Lead, Marketing Performance
Preferred Apartment Communities
Lead data-driven marketing for multifamily portfolio, overseeing analytics, SEM/PPC, budgets
2 days ago ago
$90,000 - $115,000
Intermediate (4-7 years), Expert & Leadership (13+ years), Experienced (8-12 years)
Full Time
Atlanta, GA
Hybrid
Company Size
- Employees
Service Specialisms
Property Management
Real Estate Investment
Multifamily Housing Operations
Sustainability Services
Environmental, Social & Governance (ESG) Reporting
Sector Specialisms
Multifamily Housing
Retail
Real Estate Financing
Grocery Anchored Shopping Centers
Class A Multifamily Properties
Role
What you would be doing
data analytics
paid search
sem campaigns
performance metrics
budget monitoring
reporting
- Partner with asset management and property management teams to align marketing strategies with portfolio goals.
- Share best practices and support the education and development of junior marketing team members.
- Maintain and analyze key property performance metrics, including traffic sources, conversion rates, cost per lead and ROI.
- Utilize BI tools, Google Analytics, and other platforms to deliver actionable insights to leadership and property teams.
- Monitor and report on paid search and display advertising results, making recommendations for improvement.
- Collaborate with asset management and property management teams to align marketing activities with portfolio goals.
- Serve as the primary marketing point of contact for asset and property management teams, coordinating resources and resolving issues.
- Foster collaborative relationships to support leasing, retention, and reputation management initiatives.
- Produce monthly, quarterly, and ad hoc reports on portfolio marketing performance, trends, and opportunities.
- Execute and optimize SEM/PPC campaigns to drive qualified leads and leasing performance for assigned properties.
- Participate in team meetings and contribute to strategy discussions as needed.
- Respond to urgent matters and new challenges with agility and a collaborative approach.
- Identify process gaps and support the implementation of solutions to improve efficiency and outcomes.
- Monitor budget performance and support the identification of optimization opportunities.
- Assist with annual budgeting and reforecasting for marketing spend.
- Support the management of ILS relationships to maximize property visibility and lead generation.
What you bring
portfolio analytics
bi tools
google analytics
sem/ppc
bachelor’s
project management
- 5+ years of experience in real estate or multifamily marketing, with a focus on portfolio analytics and marketing spend optimization.
- Proficiency in BI tools, Google Analytics, Google Ads, and Excel.
- Strong communication, analytical, and problem-solving skills.
- Hands-on experience with SEM/PPC, ILS management, and portfolio analytics.
- Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA or equivalent experience a plus)
- Ability to manage multiple projects in a fast-paced, dynamic environment.
- Some travel required to the properties at least once a month plus key company conferences and industry events
- 401(k) matching
- Parental leave
- Company Paid Life insurance
- Tuition reimbursement
- Generous Paid time off
- Referral program
- Generous Medical, Dental and Vision - No & Low Cost options
- Bonus Programs
Information not given or found
Interview process
Information not given or found
Visa SponsorshipInformation not given or found
Security clearanceInformation not given or found
Company
Overview
2008 Founded
Year Established
The company was established in 2008 as a foundational step in its journey to become a key player in real estate investment.
- Primarily invests in and manages high-quality multifamily communities and commercial properties across the U.S.
- Successfully built a diverse portfolio focused on long-term value and attractive returns for investors.
- Portfolio spans multifamily apartments, shopping centers, and office buildings in key U.S. markets.
- Business model revolves around acquiring, owning, and managing real estate with an emphasis on growth and sustainability.
- Known for its hands-on approach to property management and high operational standards.
- Deep expertise in the residential sector has positioned it as a key player in multifamily housing across major metropolitan areas.
- Expanded its reach, securing numerous high-profile investments in both residential and commercial markets.
- Integrity and Transparency
- Respect and Teamwork
- Excellence in Service
- Passion for Performance
- Commitment to Innovation
2050
Net-Zero Target
They aim to achieve net-zero carbon emissions by this year, demonstrating a long-term commitment to sustainability.
- Focus on energy-efficient building operations, water conservation, and waste reduction.
- The company invests in sustainability initiatives that reduce environmental impact while improving property performance.
- Ongoing efforts to incorporate renewable energy solutions into new and existing properties.
- Development of green-certified buildings to enhance environmental sustainability.
Growing female executives
Percentage of female executives in leadership roles
Reflects the company's commitment to gender diversity and equal representation in leadership positions.
- The company is dedicated to fostering a diverse and inclusive workplace where everyone is respected and valued.
- Ongoing initiatives to ensure equal opportunities for employees across all demographics.
- Regular employee training on inclusivity and awareness.
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