Marketing Automation Specialist (HubSpot) – PSI Real Estate | Dubai

Description

You will also ensure accurate tracking, seamless system integration, database integrity, and continuous optimization of digital campaigns.

As a Marketing Automation Specialist, you will design, implement, and optimize automated marketing workflows using HubSpot. You will work closely with marketing, sales, and CRM teams to improve lead generation, nurturing, and conversion through data-driven automation.

• Troubleshoot automation issues and recommend improvements.
• Build and optimize HubSpot workflows: nurturing, scoring, segmentation.
• Lead management performance (nurturing, scoring, segmentation).
• Create and manage email campaigns, landing pages, and forms.
• Align with sales teams to enhance lead qualification and handover accuracy.
• Analyze campaign performance and deliver actionable insights and dashboards.
• Support overall marketing operations and workflow efficiency.
• Integrate HubSpot with CRM and other platforms to ensure smooth data flow.
• Collaborate with content, design, and digital teams to improve campaign impact.
• Train internal teams on HubSpot usage and workflow best practices.
• Database quality (cleanliness, GDPR compliance, list health).
• Ensure all campaigns adhere to marketing standards and regulatory rules.
• Maintain database hygiene (cleaning, deduplication, compliance).
• Stay updated on HubSpot features, trends, and automation best practices.

Requirements

• Reporting accuracy and actionable insights.
• Solid understanding of SEO, email marketing, and digital trends.
• Experience collaborating with cross-functional marketing teams.
• Hands-on expertise with HubSpot Marketing Hub (workflows, scoring, reporting).
• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3–5 years in marketing automation, digital marketing, or CRM management.
• Strong background in inbound marketing and lead nurturing strategies.
• Excellent communication and collaboration abilities.
• Adaptability to emerging marketing and automation technologies.
• In-depth knowledge of marketing automation and lifecycle marketing.
• Demonstrated ability to analyze performance and enhance ROI.
• Strong problem-solving and optimization mind-set.
• CRM & data management proficiency.
• Proven experience integrating automation tools with CRM platforms.
• HubSpot certifications are a plus.
• Data-driven analytical mindset with strong reporting skills.
• Automation workflow efficiency and accuracy.

Benefits

• 🏙️ Exposure to some of the region’s biggest real estate developments
• 💼 A dynamic, modern, tech-driven environment
• 🌟 Opportunities to work with advanced AI and automation tools
• 🤝 A collaborative culture with career advancement

Training + Development

Interview process

Visa Sponsorship

Security clearance