Sales Targets & Team Performance: Set and monitor team sales targets and performance metrics. Provide order forecasts for the VP Sales and Inventory Manager, ensuring branch inventory aligns with sales needs
Workplace Safety: Maintain a safe working environment, prioritizing the safety and well-being of all team members
Team Leadership & Development: Coach the sales team leaders on processes and methodologies through regular meetings and joint client visits. Cultivate a performance-driven and accountable sales culture
Reporting & CRM Management: Maintain detailed and accurate sales activity records, leveraging CRM systems to capture client interactions and market insights. Ensure team compliance with CRM and resource usage standards
Day-to-day OEM Relationships Management: Along with the VP of Sales, build and maintain strong relationships with OEM’s, serving as the primary day-to-day operational contact and ensuring long-term partnerships
Performance and Development Planning: In consultation with HR, oversee the preparation and execution of staff performance reviews, development plans, objective setting, and succession planning
Business Unit Budgetary Responsibilities: Responsible for annual budget planning, sales forecasting, and the strategic planning process for the business unit. Plan, allocate, monitor, and manage the financial resources of business unit including revenue targets, expense management, resource allocation, forecasting and planning, financial reporting
Staffing Efficiency: Ensure productive staffing levels are maintained to support business needs
Training and Development Coordination: Collaborate with HR to maintain, update, and enhance all required employee training and educational programs
Manage and optimize the Business Unit inventory to ensure maximum turns and profit of the Business.
Customer & Market Insight: Monitor industry trends, customer needs, and competitor activities. Maintain and enhance existing client relationships to secure repeat business and high customer satisfaction
Conduct in-person client and partner meetings to build and sustain key relationships
Company Standards and Culture: Model and promote company values and "ways of working" within the team to cultivate a constructive, value-driven work environment
Strategic Sales Planning across the Construction Business Units: Develop and implement long-term sales strategies and tactics under the guidance of the VP of Sales
Cross functional Collaboration & Coordination: Work closely with internal departments (e.g., service, parts, marketing) to support client service excellence and team objectives. Partner with the VP Sales on business and staffing plans aligned with corporate goals
Key Account Relationship Management: Actively pursue and build strong business relationships with major clients and targeted accounts. Identify creative solutions to exceed client expectations
Team Training and Coaching: Guide and support the team’s growth through structured coaching, both formally and informally
HR Compliance and Employee Relations: Ensure adherence to company HR practices and policies, fostering a positive and collaborative environment for all team members
Requirements
leadership
coaching
microsoft teams
crm
business administration
5+ years
Leadership skills and ability to inspire and drive high-performing sales teams
Ability to coach and develop sales teams
Solid knowledge of related services and product lines
Ability to adapt to a dynamic and fast-paced environment, demonstrating resilience
Excellent communication, negotiation, and interpersonal skills
A high level of fluency in both spoken and written English is required
Valid driver’s license and clean driver’s abstract
Ability to travel nationally and internationally as required
Ability to execute sales strategy
5+ years of experience in managing and coaching sales teams across multiple business units
Ability to effectively recruit, onboard, and train new team members
Ability to clearly articulate value-added solutions with a high level of customer focus
Experience developing budget and departmental sales forecasting plans
Intermediate ability to use Outlook, Microsoft Office Suite, including Microsoft Teams
Ability to learn financial management and budgeting
Post-secondary education in a related discipline is required; a degree in Business Administration and Management is preferred
Strong forecasting and pipeline management
Analytical mindset with proficiency in data-driven decision-making
Strong networking and relationship-building skills
5+ years of successful sales experience in sales of equipment or similar machinery/industry
In-depth knowledge of sales techniques, market analysis, and CRM systems
Benefits
Competitive Pay that recognizes your skills and contributions:Salary: $119,000 – 125,000 per yearVariable Pay Plan and Bonus Plan (if applicable)
Comprehensive benefits package including extended health and dental coverage, plus Health and Lifestyle Spending Accounts to support your wellness and personal goals
Professional growth and development opportunities through training and peer learning
Monthly GRIT Awards – peer-nominated recognition for outstanding effort
Annual TRUE GRIT Award – winners earn an exclusive vacation with the CEO and fellow recipients
Employee green car benefit – eligible employees may apply for a $2,000 benefit toward purchasing a new personal electric vehicle for themselves or their immediate family
Career stability and job security within a growing, value-driven organization
Variable Pay Plan and Bonus Plan (if applicable)
Employee Assistance Program (EAP) providing confidential mental health and life support
RRSP matching plan to help you build your financial future
Employee recognition programs celebrating excellence:Monthly GRIT Awards – peer-nominated recognition for outstanding effortAnnual TRUE GRIT Award – winners earn an exclusive vacation with the CEO and fellow recipients
Comfortable workspace with coffee, tea, snacks, and a welcoming lunchroom
Supportive, positive work culture with team events and genuine collaboration
Company vehicle provided for work-related travel
Paid vacation so you can recharge and enjoy life outside of work
Salary: $119,000 – 125,000 per year
Training + Development
Information not given or found
Interview process
Information not given or found
Visa Sponsorship
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Security clearance
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Company
Overview
Founded with a vision to provide top-tier machinery solutions across various industries.
Specializes in equipment rental, sales, and maintenance for sectors like industrial and commercial.
Offers a range of machinery including forklifts, aerial lifts, and heavy equipment for diverse projects.
Has built a reputation for delivering high-quality service and tailored solutions to clients' unique needs.
Serves clients in multiple sectors, including warehousing, construction, logistics, and more.
Known for its extensive fleet of equipment and strong partnerships with leading manufacturers.
Has a dedicated team focused on providing training and on-site support to ensure safe and efficient operations.
Culture + Values
Safety is a top priority.
Striving to create a collaborative and engaging work environment.
Committed to providing exceptional customer service.
Guided by integrity and transparency.
Embracing innovation and continuous improvement.
Environment + Sustainability
Net Zero by 2050
Carbon Neutrality Goal
The company aims to achieve net-zero emissions by 2050, aligning with global sustainability targets.
Committed to reducing its environmental footprint
Focus on reducing emissions, waste, and energy consumption
Implementing energy-efficient technologies across operations
Promoting recycling and sustainable practices in all aspects of business