Manager - Regional Product Marketing

Description

• Oversee the entire product life cycle in the region including product launches, growth, maturity and phase-out. Ensure that product portfolio remains relevant to the market’s evolving needs and completing landscape.
• Ensure that products meet the needs of the region: language, local compliance and feature adjustment.
• Select and deliver regional events to budget and LE standard.
• Collaborate with the sales team to align marketing activities with sales objectives and support lead generation and conversion efforts.
• Provide regular performance reports to management outlining the success of product launches, changes in G2M, marketing initiatives and portfolio adjustments. Use data-driven insights to recommend adjustments to strategies when necessary.
• Regional adaptations: collaborate with central product management and R&D teams to propose necessary adaptations to global products that will better fit the local market.
• Manage internal communications schedule and activity ensuring that regional organization is informed and aligned with company goals. (Townhalls, Newsletters, memos etc.)
• Responsible for Marketing communications budget and ensuring that spend remains within the budget limits
• Lead regional market research efforts to gather insights into customer needs, preferences and behaviors. Translate them into actionable product requirements to inform product development and marketing strategies.
• Conduct thorough market research to identify emerging trends, customer needs, and untapped opportunities in the region. Capture regional product requirements for the new product dev elopement.
• Drive programs increasing customer engagement: events, e-marketing, social media, PR. Track and report customer engagement metrics.
• Manage local Marketing Communications supplier relationships.
• Liaise with global marketing teams to share best practices, leverage global marketing assets, and contribute to global marketing initiatives.
• Serve as a voice of the region, providing input to central intelligence and product management teams based on local market demands, customer insights, and competitive activity.
• Use competitive insights to benchmark product performance and identify opportunities for differentiation in the market. Leverage USPs to position product more effectively against competition.
• Collect and analyze customer feedback to identify potential gaps in the product offering, regional G2M strategy, how we serve our customers, ensuring that sese insights are in future requirements.
• Portfolio Optimization: identify opportunities based on market demand and business goals.
• Responsible for regional Marketing budget management. Define clear marketing objectives, target metrics, and key performance indicators (KPIs) to measure the success of regional marketing initiatives. Collaborate with cross-functional teams to align marketing strategies with product development, sales, and overall business strategies.
• Set and track key performance indicators (KPI’s) to measure the success of product marketing strategies, including share growth, sales performance, customer acquisition and product adoption rates.
• Identify and evaluate potential target segments, customer profiles, and market entry strategies for effective market penetration.
• Partner with regional sales teams to provide them with the necessary tools, product knowledge, and marketing assets. This includes tailored sales collateral, conduct product training and enabling teams with competitive information.
• Setting Marketing communications plan and its execution which reflects planned regional sales activity and central initiatives.
• Conduct in depth analysis of competitors products, marketing strategies, pricing, and overall presence in the region. Identify both direct and indirect competitors and monitor market trends and anticipate changes in policy.
• Provide insights for product positioning, value proposition development, customer journey mapping and other exercise.
• Monitor and analyze market dynamics, industry developments, and competitive activities to stay informed about the regional landscape.
• Support regional GM and Sales Director in collating comprehensive regional annual and midterm plans aligned with the company's objectives, incorporating market insights and growth opportunities.

Requirements

• Excellent verbal and written communication skills in English
• Collaborative mindset and ability to build relationships, influence cross-functional teams, and work in a multicultural environment.
• Demonstrated experience and success in regional portfolio management, customer requirement gathering, annual and midterm planning, competitive insight gathering.
• Bachelor's degree in Engineering, Marketing, Business Administration, or a related field (Master's degree preferred).
• Strong analytical and strategic thinking skills to identify market opportunities and formulate effective marketing strategies.
• Ability to analyze market research data and translate insights into actionable marketing plans.
• Goal-driven mindset with a focus on achieving measurable marketing objectives and delivering tangible business results.
• Proven experience in regional product marketing and strategy roles, preferably in a multinational or regional company.
• Strong project management skills to effectively plan, execute, and monitor multiple marketing initiatives simultaneously.
• Strong presentation and negotiation skills with the ability to communicate marketing strategies and results to stakeholders at all levels.
• Strong analytical skills to track, measure, and report on marketing performance metrics and make data-driven decisions.
• Attention to detail, ability to meet deadlines, and proven experience in managing marketing budgets effectively.
• In-depth knowledge of regional market trends, consumer behavior, and industry dynamics.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance