Director of Social Media

Description

• Drive a culture of learning by sharing performance insights and best practices across the organization.
• Collaborate with internal stakeholders (e.g., content, design, community management), external partners and FCAS teams to drive unified, effective campaigns.
• Represent digital media and analytics in senior-level strategy sessions and planning meetings.
• Lead the paid and organic social media strategy across platforms, ensuring alignment with organizational goals and audience insights.
• Identify opportunities for testing, real-time optimization, and innovation in media placements and formats.
• Manage and execute paid media buys in-house, optimizing performance and budget efficiency.
• Stay ahead of platform updates, digital trends, and emerging technologies relevant to social media and digital engagement and recommend necessary changes to media strategy and execution.
• Lead a growing social media team through active supervision, coaching and resource management to support and ensure all departmental goals are achieved.
• Develop and maintain robust measurement frameworks, KPIs, and dashboards to evaluate the success of campaigns across digital channels.
• Contribute to the broader vision of marketing transformation by identifying and implementing best practices in measurement and ROI analysis.
• Responsible for the maintenance, creation and control of all personally identifiable information or any other information protected by any Confidentiality or Privacy Standards or Company Policies that you have access or knowledge of, including but not limited to any state or federal regulations including HIPAA
• Translate complex data into clear, actionable insights that inform strategy and creative direction.
• Lead the transition of key media and analytics functions from agency to in-house, ensuring knowledge transfer and continuity.
• Provide thought leadership and innovation to elevate FCAS’s approach to digital engagement.

Requirements

• Advanced proficiency in marketing analytics platforms, media planning tools, and CRM/integrated marketing systems.
• Must be able to adhere to process protocol and must be able to apply established protocols in a timely manner.
• Experience managing or collaborating with creative, content, and community management teams.
• Deep understanding media planning and buying across digital platforms
• Must be able to make timely decisions in the context of the workflow
• Proven experience managing paid social media campaigns (e.g., Meta, TikTok, YouTube, LinkedIn) and analytics tools
• Strong project management, organizational, and leadership skills.
• 8-10 years of experience in digital media strategy, execution, and analytics (agency or in-house)
• Strong quantitative and storytelling skills—able to extract insights and communicate them effectively to non-technical stakeholders.
• Must have attention to detail and focused concentration
• Strong interpersonal and communication skills
• Bachelor’s degree in marketing, communications, advertising, journalism, public relations, or related discipline
• Must possess strong organizational skills, ability to multi-task and responsiveness.
• Must be able to learn new tasks and complete tasks independently.

Benefits

• Fast-paced office environment

Training + Development

Interview process

Visa Sponsorship

Security clearance