Director, Brand

Description

• Build and nurture strong relationships with internal stakeholders, agencies, and media partners to amplify brand reach and influence.
• Act as both strategist and practitioner: originate ideas, research market trends, understand audience insights, craft compelling messaging, and guide storytelling.
• Manage relationships with agency partners across creative, media, and PR to deliver impactful campaigns.
• Explore and implement AI-driven strategies to enhance brand initiatives and competitive intelligence.
• Ensure that event strategies and execution align with brand standards, while empowering the events team to manage day-to-day operations effectively.
• Lead the development of creative and messaging direction, ensuring all assets reflect brand standards and resonate with target audiences.
• Collaborate with business marketing teams to align brand initiatives with business goals and communications strategies.
• Evolve the organization’s brand strategy in alignment with business priorities, ensuring a strong market presence and competitive positioning.
• Support the integration of events within broader brand and marketing strategies, enhancing overall brand impact.
• Provide strategic oversight to the events team, ensuring alignment with brand positioning and business objectives.
• Serve as a trusted advisor to the SVP, Marketing, and other executives on brand and communications strategies.
• Oversee media planning and execution to maximize ROI, integrating innovative digital marketing strategies.
• Drive high-visibility brand initiatives, including thought leadership and brand evolution campaigns.
• Establish and govern brand standards and messaging frameworks for consistent application across all channels.

Requirements

• 8 – 12 years of progressive experience in marketing with a strong focus on brand strategy, positioning, and storytelling.
• Data-driven and results-oriented, with the ability to measure and optimize brand impact and engagement.
• Background in vendor negotiations, agency management, and budget oversight.
• Bachelor’s degree in marketing, communications, or a related field; MBA is a plus.
• Experience leading high-profile brand initiatives and campaigns.
• Familiarity with digital marketing and AI exploration for brand enhancement.
• Proven track record of executing brand initiatives and media strategies that deliver measurable business results.
• Strong leadership skills with experience managing direct reports and collaborating across departments.
• Expertise in managing agencies, media budgets, and high-impact marketing programs.

Benefits

• We provide a competitive compensation package composed of a group benefits plan, GRSP matching, and a discretionary bonus program. In addition, Avenue Living also offers an Employee Referral Program that rewards active employees for successful referrals.
• An employee centric culture with paid time off for employer supported volunteerism, maternity leave top-up, a generous awards and recognition program, discounted monthly rent in Avenue Living properties, and employee savings program through industry partnerships.
• We are committed to a strong, safe work environment.
• With the support to do things differently, grow personally and professionally, and bring your whole self to work, there's no limit to the impact you can make.

Training + Development

Interview process

Visa Sponsorship

Security clearance