Lifestyle Communities
Lifestyle Communities creates modern, community-focused residential developments for over 55s.
Create and manage social media content and strategy for multiple hospitality and real‑estate brands.
16 days ago
Junior (1-3 years), Intermediate (4-7 years), Expert & Leadership (13+ years), Experienced (8-12 years)
Full Time
Nashville, TN
Office Full-Time
Company Size
200 Employees
Service Specialisms
Property Development
Design
Construction Services
Project Management
Consulting
Engineering
Sector Specialisms
Multifamily Real Estate
Site Selection
Architecture and Design
Development
Property Management
Amenity Management
Lifestyle Programming
Fitness and Wellness Programs
Role
Description
content creation
kpi tracking
content calendar
performance reporting
partner coordination
social storytelling
- Create high-quality photos, video, Reels, and TikTok content that aligns with each brand’s tone, personality, and target audience.
- Build brand awareness and local community presence through social storytelling.
- Coordinate with our external partners to enhance social ads.
- Test new content formats, posting times, and creative approaches based on data.
- Encourage and curate user-generated content.
- Track KPIs such as engagement, reach, growth, impressions, click-throughs, and conversion metrics with the support of our Marketing team.
- Work with marketing leadership to support campaigns such as grand openings, seasonal activations, leasing pushes, and menu launches.
- Produce on-site content at our apartment communities, coffee shop, and restaurant, including resident events, product features, behind-the-scenes moments, staff highlights, property amenities, and lifestyle storytelling.
- Collaborate with on-site leasing teams, baristas, restaurant staff, and leadership to feature events, promotions, specials, and resident/guest experiences.
- Develop and execute monthly social media content calendars for all brands.
- Prepare reports with insights and recommendations to optimize performance.
- Create high-quality photos, videos, Reels, and TikTok content that aligns with each brand’s tone, personality, and target audience.
Requirements
photography
videography
adobe suite
capcut
social media
2-4 yrs
- Organized, self-driven, and able to manage multiple brands simultaneously.
- Ability to work on-site frequently to capture real-time content.
- Strong photography and videography skills; proficiency in editing tools (CapCut, Adobe Suite, Canva, etc.).
- 2 - 4+ years of experience in social media marketing, content creation, or digital storytelling.
- Deep understanding of social trends, platform algorithms, and content best practices.
- Strong writing and communication skills with a focus on brand voice.
- Experience working with hospitality, food & beverage, or multifamily real estate brands is preferred.
Benefits
Information not given or found
Training + Development
Information not given or found
Interview process
Information not given or found
Visa Sponsorship
Information not given or found
Security clearance
Information not given or found
Company
Overview
2003
Year Founded
The company was established in 2003 to focus on creating specialized communities for over-55s.
- A trailblazer in creating communities that prioritize comfort, accessibility, and modern living for over-55s.
- Focus on vibrant, affordable, and sustainable living environments, often incorporating green spaces and recreational facilities.
- A leader in creating purpose-built communities tailored for older Australians with a strong portfolio of developments across Australia.
- Typical projects include low-maintenance, high-quality homes with a range of amenities, designed to foster social interaction and active lifestyles.
- Specializes in residential developments, blending innovation with practicality to cater to the evolving needs of the over-55 demographic.
- A standout feature is its focus on community-building, with properties often featuring shared spaces such as pools, gyms, and community halls.
- Has grown significantly, establishing a solid presence in the Australian market with a reputation for high-quality, well-designed living spaces.
Culture + Values
- We put people at the heart of everything we do
- We believe in creating a sense of belonging
- We are committed to delivering a superior experience
- We foster collaboration and team spirit
- We embrace diversity of thought, backgrounds and experiences
- We promote innovation and agility
- We are customer-centric and results-driven
Environment + Sustainability
2030
Net Zero Target
Commitment to achieving net zero carbon emissions by 2030.
- Prioritize sustainable and energy-efficient building designs
- Use of renewable energy sources across properties
- Incorporate green spaces and sustainable landscaping practices
- Adopt water-saving technologies and waste reduction initiatives
- Promote eco-friendly lifestyle options for residents
Inclusion & Diversity
- Focused on increasing female representation in leadership roles
- Gender diversity in senior management positions
- Dedicated initiatives to support women in the workforce
- Regular monitoring of diversity metrics to ensure inclusion goals are met