Regional Organic Content Specialist at Lennar in Miami, FL | Kablio

Role

Description

audience engagement

asset management

channel analytics

content workflow

google business

airtable planning

Monitor, analyze, and engage with audiences, acting as the voice of the brand to foster community connection and manage reputation across platforms in a timely, brand-consistent manner.
Lead review response strategy, maintaining brand reputation and strengthening local presence through timely, personalized community engagement.
Ensure brand consistency by acting as a subject matter expert on Lennar’s visual and messaging standards, applying updates and educating partners as needed.
Oversee regional asset libraries, ensuring all photography and creative assets in Crooze are current, brand-compliant, and accessible to key partners across the marketing team.
Lead performance reviews of organic channels, interpreting trends in engagement, reach, and follower growth to shape content direction and inform strategy.
Develop and oversee content creation workflows, leveraging Canva templates while guiding messaging strategy, sourcing visuals, managing legal approvals, and optimizing publishing cadence via Sprinklr.
Own the optimization of Google Business listings for Welcome Home Centers and communities, ensuring accurate representation and improved local search visibility.
Provide insight-driven recommendations to optimize content mix, post timing, and channel tactics for stronger impact across target audiences.
Drive content strategy through Air Table planning, partnering with the Regional Campaign Manager to prioritize messaging and ensure cross-channel alignment.
Lead the execution of organic content across Facebook, Instagram, LinkedIn, TikTok, and YouTube, ensuring alignment with regional business goals and national brand positioning.
Champion regional visibility by developing tailored organic campaigns that support division-level priorities, events, and promotions.

Requirements

microsoft office

canva

sprinkler

bachelor degree

2-4 years

Knowledge of Microsoft office applications is required.
Computer skills and competencies are required.
Knowledge of Meta and social sites is a plus.
Knowledge of Sprinkler is a plus.
Bachelor of Science or Arts degree or equivalent required/ High school diploma or GED required.
Knowledge of Canva is required.
Proven work experience as a Social Media Content Coordinator.
Strong organizational and time management skills; able to manage multiple deadlines across various job types.
Minimum 2-4 years of experience is required.

Benefits

Information not given or found

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

Largest Homebuilders

Ranking by Size

Consistently ranked as one of the largest homebuilders in the U.S.

21 States

Operational Reach

Operates in 21 states, building homes across a wide range of communities.

Known for its focus on affordability and quality.
Builds homes in a wide range of communities from first-time homebuyers to luxury estates.
Integrates technology into homes, offering smart home solutions for modern living.
Notable projects include large-scale suburban communities and mixed-use developments, focusing on sustainability and convenience.
History includes several notable acquisitions, expanding its capacity to build homes nationwide.
Continues to innovate with a focus on reducing construction costs and increasing home energy efficiency.
Specializes in land development, mortgage services, and title insurance, creating a comprehensive approach to homebuilding.

Culture + Values

We work to maximize the quality of our building materials, lower costs to deliver greater value, and observe internal quality assurance programs and external third-party inspection processes to guarantee the quality of every new home.
We deliver exceptional value through industry-leading incentives. Our simplified homebuying experience offers Everything’s Included® at the best value, a Lennar Account to manage your home, and our family companies handle mortgage, title and insurance needs to ensure a smooth closing.
We hold the highest level of integrity for our customers, associates, shareholders, trade partners, community, and environment. We are committed to doing the right thing for the right reason, being an innovator, and constantly focused on improving the quality of our homes.

Environment + Sustainability

$30M Savings

Geothermal Energy Savings

Projecting savings for homeowners over two decades in a Colorado pilot.

25% Water Cut

Greywater Reuse Reduction

Reducing indoor water use with residential greywater systems.

Targeting net-zero carbon emissions across operations and communities by 2035.
Investing in large-scale 3D-printed homes via ICON to reduce waste and enhance resilience in home construction.
Piloting battery-powered home energy backup systems in Texas, offering outage protection and grid stability.

Inclusion & Diversity

~30%

Women in Leadership Roles

Approximately 30% of leadership roles are held by women.

45% women / 55% men

Gender Split Among Associates

Associates are split approximately 45% women and 55% men.

Launched 'Work Where Everyone’s Included™' initiative with an advisory council to embed inclusion across hiring, communities, and career development.
Established the Focus Five framework: (1) executive commitment, (2) embedding inclusion in culture, (3) continuous education, (4) developing a diverse leadership pipeline, (5) measuring progress.
Created Everyone’s Included Advisory Council to guide inclusion efforts.

Articles

Media Contacts

Customer Care Contacts

Role

Description

audience engagement

asset management

channel analytics

content workflow

google business

airtable planning

Monitor, analyze, and engage with audiences, acting as the voice of the brand to foster community connection and manage reputation across platforms in a timely, brand-consistent manner.
Lead review response strategy, maintaining brand reputation and strengthening local presence through timely, personalized community engagement.
Ensure brand consistency by acting as a subject matter expert on Lennar’s visual and messaging standards, applying updates and educating partners as needed.
Oversee regional asset libraries, ensuring all photography and creative assets in Crooze are current, brand-compliant, and accessible to key partners across the marketing team.
Lead performance reviews of organic channels, interpreting trends in engagement, reach, and follower growth to shape content direction and inform strategy.
Develop and oversee content creation workflows, leveraging Canva templates while guiding messaging strategy, sourcing visuals, managing legal approvals, and optimizing publishing cadence via Sprinklr.
Own the optimization of Google Business listings for Welcome Home Centers and communities, ensuring accurate representation and improved local search visibility.
Provide insight-driven recommendations to optimize content mix, post timing, and channel tactics for stronger impact across target audiences.
Drive content strategy through Air Table planning, partnering with the Regional Campaign Manager to prioritize messaging and ensure cross-channel alignment.
Lead the execution of organic content across Facebook, Instagram, LinkedIn, TikTok, and YouTube, ensuring alignment with regional business goals and national brand positioning.
Champion regional visibility by developing tailored organic campaigns that support division-level priorities, events, and promotions.

Requirements

microsoft office

canva

sprinkler

bachelor degree

2-4 years

Knowledge of Microsoft office applications is required.
Computer skills and competencies are required.
Knowledge of Meta and social sites is a plus.
Knowledge of Sprinkler is a plus.
Bachelor of Science or Arts degree or equivalent required/ High school diploma or GED required.
Knowledge of Canva is required.
Proven work experience as a Social Media Content Coordinator.
Strong organizational and time management skills; able to manage multiple deadlines across various job types.
Minimum 2-4 years of experience is required.

Benefits

Information not given or found

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

Largest Homebuilders

Ranking by Size

Consistently ranked as one of the largest homebuilders in the U.S.

21 States

Operational Reach

Operates in 21 states, building homes across a wide range of communities.

Known for its focus on affordability and quality.
Builds homes in a wide range of communities from first-time homebuyers to luxury estates.
Integrates technology into homes, offering smart home solutions for modern living.
Notable projects include large-scale suburban communities and mixed-use developments, focusing on sustainability and convenience.
History includes several notable acquisitions, expanding its capacity to build homes nationwide.
Continues to innovate with a focus on reducing construction costs and increasing home energy efficiency.
Specializes in land development, mortgage services, and title insurance, creating a comprehensive approach to homebuilding.

Culture + Values

We work to maximize the quality of our building materials, lower costs to deliver greater value, and observe internal quality assurance programs and external third-party inspection processes to guarantee the quality of every new home.
We deliver exceptional value through industry-leading incentives. Our simplified homebuying experience offers Everything’s Included® at the best value, a Lennar Account to manage your home, and our family companies handle mortgage, title and insurance needs to ensure a smooth closing.
We hold the highest level of integrity for our customers, associates, shareholders, trade partners, community, and environment. We are committed to doing the right thing for the right reason, being an innovator, and constantly focused on improving the quality of our homes.

Environment + Sustainability

$30M Savings

Geothermal Energy Savings

Projecting savings for homeowners over two decades in a Colorado pilot.

25% Water Cut

Greywater Reuse Reduction

Reducing indoor water use with residential greywater systems.

Targeting net-zero carbon emissions across operations and communities by 2035.
Investing in large-scale 3D-printed homes via ICON to reduce waste and enhance resilience in home construction.
Piloting battery-powered home energy backup systems in Texas, offering outage protection and grid stability.

Inclusion & Diversity

~30%

Women in Leadership Roles

Approximately 30% of leadership roles are held by women.

45% women / 55% men

Gender Split Among Associates

Associates are split approximately 45% women and 55% men.

Launched 'Work Where Everyone’s Included™' initiative with an advisory council to embed inclusion across hiring, communities, and career development.
Established the Focus Five framework: (1) executive commitment, (2) embedding inclusion in culture, (3) continuous education, (4) developing a diverse leadership pipeline, (5) measuring progress.
Created Everyone’s Included Advisory Council to guide inclusion efforts.

Articles

Media Contacts

Customer Care Contacts

Regional Organic Content Specialist

Lennar

Regional Organic Content Specialist

Lennar

Description

audience engagement

asset management

channel analytics

content workflow

google business

airtable planning

Requirements

microsoft office

canva

meta

sprinkler

bachelor degree

2-4 years

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance

Overview

Largest Homebuilders

Ranking by Size

Consistently ranked as one of the largest homebuilders in the U.S.

21 States

Operational Reach

Operates in 21 states, building homes across a wide range of communities.

Culture + Values

Environment + Sustainability

$30M Savings

Geothermal Energy Savings

Projecting savings for homeowners over two decades in a Colorado pilot.

25% Water Cut

Greywater Reuse Reduction

Reducing indoor water use with residential greywater systems.

Inclusion & Diversity

~30%

Women in Leadership Roles

Approximately 30% of leadership roles are held by women.

45% women / 55% men

Gender Split Among Associates

Associates are split approximately 45% women and 55% men.

Articles

Description

audience engagement

asset management

channel analytics

content workflow

google business

airtable planning

Requirements

microsoft office

canva

meta

sprinkler

bachelor degree

2-4 years

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance

Overview

Largest Homebuilders

Ranking by Size

Consistently ranked as one of the largest homebuilders in the U.S.

21 States

Operational Reach

Operates in 21 states, building homes across a wide range of communities.

Culture + Values

Environment + Sustainability

$30M Savings

Geothermal Energy Savings

Projecting savings for homeowners over two decades in a Colorado pilot.

25% Water Cut

Greywater Reuse Reduction

Reducing indoor water use with residential greywater systems.