Sr. Marketing Manager

Description

• Develop and apply value propositions for Client types for selling a full portfolio of Solutions across existing and new clients.
• Serves as the primary Marketing partner for assigned segments/solutions.
• Plan, manage, analyze, and qualify lead generation results in conjunction with Demand Gen team.
• Design, build, and project manage planned and ad-hoc marketing campaigns for portfolio .
• Identify, evaluate, plan, and fulfill event, sponsorship, and advertising opportunities in coordination with external affairs .
• Plan, schedule, manage and promote content through social media channels aligned with external affairs /social media.
• Support development of Account Management Plans specific to the client type.
• Plan, manage, and develop thought leadership content for key campaign initiatives.
• Convert client facing segment strategies and plans into marketing plans to reach existing & new clients and new markets.
• Ensures delivery of Enterprise Marketing across assigned client segments – both new and existing – to position the BV brand and sell our full portfolio of solutions, contributing to top and bottom-line growth by filling the sales funnel with qualified leads.
• Ensure brand management during tactical execution of all client facing marketing efforts.
• Implement and manage enterprise marketing strategy at the segment and sub-segment level.
• Plan and actively manage budgets for events, associations, advertising, and creative production that support client and market goals .

Requirements

• 5+ years marketing experience in the water industry
• Bachelor's degree, with 15+ years of corporate and/or agency Marketing experience
• Demonstrates the ability to work independently with minimal supervision, aligned with team strategy and goals to drive results
• Experience with integrated marketing approach to define and differentiate offerings to existing and new clients
• Bachelor's degree in marketing, communication, or a related field; or equivalent experience Master's degree or relevant experience preferred.
• Demonstrated ability to develop innovative and creative marketing campaigns
• Experience in demand generation and account-based marketing
• 9+ years related experience
• Ability to solve problems, manage marketing campaigns, develop strategies, and execute and measure the full lifecycle
• All applicants must be able to complete pre-employment onboarding requirements (if selected) which may include any/all of the following: criminal/civil background check, drug screen, and motor vehicle records search, in compliance with any applicable laws and regulations.
• Advanced knowledge of marketing principles and practices

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance