Marketing Manager at Bushburg in New York, NY | USD95,000-115,000 | Kablio

Role

Description

campaign analytics

crm management

email campaigns

social strategy

brand management

vendor management

Analyze open rates, CTRs, and conversions to continuously optimize campaigns
Present campaign insights, data, and recommendations to senior leadership
Collaborate with leasing and creative teams to ensure consistent messaging and visuals across digital and email touchpoints
Manage CRM and subscriber lists; segment audiences to ensure personalized, high-performing content.
Manage external agencies, freelancers, and creative vendors
Maintain a cohesive brand voice and visual identity across platforms
Manage influencer and media collaborations to enhance online visibility
Develop a strong understanding of the company’s full residential portfolio, including building profiles, target resident demographics, and unique property positioning.
Lead social strategy and execution for all corporate and property-level channels (Instagram, TikTok, LinkedIn, YouTube, etc.)
Work closely with leasing, management, and development teams to align marketing with property performance goals.
Partner with Property Management teams to ensure all materials and communications reflect company standards and maintain a unified brand identity across all locations.
Collaborate with designers, photographers, and agencies to produce compelling marketing collateral and video content
Create, design, and deploy targeted email campaigns for leasing, events, resident communications, and corporate branding
Maintain and evolve the company’s brand identity across all marketing materials and developments
Understand, organize, and maintain all marketing collateral within the company’s online filing systems to ensure accuracy, consistency, and easy access for internal teams.
Identify gaps or inconsistencies in brand execution and provide clear recommendations and follow-up to ensure corrective action.
Track engagement and audience insights to refine strategy and increase reach
Developing a brand after a new property launches with positioning and go-to-market strategies
Conduct periodic site visits to evaluate on-site branding, signage, letterhead usage, marketing collateral, and overall brand presentation.

Requirements

bachelor's

seo

google analytics

email campaigns

5-7 yrs

copywriting

Experience managing budgets, vendors, and multiple concurrent projects
Bachelor’s degree in Marketing, Communications, or related field
Working knowledge of SEO, content strategy, and analytics tools (Google Analytics, Meta Insights)
Proven experience in email campaign management, social content creation, and digital strategy
5–7 years of marketing experience — ideally in real estate, hospitality, or luxury lifestyle industries
Deep understanding of NYC real estate trends and market positioning preferred
Excellent storytelling, copywriting, and creative direction skills

Benefits

Access to exclusive company events and property previews
Annual performance bonus
Paid time off, commuter benefits, and professional development opportunities
Salary Range: $95,000 - $115,000 (commensurate with experience)
Comprehensive medical, dental, and vision coverage

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

Over 1 million sq ft

Converted luxury spaces

This figure highlights the company's achievement in transforming large-scale urban spaces into luxurious residential, office, and retail environments.

Over 2 million sq ft

Owned real estate assets

This reflects the company's significant investment in real estate ownership across various property types, showcasing its extensive footprint in urban development.

An emerging market leader focused on delivering premium living and working experiences.
Known for integrating generational trend insights with functional design in its projects.
Specializes in predevelopment planning, ground-up construction, and adaptive reuse conversions.
Builds and revitalizes urban spaces across residential, commercial, and mixed-use sectors in major cities like New York, New Jersey, and Florida.

Culture + Values

Innovation and Creativity in Design
Collaborative and Inclusive Work Environment
Commitment to Excellence and Quality
Respect for the Environment
Transparency and Integrity
Customer-Centric Approach

Environment + Sustainability

2050

Net Zero Carbon Target

Aiming to achieve net zero carbon emissions by 2050, demonstrating a long-term commitment to climate action.

15%

Water Usage Reduction

Planning to reduce water usage by 15% over the next five years, reflecting a focus on sustainable resource management.

Implementing energy-efficient technologies across all properties.
Investing in sustainable building materials.
Conducting regular environmental impact audits.

Inclusion & Diversity

50% Leadership

Women in Leadership Roles

Reflects the balance of leadership positions held by women within the organization, showcasing gender diversity at the executive level.

Implementing Diverse Hiring Practices to Increase Workforce Diversity
Programs to Support Career Growth for Underrepresented Groups
Inclusive Workplace Initiatives to Promote Equal Opportunities

Articles

Our Projects

Careers at Bushburg

Role

Description

campaign analytics

crm management

email campaigns

social strategy

brand management

vendor management

Analyze open rates, CTRs, and conversions to continuously optimize campaigns
Present campaign insights, data, and recommendations to senior leadership
Collaborate with leasing and creative teams to ensure consistent messaging and visuals across digital and email touchpoints
Manage CRM and subscriber lists; segment audiences to ensure personalized, high-performing content.
Manage external agencies, freelancers, and creative vendors
Maintain a cohesive brand voice and visual identity across platforms
Manage influencer and media collaborations to enhance online visibility
Develop a strong understanding of the company’s full residential portfolio, including building profiles, target resident demographics, and unique property positioning.
Lead social strategy and execution for all corporate and property-level channels (Instagram, TikTok, LinkedIn, YouTube, etc.)
Work closely with leasing, management, and development teams to align marketing with property performance goals.
Partner with Property Management teams to ensure all materials and communications reflect company standards and maintain a unified brand identity across all locations.
Collaborate with designers, photographers, and agencies to produce compelling marketing collateral and video content
Create, design, and deploy targeted email campaigns for leasing, events, resident communications, and corporate branding
Maintain and evolve the company’s brand identity across all marketing materials and developments
Understand, organize, and maintain all marketing collateral within the company’s online filing systems to ensure accuracy, consistency, and easy access for internal teams.
Identify gaps or inconsistencies in brand execution and provide clear recommendations and follow-up to ensure corrective action.
Track engagement and audience insights to refine strategy and increase reach
Developing a brand after a new property launches with positioning and go-to-market strategies
Conduct periodic site visits to evaluate on-site branding, signage, letterhead usage, marketing collateral, and overall brand presentation.

Requirements

bachelor's

seo

google analytics

email campaigns

5-7 yrs

copywriting

Experience managing budgets, vendors, and multiple concurrent projects
Bachelor’s degree in Marketing, Communications, or related field
Working knowledge of SEO, content strategy, and analytics tools (Google Analytics, Meta Insights)
Proven experience in email campaign management, social content creation, and digital strategy
5–7 years of marketing experience — ideally in real estate, hospitality, or luxury lifestyle industries
Deep understanding of NYC real estate trends and market positioning preferred
Excellent storytelling, copywriting, and creative direction skills

Benefits

Access to exclusive company events and property previews
Annual performance bonus
Paid time off, commuter benefits, and professional development opportunities
Salary Range: $95,000 - $115,000 (commensurate with experience)
Comprehensive medical, dental, and vision coverage

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found