Director of Demand Gen & Marketing Ops
Document Crunch
Lead demand generation, ABM and marketing operations to drive pipeline and revenue.
7 days ago ago
Expert & Leadership (13+ years), Experienced (8-12 years)
Full Time
Alpharetta, GA
Office Full-Time
Company Size
50 Employees
Service Specialisms
Document Management
Contract Review
Risk Assessment
Compliance
Legal Tech
Automation
Sector Specialisms
Industrial
Energy
Infrastructure
Buildings
Residential
Commercial
Water Resources
Heavy Civil
Role
What you would be doing
abm strategy
hubspot management
salesforce integration
digital experience
campaign execution
revenue reporting
- Drive ABM Strategy: Lead platform management and execution of ABM programs (e.g., 6sense, Demandbase, Terminus) in partnership with Sales, aligning marketing influence and revenue impact.
- Optimize Marketing Operations: Manage HubSpot, Salesforce, and analytics tools to ensure data integrity, automation efficiency, and funnel visibility.
- Elevate the Digital Experience: Provide strategic oversight for the website and digital ecosystem to optimize UX, brand alignment, and conversion performance.
- Build and Empower a Team: Lead, mentor, and grow a high-performing team across demand gen, digital, ABM, web, SEO/SEM, paid media, and ops.
- Own Multi-Channel Campaigns: Oversee planning and execution of integrated campaigns across digital, paid, social, and email channels to generate and nurture leads.
- Champion Revenue Marketing: Define KPIs, attribution, and reporting frameworks to measure pipeline performance, conversion, and ROI.
- Manage Resources Wisely: Oversee budgets, vendors, and agency partnerships to ensure accountability, effectiveness, and ROI.
- Lead the Growth Engine: Develop and execute a demand generation and marketing operations strategy that drives awareness, qualified pipeline, and revenue.
- Collaborate for Growth: Partner with Sales, Product, and Customer Success to align GTM strategies and support cross-functional growth initiatives.
What you bring
hubspot
salesforce
abm platforms
project management
b2b saas
bachelor's
- Marketing Ops Mastery: Expertise with HubSpot, Salesforce, and analytics tools; skilled in data governance, automation, and reporting.
- Leadership & Team Development: Proven ability to lead, mentor, and inspire teams across digital, ABM, and ops disciplines.
- Project Management: Organized, adaptable, and capable of managing multiple priorities in a fast-paced environment.
- ABM Proficiency: Hands-on experience with ABM platforms (6sense, Demandbase, Terminus) and integrating account-based strategies into broader marketing plans.
- Analytical & Strategic Thinking: Strong data-driven approach with the ability to translate insights into performance improvements.
- Degree Requirement: Bachelor's degree in Marketing, Communications, Business or required field required.
- Industry Familiarity: Background in construction tech, AEC, or SaaS for the built environment is a plus.
- B2B SaaS Expertise: 8–12 years in B2B SaaS marketing, ideally in a growth-stage company, with deep experience in demand gen, ABM, and marketing operations.
- Cross-Functional Collaboration: Effective communicator and partner with Sales, RevOps, Product, and Customer Success.
- Revenue-Driven Mindset: Demonstrated success connecting marketing activity to pipeline growth, bookings, and revenue impact.
- Paid Parental Leave
- Flexible Time Off Policy
- Substantial internal growth opportunities and emphasis on personal & professional development
- World class medical, dental, and vision benefits
- Company paid Short Term Disability, Long Term Disability and Life Insurance
- Participation in the employee stock option program
- Getting in close to the ground floor of an incredibly high-growth business
- Ability to participate in our 401k
- Monthly technical allowance
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Interview process
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Company
Overview
Founded 2019
Year Established
The company was established in 2019 as an AI-powered contract review tool for construction teams.
$9M Series A
Funding Round
Raised $9 million in Series A funding in February 2024 to expand its platform capabilities.
$21.5M Series B
Funding Round
Secured $21.5 million in Series B funding, led by Titanium Ventures, in October 2024.
Thousands Nationwide
Project Deployments
Deployed across thousands of construction projects nationwide, ensuring document compliance from office to jobsite.
- Initially built to streamline pre-construction negotiations, it quickly expanded into field workflows with Chat, Playbooks and Checklists.
- Trusted by top contractors like Balfour Beatty, The Boldt Company, Haskell and PCL Construction.
- The platform uses proprietary machine-learning and frontier models from OpenAI and Anthropic to identify risk provisions and offer actionable guidance.
- Its integration with Procore and partnership with Nemetschek (Bluebeam) give it unique distribution reach in AEC workflows.
- It offers benchmarking services with AXA XL to compare contract terms across industry peers.
- They Are Lion‑Hearted
- They Are Fiercely Inspired
- They Are Growth‑Minded
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