforts.

Named one of the Best Companies for Women (Comparably 2021)
Awarded Comparably’s Best Company Culture & Best Company for Diversity (2021)

Articles

Careers at Stanley Black & Decker

Our Brands

Innovation

Sustainability

Role

Description

pos deployment

kpi reporting

trade planning

product activation

partner management

market analysis

Lead the deployment of POS materials, merchandising, and retail activation programs.
Track and report on trade marketing KPIs, providing data-driven insights to the Senior Marketing Manager.
Develop and execute trade marketing plans to enhance in-store visibility, shopper engagement, and sell-through with leading retailers.
Support all new product launches with impactful in-store activation and local consumer insights.
Build and maintain strong relationships with key retail partners, ensuring the effective execution of joint business plans.
Manage local agency and vendor relationships necessary for creative and activation support.
Monitor market trends and competitor activities to recommend actions that maintain a competitive edge.
Coordinate with the sales team to optimize trade investments and measure campaign ROI effectively.
Ensure complete compliance with all brand guidelines and local regulations in every trade marketing activity.
Implement price positioning and promotional strategies tailored specifically to the UAE retail landscape.

Requirements

retail activation

pos deployment

negotiation

roi analysis

5+ years

trade marketing

A proven track record of successfully managing retail activation, promotional campaigns, and POS deployment.
Excellent communication, negotiation, and key relationship-building abilities with retail partners.
Strong analytical capabilities, specifically with hands-on experience in ROI measurement and comprehensive reporting.
A minimum of 5+ years of dedicated trade marketing experience in the FMCG, consumer electronics, or home improvement sectors within the UAE market.
Fluency in English; Arabic language skills are a significant advantage.

Benefits

Learn:   Have access to a wealth of learning resources, including our digital learning portal.   Belong:   Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
Give Back:   Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

1843

Company origins

The company traces its history back to its founding year, establishing a legacy that spans generations.

2010 merger

Corporate expansion

Significant growth achieved through a major merger that expanded its global reach and product offerings.

15.8B revenue

Annual revenue

The company generates substantial annual revenue, reflecting its position as a leading global enterprise.

100+ facilities

Global footprint

Operates a widespread network of facilities across numerous countries, underscoring its international presence.

Operates across two main domains: tools & outdoor products (power tools, hand tools, lawn & garden) and industrial solutions (engineered fasteners, infrastructure attachments).
Its brands – including DEWALT®, CRAFTSMAN®, STANLEY®, BLACK+DECKER® and Cub Cadet® – are staples on construction sites, in workshops and homes worldwide.
Typical projects range from consumer DIY kits to supplying fastening systems for automotive assembly lines and supporting infrastructure work on bridges and roads.
The company stands out for its deep roots dating back to wartime production for WWII.
It continues to innovate, launching hundreds of new products annually and pushing digital jobsite tools and electrification in power tools.
An unusual fact: it claims leadership in both household hardware and advanced fastening technologies—covering everything from consumer gadgets to industrial-grade applications.

Culture + Values

Operate with high standards of ethics and integrity
Create outstanding products & solutions
Ensure excellence in product safety
Partner with suppliers to deliver differentiated value to stakeholders
Continually improve processes and quality management systems
End‑user obsession & innovation
Customer focus – delivering on commitments for service excellence on‑time and in‑full
Operational & functional excellence through simplification, optimization and reducing complexity
People & culture – fostering collaborative environments where employees can create, ideate, work and thrive
Safety first, safety second, safety always (through Safety Cardinal Rules)

Environment + Sustainability

42% Scope 1 & 2 Emissions

Net-Zero Target Reduction

Aim to reduce greenhouse gas emissions in Scope 1 and 2 by 42% by 2030, using a 2022 baseline.

100% Zero Waste Targets

Landfill Diversion Goal

Aiming for zero waste to landfill across all manufacturing and distribution sites by 2040, with significant progress already made.

20% Science-Based Targets

Supplier Emission Reduction

20% of suppliers by spend have established science-based Scope 1 and 2 emission reduction targets.

$16.9M Energy Efficiency

Investment Impact

Over $16.9 million invested in energy-efficiency projects since 2021, generating significant energy savings and reducing emissions.

Reduced Scope 3 emissions intensity ~11% in 2023
East Longmeadow solar PPA: $17.4M committed over 20 years from 2025, reducing 69,640 MT Scope 2 emissions annually
Removed >700,000 lbs of problematic plastics from packaging, targeting 2025 sustainable packaging goals
Lifecycle assessments to design for circularity and minimize environmental impact
Battery-powered product electrification (e.g., DEWALT POWERSHIFT) to reduce use-phase emissions and noise

Inclusion & Diversity

3% Trade Pros Women

Trade Industry Representation

Women represent ~3% of trade professionals, highlighting the need for targeted support programs.

>1,200 Suppliers Engaged

Supply Chain Sustainability

Over 1,200 suppliers engaged in 2023 via CDP supply-chain surveys to promote science-based targets.

#71 Corporate Citizens

DEI Culture Rank

Ranked #71 in the 100 Best Corporate Citizens 2022 for building a culture of inclusivity.

CDP Rating A

Supplier Engagement

Received an A rating in CDP Supplier Engagement in 2023, reflecting strong sustainability efforts.

Named one of the Best Companies for Women (Comparably 2021)
Awarded Comparably’s Best Company Culture & Best Company for Diversity (2021)

Articles

Careers at Stanley Black & Decker

Our Brands

Innovation

Sustainability