Channel Digital Manager

As the Channel Digital Manager, you will be responsible for developing and executing marketing initiatives into our UK & Ireland distribution channel for the Paslode brand growth, customer engagement and sales performance. These initiatives will be driven primarily in the digital space. This role is critical in driving revenue growth, increasing Paslode brand presence, and delivering on ITW’s growth strategy.

You will be responsible for driving our channel strategy, working closely alongside our Commercial and Customer team. Ensuring our brand, Paslode is always best represented in the eyes of our customers.

• Identify opportunities & develop strategic action plans which deliver high quality reach ROI
• Support of trade days and customer events
• Analyse impact and return of the actions. Maintain metrics for tracking/reporting marketing activities to ensure effectiveness and ROI.
• Promote the value proposition and placing the brand in key strategic areas. Promotion of the product ranges dedicated to the segment: launch plan, creation of local tools, update of local digital contents, advertising, press, regular and specific promotion
• Analyse the channel digital space, including brand website pages and implement solutions to improve by working closely with the Brand & Comms team. Have an understanding digital assets and requirements to implement channel’s needs.
• Support the development of a menu-driven channel marketing strategy with our commercial team, align with the marketing plan according to the Paslode brand strategy.
• Managing investment and budgets with key partners and commercial team
• Negotiate and plan channel media packages to ensure brand growth, while keeping track of channel and promotional calendars
• Achieve sales growth targets with key channel partners
• Build and maintain strong relationships with channel partners, enhancing brand visibility and loyalty as well as identify growth opportunities to optimize partner engagement and performance
• Develop and implement targeted trade marketing initiatives to support product launches, seasonal campaigns and national promotions
• Support competitor activity with relevant information from the Channel to Marketing and monitor market trends

Proficient in Microsoft Office applications, including Word, Excel, Outlook, and PowerPoint.

The ideal candidate will have proven experience in channel marketing within current or previous positions and must hold a bachelor’s degree in Business, Marketing or similar. We are looking for someone that can demostrate a strong understanding of traffic versus conversion and the ability to strategically leverage both to drive measurable results. This role requires the successfully leading negotiations on behalf of the business and indepth knowledge of the customer funnel, including distinguishing between inside and outside audiences to deploy the right tactics at each stage. Additionally, the ideal candidate will have strong analytical skills, with the ability to interpret digital data sets—such as views, clicks, and purchases—to make informed, data-driven decisions and strategically prioritize future initiatives. Expertise in optimizing content placement and messaging to maximize ROI across multiple channels is also essential.

Highly motivated with a results-oriented mindset and excellent verbal and written communication skills.

In this role, you will report to the Brand & Communications Manager for the Wood Nailing Business Unit. This mid-level position is ideal for a strategic marketer with strong project management abilities, a commercial mindset, and a collaborative approach — someone who can effectively manage multiple partners and projects simultaneously.

In possession of a full, valid UK driving license.

Flexible and willing to travel across the UK as required.

Hybrid working: Home and Office - up to 3 visits to the Crawley office a month (Office Based)