Build and nurture strong relationships with internal stakeholders, agencies, and media partners to amplify brand reach and influence.
Act as both strategist and practitioner: originate ideas, research market trends, understand audience insights, craft compelling messaging, and guide storytelling.
Manage relationships with agency partners across creative, media, and PR to deliver impactful campaigns.
Explore and implement AI-driven strategies to enhance brand initiatives and competitive intelligence.
Ensure that event strategies and execution align with brand standards, while empowering the events team to manage day-to-day operations effectively.
Lead the development of creative and messaging direction, ensuring all assets reflect brand standards and resonate with target audiences.
Collaborate with business marketing teams to align brand initiatives with business goals and communications strategies.
Evolve the organization’s brand strategy in alignment with business priorities, ensuring a strong market presence and competitive positioning.
Support the integration of events within broader brand and marketing strategies, enhancing overall brand impact.
Provide strategic oversight to the events team, ensuring alignment with brand positioning and business objectives.
Serve as a trusted advisor to the SVP, Marketing, and other executives on brand and communications strategies.
Oversee media planning and execution to maximize ROI, integrating innovative digital marketing strategies.
Drive high-visibility brand initiatives, including thought leadership and brand evolution campaigns.
Establish and govern brand standards and messaging frameworks for consistent application across all channels.
Requirements
8-12 years
data-driven
agency mgmt
mba
digital marketing
leadership
8 – 12 years of progressive experience in marketing with a strong focus on brand strategy, positioning, and storytelling.
Data-driven and results-oriented, with the ability to measure and optimize brand impact and engagement.
Background in vendor negotiations, agency management, and budget oversight.
Bachelor’s degree in marketing, communications, or a related field; MBA is a plus.
Experience leading high-profile brand initiatives and campaigns.
Familiarity with digital marketing and AI exploration for brand enhancement.
Proven track record of executing brand initiatives and media strategies that deliver measurable business results.
Strong leadership skills with experience managing direct reports and collaborating across departments.
Expertise in managing agencies, media budgets, and high-impact marketing programs.
Benefits
We provide a competitive compensation package composed of a group benefits plan, GRSP matching, and a discretionary bonus program. In addition, Avenue Living also offers an Employee Referral Program that rewards active employees for successful referrals.
An employee centric culture with paid time off for employer supported volunteerism, maternity leave top-up, a generous awards and recognition program, discounted monthly rent in Avenue Living properties, and employee savings program through industry partnerships.
We are committed to a strong, safe work environment.
With the support to do things differently, grow personally and professionally, and bring your whole self to work, there's no limit to the impact you can make.
Training + Development
Information not given or found
Interview process
Information not given or found
Visa Sponsorship
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Security clearance
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Company
Overview
Founded with the vision of building long-term wealth through real estate investments.
Specializes in the acquisition, management, and development of residential and commercial properties.
Focused on properties that provide stable income and significant appreciation potential.
Expert in managing diverse real estate assets, from multi-family buildings to commercial spaces.
Dedicated to enhancing value through proactive property management and strategic improvements.
Has a strong track record of growth, expanding its portfolio across multiple provinces in Canada.
Known for creating communities where residents and businesses thrive, not just spaces.
Maintains a long-term investment strategy to ensure steady returns for its stakeholders.
Culture + Values
Respectful and inclusive team culture
Accountability and delivering results
Commitment to long-term relationships
Continuous innovation and growth
Integrity in all business interactions
Collaboration and teamwork
Environment + Sustainability
2050
Net-Zero Target
Aim to achieve net-zero carbon emissions by the year 2050, aligning with global climate goals.
Sustainable investment approach and asset management
Energy-efficient building upgrades
Focus on reducing waste and water consumption
Implementation of green building certifications
Adoption of renewable energy solutions in operations
Inclusion & Diversity
Ensuring gender balance across all levels
Encouraging the recruitment of diverse talent
Offering focused leadership development programs for women
Implementing dedicated mentorship and sponsorship initiatives
Actively participating in industry diversity initiatives