Marketing Channel Manager at Stanley Black & Decker, Inc. in Mississauga, Ontario, Canada | Kablio

Role

Description

creative management

product knowledge

launch planning

financial tracking

strategic planning

promotional execution

Manages relationships with internal and external creative teams, agencies and vendors to develop integrated custom communication materials.
Provide product knowledge to Sales Force and in key account presentations.
Co-develop innovative product launch plans with US and Canadian Marketing and Sales Teams.
Financial measurement / tracking for Business reviews.
Develop and implement (3) Year Strategic Plan, line plans, line reviews, channel and account specific business plans to drive sales and profitable growth.
Customize the execution of national promotional strategies (brand, product, customer experience)
Educate sales and customers on emerging trends and how solutions are applied to maximize benefit.
Communicate marketing activities to other departments on a regular basis to ensure integration and support for programs and initiatives.
Co-ordinate promotional product launches (bonus packs/merchandisers).

Requirements

excel

power bi

sap

project management

3-5 years

college graduate

Strong computer skills including Microsoft Office Suite (key focus in Excel, PowerPoint & Power BI)
Marketing Management including SAP SKU structuring, forecasting, asset management, service level analysis and Canadian derivative model execution.
Excellent presentation skills in multiple formats
Experience with campaign & promotion development & execution
Strong analytical and problem solving skills
Minimum 3-5 years' experience as a sales and/or marketing professional, demonstrating increasing levels of responsibility
Detail-oriented with the ability to work independently or collaboratively as part of a team
Demonstrated project management experience
Creative thinker with the ability to provide solutions that meet the customer needs
Strong communication skills - verbal and written
College or University graduate, preferably with Business or Marketing background
Strong product knowledge would be an asset

Benefits

Information not given or found

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

final‑stage candidates must complete a background check (criminal, credit, and driver’s abstract).

Company

Overview

1843

Company origins

The company traces its history back to its founding year, establishing a legacy that spans generations.

2010 merger

Corporate expansion

Significant growth achieved through a major merger that expanded its global reach and product offerings.

15.8B revenue

Annual revenue

The company generates substantial annual revenue, reflecting its position as a leading global enterprise.

100+ facilities

Global footprint

Operates a widespread network of facilities across numerous countries, underscoring its international presence.

Operates across two main domains: tools & outdoor products (power tools, hand tools, lawn & garden) and industrial solutions (engineered fasteners, infrastructure attachments).
Its brands – including DEWALT®, CRAFTSMAN®, STANLEY®, BLACK+DECKER® and Cub Cadet® – are staples on construction sites, in workshops and homes worldwide.
Typical projects range from consumer DIY kits to supplying fastening systems for automotive assembly lines and supporting infrastructure work on bridges and roads.
The company stands out for its deep roots dating back to wartime production for WWII.
It continues to innovate, launching hundreds of new products annually and pushing digital jobsite tools and electrification in power tools.
An unusual fact: it claims leadership in both household hardware and advanced fastening technologies—covering everything from consumer gadgets to industrial-grade applications.

Culture + Values

Operate with high standards of ethics and integrity
Create outstanding products & solutions
Ensure excellence in product safety
Partner with suppliers to deliver differentiated value to stakeholders
Continually improve processes and quality management systems
End‑user obsession & innovation
Customer focus – delivering on commitments for service excellence on‑time and in‑full
Operational & functional excellence through simplification, optimization and reducing complexity
People & culture – fostering collaborative environments where employees can create, ideate, work and thrive
Safety first, safety second, safety always (through Safety Cardinal Rules)

Environment + Sustainability

42% Scope 1 & 2 Emissions

Net-Zero Target Reduction

Aim to reduce greenhouse gas emissions in Scope 1 and 2 by 42% by 2030, using a 2022 baseline.

100% Zero Waste Targets

Landfill Diversion Goal

Aiming for zero waste to landfill across all manufacturing and distribution sites by 2040, with significant progress already made.

20% Science-Based Targets

Supplier Emission Reduction

20% of suppliers by spend have established science-based Scope 1 and 2 emission reduction targets.

$16.9M Energy Efficiency

Investment Impact

Over $16.9 million invested in energy-efficiency projects since 2021, generating significant energy savings and reducing emissions.

Reduced Scope 3 emissions intensity ~11% in 2023
East Longmeadow solar PPA: $17.4M committed over 20 years from 2025, reducing 69,640 MT Scope 2 emissions annually
Removed >700,000 lbs of problematic plastics from packaging, targeting 2025 sustainable packaging goals
Lifecycle assessments to design for circularity and minimize environmental impact
Battery-powered product electrification (e.g., DEWALT POWERSHIFT) to reduce use-phase emissions and noise

Inclusion & Diversity

3% Trade Pros Women

Trade Industry Representation

Women represent ~3% of trade professionals, highlighting the need for targeted support programs.

>1,200 Suppliers Engaged

Supply Chain Sustainability

Over 1,200 suppliers engaged in 2023 via CDP supply-chain surveys to promote science-based targets.

#71 Corporate Citizens

DEI Culture Rank

Ranked #71 in the 100 Best Corporate Citizens 2022 for building a culture of inclusivity.

CDP Rating A

Supplier Engagement

Received an A rating in CDP Supplier Engagement in 2023, reflecting strong sustainability efforts.

Named one of the Best Companies for Women (Comparably 2021)
Awarded Comparably’s Best Company Culture & Best Company for Diversity (2021)

Articles

Careers at Stanley Black & Decker

Our Brands

Innovation

Sustainability

Role

Description

creative management

product knowledge

launch planning

financial tracking

strategic planning

promotional execution

Manages relationships with internal and external creative teams, agencies and vendors to develop integrated custom communication materials.
Provide product knowledge to Sales Force and in key account presentations.
Co-develop innovative product launch plans with US and Canadian Marketing and Sales Teams.
Financial measurement / tracking for Business reviews.
Develop and implement (3) Year Strategic Plan, line plans, line reviews, channel and account specific business plans to drive sales and profitable growth.
Customize the execution of national promotional strategies (brand, product, customer experience)
Educate sales and customers on emerging trends and how solutions are applied to maximize benefit.
Communicate marketing activities to other departments on a regular basis to ensure integration and support for programs and initiatives.
Co-ordinate promotional product launches (bonus packs/merchandisers).

Requirements

excel

power bi

sap

project management

3-5 years

college graduate

Strong computer skills including Microsoft Office Suite (key focus in Excel, PowerPoint & Power BI)
Marketing Management including SAP SKU structuring, forecasting, asset management, service level analysis and Canadian derivative model execution.
Excellent presentation skills in multiple formats
Experience with campaign & promotion development & execution
Strong analytical and problem solving skills
Minimum 3-5 years' experience as a sales and/or marketing professional, demonstrating increasing levels of responsibility
Detail-oriented with the ability to work independently or collaboratively as part of a team
Demonstrated project management experience
Creative thinker with the ability to provide solutions that meet the customer needs
Strong communication skills - verbal and written
College or University graduate, preferably with Business or Marketing background
Strong product knowledge would be an asset

Benefits

Information not given or found

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

final‑stage candidates must complete a background check (criminal, credit, and driver’s abstract).

Company

Overview

1843

Company origins

The company traces its history back to its founding year, establishing a legacy that spans generations.

2010 merger

Corporate expansion

Significant growth achieved through a major merger that expanded its global reach and product offerings.

15.8B revenue

Annual revenue

The company generates substantial annual revenue, reflecting its position as a leading global enterprise.

100+ facilities

Global footprint

Operates a widespread network of facilities across numerous countries, underscoring its international presence.

Operates across two main domains: tools & outdoor products (power tools, hand tools, lawn & garden) and industrial solutions (engineered fasteners, infrastructure attachments).
Its brands – including DEWALT®, CRAFTSMAN®, STANLEY®, BLACK+DECKER® and Cub Cadet® – are staples on construction sites, in workshops and homes worldwide.
Typical projects range from consumer DIY kits to supplying fastening systems for automotive assembly lines and supporting infrastructure work on bridges and roads.
The company stands out for its deep roots dating back to wartime production for WWII.
It continues to innovate, launching hundreds of new products annually and pushing digital jobsite tools and electrification in power tools.
An unusual fact: it claims leadership in both household hardware and advanced fastening technologies—covering everything from consumer gadgets to industrial-grade applications.

Culture + Values

Operate with high standards of ethics and integrity
Create outstanding products & solutions
Ensure excellence in product safety
Partner with suppliers to deliver differentiated value to stakeholders
Continually improve processes and quality management systems
End‑user obsession & innovation
Customer focus – delivering on commitments for service excellence on‑time and in‑full
Operational & functional excellence through simplification, optimization and reducing complexity
People & culture – fostering collaborative environments where employees can create, ideate, work and thrive
Safety first, safety second, safety always (through Safety Cardinal Rules)

Environment + Sustainability

42% Scope 1 & 2 Emissions

Net-Zero Target Reduction

Aim to reduce greenhouse gas emissions in Scope 1 and 2 by 42% by 2030, using a 2022 baseline.

100% Zero Waste Targets

Landfill Diversion Goal

Aiming for zero waste to landfill across all manufacturing and distribution sites by 2040, with significant progress already made.

20% Science-Based Targets

Supplier Emission Reduction

20% of suppliers by spend have established science-based Scope 1 and 2 emission reduction targets.

$16.9M Energy Efficiency

Investment Impact

Over $16.9 million invested in energy-efficiency projects since 2021, generating significant energy savings and reducing emissions.

Reduced Scope 3 emissions intensity ~11% in 2023
East Longmeadow solar PPA: $17.4M committed over 20 years from 2025, reducing 69,640 MT Scope 2 emissions annually
Removed >700,000 lbs of problematic plastics from packaging, targeting 2025 sustainable packaging goals
Lifecycle assessments to design for circularity and minimize environmental impact
Battery-powered product electrification (e.g., DEWALT POWERSHIFT) to reduce use-phase emissions and noise

Inclusion & Diversity

3% Trade Pros Women

Trade Industry Representation

Women represent ~3% of trade professionals, highlighting the need for targeted support programs.

>1,200 Suppliers Engaged

Supply Chain Sustainability

Over 1,200 suppliers engaged in 2023 via CDP supply-chain surveys to promote science-based targets.

#71 Corporate Citizens

DEI Culture Rank

Ranked #71 in the 100 Best Corporate Citizens 2022 for building a culture of inclusivity.

CDP Rating A

Supplier Engagement

Received an A rating in CDP Supplier Engagement in 2023, reflecting strong sustainability efforts.

Named one of the Best Companies for Women (Comparably 2021)
Awarded Comparably’s Best Company Culture & Best Company for Diversity (2021)

Articles

Careers at Stanley Black & Decker

Our Brands

Innovation

Sustainability