Marketing Coordinator

Description

• Interface with and tactical management of external vendors as required: graphic design, PR agencies, photographers, videographers, designers, printers and other external resources
• Responsible for market-specific input to digital marketing, operations and cross-departmental data and content requests for support
• Executes scheduled and ad-hoc assessments of customer-centric content to identify inaccuracies and follows up with cross-functional teams to implement revisions
• Sets up and maintains processes to increase efficient use of team time and resources
• Supports local level sales requests in the United States to support brand presence and sales team effectiveness
• Supports market-specific Sustaining Engineering programs and coordinates updates to marketing collateral
• Collaborates with the broader marketing team to support efforts to streamline customer experience systems and processes
• Ensure timely flow of projects and that all corporate graphic standards and guidelines are met.
• Responsible for ensuring strong brand presence and consistency throughout the customer journey lifecycle.
• Liaison with markets/digital/operations marketing teams to best support stakeholders
• Interface with local and global sales teams, product management and engineering teams and corporate and regional marketing departments as needed to maintain and execute marketing communications for the industrial markets.
• Drive strong interdepartmental coordination and communication. Work with other cross-functional team members (Product Management, Sales, Engineering, Customer Care, HR, etc.) as needed to advance product and market initiatives throughout the global organization.
• Drives processes for product life cycle management
• Organizes and ensures market-specific reports and maintenance initiatives are up to date to support informed decisions in the market
• Leads efforts to keep market-specific content, product data, and digital or in-person customer experience touchpoints up to date
• Act as marketing subject matter expert for the industrial markets to maintain integrity of content & product data and ensure a positive customer experience across all touchpoints
• Manages market-specific promotional and literature physical inventories

Requirements

• Must have computer skills and knowledge of relevant software including MS Office, FileMaker and current Internet and social media technologies. Familiarity with Google AdWords and SEO tactics preferred. Adobe Photoshop skills desired but not required.
• Ability to work independently when required as well as across regions/time zones as part of global team.
• Experience in marketing, public relations or advertising required. One to three years’ experience strongly preferred.
• College degree in marketing, communications, journalism, public relations or English desired.
• Positive, problem-solving attitude and ability to understand and promote industrial technology.
• Ability to translate technical data into easy-to-understand sales language.
• Strong writing, editing and proofreading skills required.
• Ability to meet deadlines, budgets and objectives and work as a team with other Marketing and cross department professionals.
• Ability to travel as needed. Average 25% travel.
• Ability to communicate and interact with outside vendors, customers and sales force.
• Strong organizational, project management and scheduling skills are required.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance