Monitor KPIs such as Cost to Income ratio (CIR), Return on Ad Spend (ROAS), and Customer Acquisition Cost (CAC).
Focus on driving retail and e-commerce growth across all AFG retail brands.
Act as the primary liaison between the digital marketing team and senior leadership.
Lead the development and execution of targeted predictive marketing campaigns using Customer Data Platform (CDP) audience and product catalog.
Oversee and manage a high-performing team of up to 5 digital marketing professionals.
Manage all aspects of performance marketing including Paid Search (PPC), Paid Social, Affiliates, and Display Advertising.
Manage relationships with external marketing agencies and technology vendors.
Lead the Digital Business Analytics team to manage, analyze, and interpret complex business intelligence data.
Provide structured coaching, mentorship, and performance feedback to ensure a collaborative and high-performing work environment.
Translate complex data into clear, actionable business insights.
Maintain expert-level knowledge of the latest digital marketing trends, technologies, and retail industry best practices.
Utilize A/B and multivariate testing to identify areas for improvement and optimize campaign effectiveness.
Oversee contracts, service level agreements (SLAs), and vendor performance.
Continuously monitor, analyze, and report on marketing campaign performance.
Oversee the creation of best-in-class data visualizations and reporting dashboards using tools like Power BI and Looker.
Optimize customer acquisition and retention rates.
Plan, execute, and measure a variety of marketing activities with a focus on full-funnel optimization.
Prepare and deliver compelling oral presentations on marketing performance, budget allocation, and strategic recommendations to executive stakeholders.
The Digital Marketing Manager at Al-Futtaim Group is responsible for leading the strategic planning and execution of digital marketing initiatives to drive growth across retail brands. This role requires a strong focus on developing high-impact marketing strategies across all digital channels, optimizing marketing performance, and achieving measurable business outcomes. The manager will collaborate with senior leadership to align marketing efforts with business goals, manage a team of marketing professionals, and ensure that cutting-edge analytics and data-driven insights inform all strategic decisions. Additionally, this position involves managing significant budgets, vendor relations, and fostering a culture of continuous improvement and innovation.
Ensure alignment with strict ROI/efficiency targets and manage a significant budget.
Implement SEO initiatives to drive organic traffic and content marketing.
Conduct performance-based paid search, social, and display campaigns.
Recommend innovative strategies to maintain competitive advantage.
Develop and implement a comprehensive digital marketing strategy aligned with overall business objectives.
Requirements
seo
sem
power bi
looker
budgeting
leadership
Exceptional oral presentation skills with the ability to articulate complex marketing strategies and results to executive management.
Proven track record of developing and implementing high-ROI digital marketing strategies across SEO, SEM, Social Media, and Email Marketing.
Strong understanding of business analytics, Customer Data Platforms, and marketing automation platforms.
Strong team leadership and people management abilities.
Proficiency in digital marketing strategies and platforms.
Analytical skills with experience in using data visualization tools like Power BI and Looker.
Expertise in managing large digital marketing budgets and understanding of budgeting, forecasting, and P&L management in a retail context.
Minimum 5 years of experience in a progressive retail multi-brand digital marketing leadership role.
Data-driven decision making with a strong analytical mindset.
Excellent oral presentation and communication skills.
Benefits
Information not given or found
Training + Development
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Interview process
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Visa Sponsorship
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Security clearance
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Company
Overview
AED 11.4 bn
Annual Revenue
The company generates billions of dirhams annually, highlighting its significant regional economic impact.
30 Brands
Automotive Portfolio
Showcasing the company's extensive automotive presence across multiple countries in MENA and Asia.
300+ Stores
Retail Network
Highlighting the extensive retail operations that bring global brands to local markets.
Born in the 1930s as a family venture in Dubai, it evolved into a regional powerhouse across 18 countries.
It built a portfolio spanning automotive, retail, real estate, finance, health, and education divisions.
Real estate highlights include Dubai Festival City, mixed-use developments, and logistics hubs.
Financial services include insurance, broking, and consumer financing across the region.
Health segment delivers modern clinics and patient-centric care solutions.
Education arm partners with global institutions, supports Arabic excellence, and collaborates with NASA challenges.
The narrative includes pioneering projects like hydrogen fuel stations and AI-driven retail innovation.
Culture + Values
Customer obsession: We put the customer at the center of everything we do.
Integrity: We act with honesty and integrity in everything we do.
Innovation: We constantly seek new ways to improve and innovate.
Excellence: We are committed to delivering excellence in all our operations.
Sustainability: We are focused on creating a better future for all by delivering sustainable solutions.
Environment + Sustainability
2050
Net Zero Emissions Target
Commitment to achieving net-zero emissions by a specific year, reflecting long-term sustainability goals.
Expanding the portfolio of sustainable products and services across industries.
Improving energy efficiency across operations.
Minimizing waste and promoting recycling in all facilities.
Implementing green building initiatives in all new developments.
Inclusion & Diversity
Gender Diversity: Increased focus on balancing gender representation in leadership roles.
Workplace Inclusion: Initiatives aimed at fostering a more inclusive work environment for all employees.
Employee Resource Groups: Support for various employee-led groups that focus on diverse needs and communities.