Campaign Manager, Manufacturing

Description

• Act as a trusted advisor to sales, providing market insights, reporting, and campaign updates.
• Work closely with the sales teams (including business development) to understand their priorities, challenges, and opportunities, ensuring marketing efforts directly support sales objectives.
• Ensure all marketing activities align with brand guidelines and regulatory requirements.
• Identify compelling messaging and value propositions that resonate with the specific needs and challenges of customers in manufacturing.
• Partner with third parties to amplify the Brightly message when applicable.
• Deliver clear benchmarks and metrics for all campaigns, focusing on lead generation, MQL-to-SQL conversion, pipeline contribution, and revenue attribution.
• Continuously test, learn, and optimize campaigns based on data-driven insights to improve return on investment and achieve targets.
• Analyze and forecast the expected performance of planned marketing programs quarterly, with monthly adjustments to align campaign goals with sales targets and overall business objectives. Continuously monitor and optimize key performance indicators (KPIs) to improve campaign effectiveness.
• Manage campaign budgets, timelines, and resources effectively.
• Lead all aspects of the end-to-end execution of marketing campaigns, working with internal creative teams, external agencies, and marketing operations.
• Collaborate with product marketing, sales, and other marketing teams to ensure alignment of messaging and strategy.
• Design and develop comprehensive, multi-channel marketing campaigns (e.g., digital advertising, content marketing, email marketing, webinars, events, social media) tailored to the vertical's target audience.
• Present regular performance reports and strategic recommendations to collaborators, including sales leadership and the CMO

Requirements

• 5–8 years in B2B SaaS marketing; experience with Computerized Maintenance Management System (CMMS) software or manufacturing industry marketing is advantageous.
• Strong cross-functional collaboration and communication skills; proactive outlook with ownership; exceptional attention to detail; ability to prioritize effectively.
• Data-driven decision-making and strong analytical skills to optimize campaign performance.
• Bachelor’s degree in Marketing, Business Administration, Communications, or related field; MBA or Master’s preferred; certifications in digital marketing, analytics, or marketing automation tools (e.g., Google Analytics, Marketo) are a plus.
• Strategic approach with the ability to translate business objectives into actionable marketing campaigns.
• Collaborative approach with proven success partnering across sales, product, and marketing teams.
• Use of marketing analytics tools to track, analyze, and report on campaign performance, providing actionable insights.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance