Description

The summer analyst associate will support the Hudson Yards Sponsorship & Events team by performing a competitor analysis of mixed‑use properties across New York City, the United States, and internationally, evaluating events, sponsors, brands, signage, and marketing campaigns, and recommending prospective partners that align with Hudson Yards’ positioning as a premier destination.

The role includes assisting with sponsorship marketing execution—collecting assets, organizing promotional campaigns across social media, websites, email and digital signage, tracking and updating sponsor and event signage, building a system to monitor all marketing channels, and maintaining measurement trackers for foot traffic, attendance, RSVPs, giveaways and customer benefit redemptions.

Event‑related duties involve supporting Hudson Yards event execution such as coordinating backyard programming, managing artist meet‑and‑greets for sponsors and VIPs, capturing event photos, gathering real‑time feedback, updating the event calendar, reorganizing shared Box folders, and collaborating with fellow interns and corporate communications to produce a quarterly intern newsletter.

• Conduct competitor analysis of mixed‑use properties, covering events, sponsors, branding, signage, and marketing campaigns.
• Collect and organize marketing assets for promotions on social media, websites, email and digital signage.
• Track and update sponsor and event signage across the Hudson Yards campus.
• Develop a system to monitor all marketing channels (website, social, paid, print, PR, email, digital signage, campus signage, employee and residential marketing).
• Update measurement trackers for foot traffic, attendance, RSVPs, giveaways, and customer benefit redemptions.
• Schedule client calls, take meeting notes, and distribute post‑call summaries to sponsors and partners.
• Monitor partner and artist social media posts, ensuring contract fulfillment and maximizing visibility.
• Create sponsor and partner recap presentations.
• Support event logistics: backyard programming check‑in, set‑up, giveaway distribution, and artist meet‑and‑greet coordination for sponsors and VIPs.
• Capture event photos, organize them in shared Box folders, and collect real‑time attendee feedback.
• Maintain and update the Hudson Yards event calendar and reorganize Box folders for efficient access.
• Collaborate with marketing interns and corporate communications to produce a quarterly intern newsletter.

Requirements

The position offers an hourly rate of $25‑$30 and is open to current undergraduate sophomores or juniors graduating between May 2027 and May 2028; candidates should have experience or interest in social media, sales, digital analytics, brand and event marketing, be self‑stated, possess strong quantitative, analytical, and communication skills, and be proficient with Excel, PowerPoint and Adobe. A resume must include expected graduation date and GPA; the role does not provide visa sponsorship.

• Undergraduate sophomore or junior expected to graduate May 2027‑2028; include graduation month/year and GPA on resume.
• Preferred experience with social media, sales, digital analytics, brand and event marketing.
• Proficient in Excel, PowerPoint, and Adobe; strong quantitative, analytical, and communication skills.
• Self‑starter able to navigate ambiguity and adapt in a dynamic environment; no visa sponsorship provided.

Benefits

Related, a privately‑owned real‑estate firm valued at over $70 billion, owns the 28‑acre Hudson Yards development and promotes a team‑oriented culture that encourages entrepreneurship and innovation. Its 10‑week internship program places students on critical projects, provides real‑estate education through speaker series and networking events, and offers professional development, volunteering, portfolio tours and intern‑led activities to foster collaboration.

Training + Development

Interview process

Visa Sponsorship

Security clearance