Regional Marketing Director, Student Housing

Description

• Ensure staff compliance and consistency with Company policies and procedures.
• Identify potential Company customers utilizing market and demographic data as well as industry knowledge.
• Use consistent techniques & company directives to screen, hire, train, coach and develop on-site staff.
• Achieve the highest possible net operating income through the implementation of effective cost control and revenue & leasing improvement; identify trends and recommend strategies and adjustments.
• Maintain an awareness and understanding of the goals of the company and work to enhance its overall image and presence in the market.
• Ensure all administrative & leasing reporting is accurate, complete, and submitted on a timely basis.
• Maintain a solid awareness of company and regional performance and make decisions that will have a positive effect on performance.
• Develop and implement resident retention programs (i.e., resident functions, special promotions, monthly newsletter, etc.)
• Regularly monitor resident satisfaction in person and through follow-up phone calls and utilizing Customer Satisfaction Surveys
• Communicate regularly with Regional Vice President, Regional Supervisors, and Community Managers regarding goals, objectives, and relevant concerns, problems, and solutions.
• Promote harmony and quality job performance of staff through support and effective leadership.
• Develop marketing communication materials targeting Company market niches.
• Mentor community team members on leasing and marketing skills and concepts.
• Audit files and property as needed.
• Develop yearly marketing plan and utilize marketing strategies & systems.
• Identify marketing needs of specific communities or areas to facilitate the development and implementation of marketing plans to accomplish objective.s
• Model effective leasing and customer service techniques and communicate expectations to site team members.
• Develop new relationships and strengthen existing relationships with business contacts and vendors.
• Seek out and utilize available internal and external resources to meet goals and objectives.
• Monitor and implement all social media and online presence, including all campaigns being used
• Keep abreast of relevant industry topics to incorporate them into planning and decision-making.
• Develop yearly marketing budgets/forecasts.
• Ensure the effectiveness of staff through ongoing training, coaching, counseling, and guidance in compliance with Asset training benchmarks.
• Ensure staff leasing techniques are effective in obtaining closure, follow-up procedures met, signing/documentation of leases, and reporting systems are accurate and up to date.

Requirements

• Creative design experience and proficiency in Canva or Adobe suites are strongly preferred
• Must have basic knowledge of Fair Housing Laws and OSHA requirements
• Bachelor’s degree preferred
• Prior experience managing social media and digital marketing campaigns is strongly preferred
• Ability to understand and perform all on-site software functions; Proficiency in Microsoft Office Suite required
• Student Housing industry experience required

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance