Nationwide Middle East Properties Llc
Real estate services and property management in the Middle East, with a focus on commercial and residential sectors.
Define and lead Nationwide's brand strategy, identity, and marketing campaigns.
23 days ago
Intermediate (4-7 years), Experienced (8-12 years), Expert & Leadership (13+ years)
Full Time
Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates
Office Full-Time
Company Size
51 Employees
Service Specialisms
Real estate consultancy
Property sales
Property leasing
Property management
Marketing & communication services
Call center operations
Customer relationship management
Data management systems
Sector Specialisms
No specialisms available
Role
Description
brand strategy
market analysis
campaign execution
brand messaging
positioning
narrative development
- Ensure campaigns are innovative, market-relevant, and aligned with business and sales objectives.
- Define, develop, and document Nationwide’s complete Brand DNA, including vision, mission, values, tone of voice, and brand promise.
- Conduct market and competitor analysis to identify opportunities for differentiation and growth.
- Ensure consistent brand identity across all touchpoints, including digital, offline, internal communications, and client-facing materials.
- Establish and own the brand language, messaging framework, and storytelling approach.
- Develop and refine Nationwide’s market positioning in competitive real estate markets.
- Lead the strategy, planning, and execution of brand and marketing campaigns across all channels.
- Ensure the brand remains relevant, aspirational, and ahead of market trends.
- Lead the development of brand narratives that resonate with diverse local and international audiences.
Requirements
leadership
5-9 years
brand management
bachelor's
strategic thinking
real estate
Excellent strategic thinking, communication, and storytelling skills.
- Strong leadership experience managing multidisciplinary creative and marketing teams.
- 5-9 years of experience in brand management, marketing leadership, or market positioning.
- Proven experience in building and scaling strong brands, preferably in real estate or a related industry.
- Bachelor’s or master’s degree in marketing, Branding, Communications, or a related field.
Benefits
Information not given or found
Training + Development
Information not given or found
Interview process
Information not given or found
Visa Sponsorship
Information not given or found
Security clearance
Information not given or found
Company
Overview
- Founded with a vision to redefine real estate services across the Middle East.
- Specializes in commercial and residential property management, real estate investment, and leasing.
- Known for providing exceptional property management services, ensuring high standards of quality and care.
- Offers end-to-end solutions from property sales to leasing, tailored to meet diverse client needs.
- Has established a solid reputation for its comprehensive market knowledge and customer-centric approach.
- Serves both residential and commercial sectors, facilitating seamless transactions for individuals and businesses.
- Leverages in-depth market insights to help investors maximize returns in a dynamic and evolving region.
- Maintains a strong presence in the UAE and broader Middle East, with a commitment to excellence.
Culture + Values
- Customer-Centric Approach
- Innovation and Excellence
- Collaboration and Teamwork
- Integrity and Transparency
- Commitment to Quality
Environment + Sustainability
2050
Net Zero Target
Aiming to achieve net zero emissions by 2050 through strategic sustainability initiatives.
- Sustainable design in developments
- Energy-efficient and environmentally responsible operations
- Focus on reducing carbon emissions and energy consumption
- Incorporation of green technologies in real estate projects