Lead the deployment of POS materials, merchandising, and retail activation programs.
Track and report on trade marketing KPIs, providing data-driven insights to the Senior Marketing Manager.
Develop and execute trade marketing plans to enhance in-store visibility, shopper engagement, and sell-through with leading retailers.
Support all new product launches with impactful in-store activation and local consumer insights.
Build and maintain strong relationships with key retail partners, ensuring the effective execution of joint business plans.
Manage local agency and vendor relationships necessary for creative and activation support.
Monitor market trends and competitor activities to recommend actions that maintain a competitive edge.
Coordinate with the sales team to optimize trade investments and measure campaign ROI effectively.
Ensure complete compliance with all brand guidelines and local regulations in every trade marketing activity.
Implement price positioning and promotional strategies tailored specifically to the UAE retail landscape.
Requirements
retail activation
pos deployment
negotiation
roi analysis
5+ years
trade marketing
A proven track record of successfully managing retail activation, promotional campaigns, and POS deployment.
Excellent communication, negotiation, and key relationship-building abilities with retail partners.
Strong analytical capabilities, specifically with hands-on experience in ROI measurement and comprehensive reporting.
A minimum of 5+ years of dedicated trade marketing experience in the FMCG, consumer electronics, or home improvement sectors within the UAE market.
Fluency in English; Arabic language skills are a significant advantage.
Benefits
Learn: Have access to a wealth of learning resources, including our digital learning portal. Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.
Training + Development
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Interview process
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Visa Sponsorship
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Security clearance
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Company
Overview
1843
Company origins
The company traces its history back to its founding year, establishing a legacy that spans generations.
2010 merger
Corporate expansion
Significant growth achieved through a major merger that expanded its global reach and product offerings.
15.8B revenue
Annual revenue
The company generates substantial annual revenue, reflecting its position as a leading global enterprise.
100+ facilities
Global footprint
Operates a widespread network of facilities across numerous countries, underscoring its international presence.
Operates across two main domains: tools & outdoor products (power tools, hand tools, lawn & garden) and industrial solutions (engineered fasteners, infrastructure attachments).
Its brands – including DEWALT®, CRAFTSMAN®, STANLEY®, BLACK+DECKER® and Cub Cadet® – are staples on construction sites, in workshops and homes worldwide.
Typical projects range from consumer DIY kits to supplying fastening systems for automotive assembly lines and supporting infrastructure work on bridges and roads.
The company stands out for its deep roots dating back to wartime production for WWII.
It continues to innovate, launching hundreds of new products annually and pushing digital jobsite tools and electrification in power tools.
An unusual fact: it claims leadership in both household hardware and advanced fastening technologies—covering everything from consumer gadgets to industrial-grade applications.
Culture + Values
Operate with high standards of ethics and integrity
Create outstanding products & solutions
Ensure excellence in product safety
Partner with suppliers to deliver differentiated value to stakeholders
Continually improve processes and quality management systems
End‑user obsession & innovation
Customer focus – delivering on commitments for service excellence on‑time and in‑full
Operational & functional excellence through simplification, optimization and reducing complexity
People & culture – fostering collaborative environments where employees can create, ideate, work and thrive