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Big Ass Fans

Regional Account Manager - North

Company logo
Big Ass Fans
Manufactures high‑volume fans, coolers & lighting for industrial, commercial, agricultural & residential spaces.
Regional Account Manager for Big Ass Fans, responsible for driving revenue generation and managing Rep Partners in the North territory for the New Construction channel.
16d ago
Experienced (8-12 years), Expert & Leadership (13+ years)
Full Time
Detroit, MI
Field
Company Size
699 Employees
Service Specialisms
Factory‑certified installation
Project management
Preventive maintenance
Technical support
Design assistance
Continuing education
Sector Specialisms
Industrial
Commercial
Bars and Restaurants
State
Municipal
Event Centers
Hospitality
Retail
Role
What you would be doing
presentations
client relations
market analysis
rep partner management
growth strategy
field visits
  • Deliver presentations in formal lunch and learn style environments and/or in regular customer meetings.
  • Develop and maintain professional relationships with account stakeholders to establish long-term, profitable relationships.
  • Provide field analysis on industry trends, competitive activity, and general marketplace activity and make recommendations to drive category distribution and market share.
  • Develop an understanding for Rep Partners, metrics, and systems.
  • Proactively identify growth opportunities as well as drive increased specification and close rates.
  • Begin conducting in-person visits with as many Rep Partners as possible to establish rapport and build confidence.
  • Continue meeting with Rep Partners to deepen relationships.
  • Prepare and present regular business reviews and report on account goals, initiatives, and progress.
  • Develop timely and accurate forecasts in collaboration with operations and analytics; update to reflect distributor performance.
  • Complete your onboarding activities, including a 4-day FANdamentals training to learn about our brand and products.
  • Develop and implement strategies to drive profitability in the New Construction channel.
  • Practice commercial excellence by maintaining and growing their opportunity pipeline.
  • Begin learning and practicing company presentations with the goal of professional delivery and representing the brand effectively.
  • Provide support to Rep Partners through product training and marketing initiatives.
  • Increase travel with RAM peers to observe and participate in field activities.
  • Travel with a Regional Account Manager or the Distribution Director to observe market dynamics.
  • Obtain a baseline understanding of product offerings, quoting process and in-house systems.
  • Manage and serve as the primary point of contact for assigned Rep Partners.
What you bring
self-motivated
building plans
air movement
bachelor’s degree
communication skills
salesforce
  • Self-motivated and able to thrive in a results-driven environment
  • Familiarity reading buildling plans and equipment schedules is preferred
  • Travel required up to 50%
  • Ability to understand and effectively communicate to both technical and non-technical audiences the engineering principles of air movement and sustainable building design is crucial to this role's success
  • Bachelor’s degree in Business, Marketing, Engineering, or a related field
  • Excellent communication and presentation skills
  • Strong business acumen and familiarity with Sales Pipeline Management and Forecasting
  • Reside in OH, Detroit, MI or Milwaukee, WI
  • Proven experience growing Rep Partners, preferably with Air Distribution Equipment, in the HVAC industry, and driving New Construction specification and associated selling cycle
  • Salesforce CRM experience is preferred
  • Proven ability to manage multiple accounts at a time, while maintaining strict attention to detail
Benefits
  • Video Screen: Show us your cool skills! This will be a one-way video screen that goes through several questions for you to answer, leaving you a certain amount of time to respond. First time doing one of these? Be yourself! Some say it helps to settle your nerves by picturing the camera in its underwear.
  • Second Interview: This will be a second virtual interview with our VP of Channel Business. Depending on availability, this step may shift to an onsite interview.
  • Assessment: As a final step, you'll complete an online assessment to help us better understand your sales strengths and potential.
  • Hiring Manager Interview: This will be a virtual interview with the Director of Distribution Sales (you get to see their face and they will even talk back to you this time!) In this conversation, you’ll go through all of the in-depth details of the position, going over the day-to-day operations, and learn about the role’s KPIs.
Training + Development
Information not given or found
Interview process
  • video screen: one-way video screen with several questions to answer on video.
  • first conversation: phone conversation with a baf recruiter.
  • hiring manager interview: virtual interview with the director of distribution sales.
  • second interview: virtual interview with the vp of channel business.
  • assessment: online assessment to understand sales strengths and potential.
Visa Sponsorship
Information not given or found
Security clearance
  • criminal background check.
  • employment verification.
  • education verification.
Company
Overview
20 Ft Fans
Industrial Strength Fans
Manufactures fans capable of moving air in spaces that traditional HVAC systems cannot handle.
88,000 Ft² HQ
Lexington Campus
Home to a modern, purpose-built headquarters with integrated R&D laboratory.
2021 Acquired
Madison Industries
Bought by Madison Industries, maintaining private ownership and expanding global reach.
  • Evolved from a bold ad campaign and stuck.
  • Grew from industrial cattle-barn fans to award-winning residential designs like the Haiku, blending form and function.
  • Developed innovations like onboard computing (SenseME), energy-efficient airfoils, and LED fixtures under Big Ass Light.
  • Regularly takes on large-scale projects: aircraft hangars, factories, educational gyms, warehouses, and garden-center installations.
  • Specializes in large-format ceiling fans, portable coolers, directional fans, and commercial lighting systems.
  • Known for quirky branding (a donkey logo, name often censored in schools), balancing audacious marketing with engineering rigor.
  • Stands out for massive industrial fans that move air in spaces defying typical HVAC systems.
Culture + Values
Ranked #1
Fortune Workplaces Recognition
Recognized as the top workplace for millennials in Fortune's 2022 rankings, reflecting strong employee engagement and satisfaction.
10-Year Warranty
Gearbox and Motor Coverage
Ensures durability and peace of mind with a 10-year warranty on key mechanical components.
Lifetime Warranty
Hub and Blade Coverage
Offers lifelong protection for critical components like hubs and blades, emphasizing quality and reliability.
  • Undergoing ambitious digital transformation—investing in IoT and AI to optimize building environments
  • High‑volume, low‑speed airflow innovation at core—engineers focus on original and inventive design
  • R&D lab is LEED Gold‑certified, focusing on energy‑efficient fans and new materials
  • Maintains irreverent brand personality while scaling into global markets and new applications
Environment + Sustainability
203 MWh/year
Energy Savings
Demonstrated energy savings achieved at the Darwin International Airport.
75,000 lbs
Ocean Plastic Removal
Targeted ocean plastic removed by 2026 through the Haiku Coastal partnership with 4ocean.
60% less energy
Energy Efficiency
Energy consumption reduction achieved using brushless DC motors compared to AC motors.
  • ENERGY STAR partner since 2012; Haiku fans earned 2016 ENERGY STAR Award for Excellence in energy-efficient product design
  • Products contribute to LEED, Living Building Challenge and Green Globes credits across multiple categories (energy performance, indoor air quality, thermal comfort, innovation)
  • R&D facility is LEED Gold-certified for developing energy-efficient fans
Inclusion & Diversity
  • No publicly disclosed DEI strategy or goals found on website or LinkedIn
  • No gender‑related statistics, targets or outcomes disclosed
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