Paid Search Lead at Copeland in St Louis, MO | Kablio

Role

Description

keyword strategy

audience targeting

campaign optimization

budget management

performance reporting

partner management

Stay on top of industry trends and assist in the identification of additional in-channel initiatives for advertising purposes
Own and execute on all aspects of the ad process including building, monitoring, and optimizing bid and keyword strategies, audience targeting, ad copy, landing page messaging, and content strategy
Collaborate with marketing managers, campaign leads, paid media team, SEO and web team, and the project management team to develop strategy and execute paid search campaigns across the Google and Microsoft Ads ecosystems (primarily Search, some YouTube and Display)
Work closely with sales and product teams to understand customer audience and their journey
Work closely with project managers and analytics team to identify KPIS and then assess and report on campaign effectiveness by product, medium, source, offer type, and target audience; adjust and optimize campaigns in-flight based on performance
Manage campaign budgets and optimizing spend according to approved marketing plan
Make campaign and landing page recommendations based on performance analysis to ensure digital initiatives are performing optimally
Maintain relationships with and hold accountable external advertising partners and agencies
Cultivate a data-driven mentality with an emphasis on analytics, insights, and recommendations

Requirements

google ads

microsoft ads

salesforce

analytics

international

bachelor’s

3+ years of hands-on media buying experience in advertising platforms (Google Ads & Microsoft Ads)
Strong ability to develop a plan, collaborate, and communicate clearly and cross-functionally to get results and influence decisions
Strong familiarity with the sales funnel and ad tactics used at each level
Experience executing international campaigns outside of the United States
Legal authorization to work in the United States. Sponsorship will not be provided for this position.
Ability to implement conversion tracking, interpret marketing analytics, report on success metrics, and suggest optimizations
Experience with additional paid media channels (paid social, influencers, display/programmatic, trade media, retail, etc.).
Familiarity with Salesforce CRM and/or Salesforce Marketing Cloud
Bachelor’s degree in marketing or business management

Benefits

Information not given or found

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

sponsorship will not be provided; candidates must be legally authorized to work in the united states.

Security clearance

Information not given or found

Company

Overview

90 Years

Experience in Refrigeration

The company has a deep history in refrigeration and HVAC systems, contributing significantly to the industry's evolution over decades.

They are a trusted name in providing advanced solutions for both residential and commercial sectors.
Their products range from energy-efficient compressors to cutting-edge refrigeration technology.
Copeland has been a key player in the global push for sustainability, offering energy-saving solutions.
The company frequently partners with global brands, delivering impactful projects in industrial and commercial sectors.
They are known for creating custom solutions tailored to the unique needs of each project.
A standout achievement includes their work in the energy and utilities sectors, delivering high-efficiency cooling and heating solutions.
Copeland’s legacy is built on innovation, quality, and a commitment to improving refrigeration technology.

Culture + Values

Customer Focused: Dedicated to understanding and exceeding customer expectations.
Innovation: Continuously pushing the boundaries of technology to provide exceptional solutions.
Integrity: Doing the right thing, even when no one is watching.
Excellence: Striving for the highest standards in everything they do.
Teamwork: Collaborating and respecting one another to achieve common goals.

Environment + Sustainability

Net Zero by 2050

Carbon Emissions Target

A commitment to achieving net zero greenhouse gas emissions by the year 2050.

Focus on energy efficiency, resource conservation, and waste reduction in manufacturing processes.
Partnerships with customers and suppliers to drive sustainable solutions.
Development of energy-efficient products that meet the needs of industries and customers while reducing environmental impact.
Ongoing investment in renewable energy sources and sustainable materials.

Inclusion & Diversity

24%

Women in Leadership

Reflecting the company's commitment to gender diversity in its leadership ranks.

Strong focus on creating an inclusive work environment where diverse talents and perspectives are valued.
Implementation of training programs to foster inclusivity and cultural awareness.
Focus on recruitment and career development programs for underrepresented groups.

Articles

About Copeland

Careers at Copeland

Role

Description

keyword strategy

audience targeting

campaign optimization

budget management

performance reporting

partner management

Stay on top of industry trends and assist in the identification of additional in-channel initiatives for advertising purposes
Own and execute on all aspects of the ad process including building, monitoring, and optimizing bid and keyword strategies, audience targeting, ad copy, landing page messaging, and content strategy
Collaborate with marketing managers, campaign leads, paid media team, SEO and web team, and the project management team to develop strategy and execute paid search campaigns across the Google and Microsoft Ads ecosystems (primarily Search, some YouTube and Display)
Work closely with sales and product teams to understand customer audience and their journey
Work closely with project managers and analytics team to identify KPIS and then assess and report on campaign effectiveness by product, medium, source, offer type, and target audience; adjust and optimize campaigns in-flight based on performance
Manage campaign budgets and optimizing spend according to approved marketing plan
Make campaign and landing page recommendations based on performance analysis to ensure digital initiatives are performing optimally
Maintain relationships with and hold accountable external advertising partners and agencies
Cultivate a data-driven mentality with an emphasis on analytics, insights, and recommendations

Requirements

google ads

microsoft ads

salesforce

analytics

international

bachelor’s

3+ years of hands-on media buying experience in advertising platforms (Google Ads & Microsoft Ads)
Strong ability to develop a plan, collaborate, and communicate clearly and cross-functionally to get results and influence decisions
Strong familiarity with the sales funnel and ad tactics used at each level
Experience executing international campaigns outside of the United States
Legal authorization to work in the United States. Sponsorship will not be provided for this position.
Ability to implement conversion tracking, interpret marketing analytics, report on success metrics, and suggest optimizations
Experience with additional paid media channels (paid social, influencers, display/programmatic, trade media, retail, etc.).
Familiarity with Salesforce CRM and/or Salesforce Marketing Cloud
Bachelor’s degree in marketing or business management

Benefits

Information not given or found

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

sponsorship will not be provided; candidates must be legally authorized to work in the united states.

Security clearance

Information not given or found

Company

Overview

90 Years

Experience in Refrigeration

The company has a deep history in refrigeration and HVAC systems, contributing significantly to the industry's evolution over decades.

They are a trusted name in providing advanced solutions for both residential and commercial sectors.
Their products range from energy-efficient compressors to cutting-edge refrigeration technology.
Copeland has been a key player in the global push for sustainability, offering energy-saving solutions.
The company frequently partners with global brands, delivering impactful projects in industrial and commercial sectors.
They are known for creating custom solutions tailored to the unique needs of each project.
A standout achievement includes their work in the energy and utilities sectors, delivering high-efficiency cooling and heating solutions.
Copeland’s legacy is built on innovation, quality, and a commitment to improving refrigeration technology.

Culture + Values

Customer Focused: Dedicated to understanding and exceeding customer expectations.
Innovation: Continuously pushing the boundaries of technology to provide exceptional solutions.
Integrity: Doing the right thing, even when no one is watching.
Excellence: Striving for the highest standards in everything they do.
Teamwork: Collaborating and respecting one another to achieve common goals.

Environment + Sustainability

Net Zero by 2050

Carbon Emissions Target

A commitment to achieving net zero greenhouse gas emissions by the year 2050.

Focus on energy efficiency, resource conservation, and waste reduction in manufacturing processes.
Partnerships with customers and suppliers to drive sustainable solutions.
Development of energy-efficient products that meet the needs of industries and customers while reducing environmental impact.
Ongoing investment in renewable energy sources and sustainable materials.

Inclusion & Diversity

24%

Women in Leadership

Reflecting the company's commitment to gender diversity in its leadership ranks.

Strong focus on creating an inclusive work environment where diverse talents and perspectives are valued.
Implementation of training programs to foster inclusivity and cultural awareness.
Focus on recruitment and career development programs for underrepresented groups.

Articles

About Copeland

Careers at Copeland