Digital Marketing Executive

This is an exciting opportunity to help shape the digital presence of a growing marketing function. Working as part of the wider marketing team and reporting to the Marketing and Digital Manager, you’ll play a key role in delivering and evolving our digital activity across multiple channels.

• PPC: Working with our external consultant to effectively coordinate and develop PPC performance.
• Market Research: Research industry developments across digital channels to identify opportunities for innovation and feedback to the team any findings, which can be implemented to improve growth.
• Email Marketing: Enhance email marketing through website integration. Utilise customer data from the site for personalised campaigns, automation workflows, and improved engagement.
• Search Engine Optimisation: Optimise and create new engaging website content, conduct keyword research, and improve content to increase search engine visibility.
• Analytics and Reporting: Analyse performance of digital marketing channels to identify growth opportunities and increase enquiries for the business. As well as monthly reports of each channel’s performance.
• Social Media Management: create social media plans for LinkedIn and YouTube. Create engaging content and use tools for scheduling and tracking performance to refine strategies.
• These responsibilities collectively ensure the effective functioning, development, and optimisation of our online platforms, fostering improved user engagement, conversion rates, and overall digital performance.
• Omni Channel Connection: support omni-channel strategies. Coordinate messaging and promotions across online platforms, aligning with the website for seamless customer experiences and increased brand engagement.

Excellence is our priority. We hold ISO 9001, 14001, and OHSAS 18001 certifications, demonstrating our commitment to quality, environmental stewardship, and safety.

• Social Media Tools Proficiency: Experienced in using social scheduling tools and content creation platforms like Canva.
• Experience in B2B social media: Experienced in tailored content creation.
• Collaborative Nature: Works well in a team environment, open to collaborating with members across the marketing team and external consultants.
• Clear Communication Skills: Able to communicate effectively with team members and external partners.
• Google Ads: Interest in PPC, with an eagerness to learn and contribute to optimising campaigns.
• Proactive Marketing Mindset: Takes initiative in exploring and implementing innovative marketing techniques to drive growth.
• Adaptable and Enthusiastic: Can adjust to a dynamic work environment, eager to learn and contribute to digital growth initiatives.
• Organised and Detail-Oriented: Can work on multiple projects, ensuring tasks are completed on time.

From social media and SEO to PPC and analytics, this role offers the chance to get hands-on with all areas of digital marketing. For the right person, this role offers genuine scope to learn, take ownership, and progress as our digital strategy continues to grow.