Social Media Executive

Description

As a Social Media Executive, you will be responsible for building and maintaining the company's presence on various social media platforms and creating engaging content. You will play a key role in growing brand awareness, fostering community engagement, and driving social media performance. You are expected to be an energetic, creative, and confident individual who is comfortable being in front of the camera and can connect authentically with the audience. You will be responsible for storytelling, engaging followers, and accurately representing the company's products, services, and culture across platforms such as Facebook, YouTube, Instagram, TikTok, LinkedIn, and more.

• Test and implement new social media tools, features, and trends to enhance brand engagement;
• Develop and execute a dynamic social media strategy, leveraging existing and emerging platforms to increase brand visibility;
• Analyse social media insights and performance metrics to assess campaign effectiveness and provide recommendations for improvement;
• Identify and collaborate with influencers, brand ambassadors, and content creators to expand the brand's reach;
• Ensure brand consistency in messaging, visuals, and tone across all platforms;
• Ideate and implement creative campaigns that enhance audience interaction and drive engagement;
• Create compelling, high-quality content (videos, reels, stories, posts) that resonates with the target audience and aligns with the brand identity;
• Monitor social media conversations, engage with followers, and respond to queries, comments, andmessages in a timely and professional manner;
• Act as the face and voice of the brand by creating engaging video content, hosting live sessions, and participating in trending social media conversations;
• Plan and execute social media advertising campaigns in collaboration with the digital marketing team;
• Keep an eye on competitor activities and industry trends to ensure the brand remains ahead in the social media landscape;
• Work closely with the design, brand marketing, and sales teams to develop detailed content calendars;
• Stay updated on trends, social media algorithms, and platform best practices to optimise content reach and engagement;

Requirements

• Prior experience in real estate or a similar industry is a plus
• Ability to engage and connect with audiences authentically;
• Adaptable to evolving social media trends;
• Organisational skills with attention to detail;
• Strong understanding of social media trends, algorithms, and best practices;
• Ability to work in a fast-paced, dynamic environment
• Creativity in producing compelling and high-quality content;
• Experience in creating video content and being on camera is a must;
• Bachelor's degree in media, Journalism, Marketing, Communications, or a related field
• Minimum 3 years of relevant experience in social media management, content creation, or a related role;
• Collaborative mindset with a passion for community engagement and good sense of humour
• Energetic, confident, and charismatic personality;
• Familiarity with video editing software and content creation tools
• Knowledge of social media analytics and reporting tools;
• Strong video creation and storytelling abilities, with excellent communication skills, both written and verbal;

Benefits

• Multicultural environment with over 50 different nationalities
• Annual Air Ticket Allowance
• Competitive Tax-free Salary
• Employee discounts at multiple vendors across the emirates
• Comprehensive Health Insurance
• Rewards & Recognitions

Training + Development

Interview process

Visa Sponsorship

Security clearance