Director Marketing, Retail Marketing

Description

• Develop and execute long-term retail marketing strategies that align with each brand’s growth objectives and retail channel priorities.
• Manage retail associate training programs and in-store engagement tools to increase conversion with homeowners and contractors.
• Monitor and analyze competitive activity, consumer insights, and category trends to identify opportunities for innovation and differentiation.
• Translate business strategies into actionable growth plans and programs that drive sales volume, brand preference, and market share.
• Drive a performance-driven culture focused on data, measurement, and ROI.
• Manage annual and monthly retail marketing budgets, ensuring efficient investment across channels.
• Lead and develop a high-performing retail marketing team across both brands.
• Build strong partnerships with key retail accounts, including The Home Depot and Lowe’s, to drive joint business planning and annual marketing programs.
• Partner closely with Sales, Product, Brand, and Digital teams to ensure a unified go-to-market approach.
• Lead line review strategy and execution, ensuring both brands achieve maximum presence and sell-through performance.
• Ensure excellence in retail marketing execution — from planograms and displays to digital retail content and media placements.
• Direct the development of promotional and merchandising plans that elevate brand visibility and engagement at retail.
• Lead omni-channel marketing strategies that integrate e-commerce, in-store merchandising, special order, and stocking programs.
• Support the sales team in negotiations, business reviews, and new product launches.

Requirements

• Hands-on problem solver who balances strategy with execution.
• Strong interpersonal and communication skills with executive presence.
• Demonstrated ability to lead teams across multiple brands or business units.
• Highly collaborative with a track record of building strong internal and external partnerships.
• Proven success in managing large retail partnerships (Home Depot, Lowe’s, or equivalent).
• Bachelor’s degree in Marketing, Business Administration, or related field required (Master’s preferred).
• High proficiency in Microsoft Office Suite; experience with retail analytics tools is a plus.
• 15+ years of experience in consumer or building materials marketing, with 7+ years in retail channel leadership roles.
• Excellent strategic planning, analytical, and communication skills.
• Strong omni-channel marketing experience, including digital retail, merchandising, and in-store activation.

Benefits

• Life insurance
• 11 paid holidays per year
• Wellness Program, Employee Assistance Program, Parental Leave
• Paid vacation
• Employee Stock Purchase Plan
• (Paid sick leave)
• Comprehensive low-cost co-pay Health Insurance; medical, dental, prescription, and vision insurance benefits for every 30+ hour full-time employee. Insurance starts on day one!
• 401(k) Retirement plan that will match 100% of employees saved dollars up to the first 6% of your salary
• Short-term and long-term disability insurance

Training + Development

Interview process

Visa Sponsorship

Security clearance