Digital Marketing Specialist at Ideal Industries, Inc in Sterling, MA | USD66,231-89,081 | Kablio

Role

Description

campaigns

analytics

automation

martech

digital ads

stakeholder

Campaign Management: Lead the planning and execution of digital campaigns in partnership with content and communications, ensuring initiatives are delivered on time, on brand, and with measurable impact.
Stakeholder Engagement: Foster strong cross-functional partnerships and provide clear, data-driven insights that align marketing efforts with business priorities and support strategic decision-making.
Analytics & Reporting: Deliver actionable insights to the business, enabling data-driven decisions that enhance marketing effectiveness.
Process & Workflow Optimization: Continuously optimize marketing processes and workflows to drive scalability, efficiency, and speed to market through clear documentation and smart automation.
Distributor Marketing: Collaborate with distributors on joint marketing initiatives that drive sales, strengthen market presence, and deliver shared ROI.
Digital Strategy & Execution: Develop, launch, and optimize digital marketing strategies, company websites, and paid media campaigns that consistently drive measurable growth, deliver clear attribution, and achieve strong ROI.
Marketing Technology: Integrate and optimize Anderson Power’s marketing technology stack to enable reliable data flow and accurate performance reporting that supports business growth.

Requirements

python

crm

ai tools

b2b

seo

bachelor's

Coding skills (ex-HTML/CSS, JavaScript, Python, etc).
Experience planning, launching and optimizing paid digital campaigns.
Strong understanding of digital platforms (e.g. CRM, CMS, automation tools, analytics platforms).
Strong organizational skills able to manage multiple deliverables at once.
Exposure to international markets and experience adapting campaigns for global audiences.
Bachelor's degree in marketing or communication
Familiarity with AI tools for marketing optimization.
Account based marketing (ABM) experience a plus.
Experience with customer journey mapping and full-funnel marketing
Experience in B2B product marketing, ideally in a technical or industrial sector.
Solid understanding of SEO and SEM strategies

Benefits

Medical, Dental & Vision Insurance
Volunteer Time
Wellness Programs
Personal Days
401k with Company Match
Education Reimbursement
Cash Balance Pension Plan
Parental Leave

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

Founded 1916

Year of establishment

The company was established in Chicago in 1916 and later relocated to Sycamore, Illinois.

4 Generations

Family ownership duration

The company has remained family-owned for four generations, with a focus on innovation and future growth.

Millions Annually

Revenue scale

The company generates annual revenues in the hundreds of millions, reflecting its significant market presence.

Today it crafts essential gear—from wire strippers used in commercial jets to power connectors in NASA equipment.
Now a diversified brand-family (including Anderson Power, Enatel), it serves electrical, telecom, industrial, aerospace, automotive and construction sectors.
Headquartered in Sycamore with facilities across North America, U.K., India and Canada.
A typical project might involve developing a new tester or connector line for telecom or industrial OEMs.
Standout fact: nearly every modern commercial jet uses its tools—and its gear has even flown on NASA missions.

Culture + Values

Act with integrity.
Excellence starts with accountability.
Treat everyone with kindness and respect.
Creating value drives growth and sustainability.
Belief in our people: every member is valued, treated with fairness, dignity and respect; opportunities to develop and reach potential.
Long‑term value and sustainability: generate profit responsibly while fostering long‑term stakeholder benefit.
Commitment to excellence in products, services, manufacturing practices and people.
Strength in relationships: cultivate strong, mutually beneficial relationships with customers, partners, employees and communities.
Transparency in business: proactive openness in successes and areas for improvement.

Environment + Sustainability

75% reduction

Power Consumption

Achieved significant energy savings through LED installations, reducing overall power consumption by 75% and eliminating mercury waste from vapor lights.

Carbon Neutral by 2025

Shenzhen Facility Goal

Committed to achieving carbon neutrality at a key operations facility by 2025.

Silver Medal

EcoVadis Award

Recognized with a silver medal from EcoVadis, placing the company in the top 25% of assessed companies for environmental and ethical practices.

Recycling cardboard, metal scrap, and plastic from molding operations; PVC jars converted to PET.
Elimination of mercury waste from vapor lights.

Inclusion & Diversity

Equal Opportunity Employer policy in effect.
Employees feel inclusion contributes to product innovation and culture.
Flat management structure supports open communication across levels.
Most Loved Workplace survey: 'Employees quoted that they loved diversity and inclusion within the business'.
Women representation or gender stats not publicly disclosed.

Articles

IDEAL Electrical – featured categories & industries

Ideal Industries – Wikipedia profile

Discussion on Ideal Industries plant closures

Role

Description

campaigns

analytics

automation

martech

digital ads

stakeholder

Campaign Management: Lead the planning and execution of digital campaigns in partnership with content and communications, ensuring initiatives are delivered on time, on brand, and with measurable impact.
Stakeholder Engagement: Foster strong cross-functional partnerships and provide clear, data-driven insights that align marketing efforts with business priorities and support strategic decision-making.
Analytics & Reporting: Deliver actionable insights to the business, enabling data-driven decisions that enhance marketing effectiveness.
Process & Workflow Optimization: Continuously optimize marketing processes and workflows to drive scalability, efficiency, and speed to market through clear documentation and smart automation.
Distributor Marketing: Collaborate with distributors on joint marketing initiatives that drive sales, strengthen market presence, and deliver shared ROI.
Digital Strategy & Execution: Develop, launch, and optimize digital marketing strategies, company websites, and paid media campaigns that consistently drive measurable growth, deliver clear attribution, and achieve strong ROI.
Marketing Technology: Integrate and optimize Anderson Power’s marketing technology stack to enable reliable data flow and accurate performance reporting that supports business growth.

Requirements

python

crm

ai tools

b2b

seo

bachelor's

Coding skills (ex-HTML/CSS, JavaScript, Python, etc).
Experience planning, launching and optimizing paid digital campaigns.
Strong understanding of digital platforms (e.g. CRM, CMS, automation tools, analytics platforms).
Strong organizational skills able to manage multiple deliverables at once.
Exposure to international markets and experience adapting campaigns for global audiences.
Bachelor's degree in marketing or communication
Familiarity with AI tools for marketing optimization.
Account based marketing (ABM) experience a plus.
Experience with customer journey mapping and full-funnel marketing
Experience in B2B product marketing, ideally in a technical or industrial sector.
Solid understanding of SEO and SEM strategies

Benefits

Medical, Dental & Vision Insurance
Volunteer Time
Wellness Programs
Personal Days
401k with Company Match
Education Reimbursement
Cash Balance Pension Plan
Parental Leave

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

Founded 1916

Year of establishment

The company was established in Chicago in 1916 and later relocated to Sycamore, Illinois.

4 Generations

Family ownership duration

The company has remained family-owned for four generations, with a focus on innovation and future growth.

Millions Annually

Revenue scale

The company generates annual revenues in the hundreds of millions, reflecting its significant market presence.

Today it crafts essential gear—from wire strippers used in commercial jets to power connectors in NASA equipment.
Now a diversified brand-family (including Anderson Power, Enatel), it serves electrical, telecom, industrial, aerospace, automotive and construction sectors.
Headquartered in Sycamore with facilities across North America, U.K., India and Canada.
A typical project might involve developing a new tester or connector line for telecom or industrial OEMs.
Standout fact: nearly every modern commercial jet uses its tools—and its gear has even flown on NASA missions.

Culture + Values

Act with integrity.
Excellence starts with accountability.
Treat everyone with kindness and respect.
Creating value drives growth and sustainability.
Belief in our people: every member is valued, treated with fairness, dignity and respect; opportunities to develop and reach potential.
Long‑term value and sustainability: generate profit responsibly while fostering long‑term stakeholder benefit.
Commitment to excellence in products, services, manufacturing practices and people.
Strength in relationships: cultivate strong, mutually beneficial relationships with customers, partners, employees and communities.
Transparency in business: proactive openness in successes and areas for improvement.

Environment + Sustainability

75% reduction

Power Consumption

Achieved significant energy savings through LED installations, reducing overall power consumption by 75% and eliminating mercury waste from vapor lights.

Carbon Neutral by 2025

Shenzhen Facility Goal

Committed to achieving carbon neutrality at a key operations facility by 2025.

Silver Medal

EcoVadis Award

Recognized with a silver medal from EcoVadis, placing the company in the top 25% of assessed companies for environmental and ethical practices.

Recycling cardboard, metal scrap, and plastic from molding operations; PVC jars converted to PET.
Elimination of mercury waste from vapor lights.

Inclusion & Diversity

Equal Opportunity Employer policy in effect.
Employees feel inclusion contributes to product innovation and culture.
Flat management structure supports open communication across levels.
Most Loved Workplace survey: 'Employees quoted that they loved diversity and inclusion within the business'.
Women representation or gender stats not publicly disclosed.

Articles

IDEAL Electrical – featured categories & industries

Ideal Industries – Wikipedia profile

Discussion on Ideal Industries plant closures