Paid Media Manager, Global ABM

Description

• Performance Analysis & Reporting: Regularly monitor, analyze and report on campaign performance, focusing on key ABM metrics such as Account Engagement, MQL/SQL Conversion Rate, Pipeline Influence and ROI; provide actionable insights for continuous optimization
• Creative & Messaging: Collaborate with Content and Creative team to ensure messaging is highly relevant to the specific needs and purchase barriers of the priority personas identified for each vertical
• Audience building and refinement: Use the ABM platforms to build target account lists and sync them with platforms (e.g., Google Ads, LinkedIn, programmatic display), and refine based on results
• ABM Platform Management: Serve as the subject matter expert and primary manager for Demandbase/6sense platforms, utilizing their full suite of features for account identification, segmentation, audience creation, intent data analysis, and personalization
• Budget & Forecasting: Manage the paid media budget, ensuring KPI-based budget allocation, optimization and utilization
• Vertical paid media strategy development & execution: Develop, manage, and optimize the overarching paid media strategy for priority industry verticals and accounts
• Campaign Management and Optimization: Plan, launch, and manage targeted ABM campaigns across various paid channels, with a focus on Demandbase/6sense DSP, as well as across LinkedIn, Google Search/Display and programmatic display; optimize the campaigns based on data

Requirements

• Communication: excellent written and verbal communication skills, comfortable synthesizing and presenting strategy and results to leadership
• AMB platform mastery: 5+ years of hands-on, expert-level experience managing and operationalizing Demandbase and/or 6sense; certification in one or both platforms highly desirable
• Channel Expertise: Proven track record of managing and scaling campaigns on LinkedIn Campaign Manager and Google Ads (Search/ Display)
• Ability to thrive in a global, hybrid work environment, requiring consistent virtual collaboration while also fulfilling required in-office presence as dictated by the local policy
• 6-8 years of experience managing B2B paid media campaigns, with a strong focus on ABM strategies
• Data-Driven and Analytical Mindset: exceptional analytical skills and ability to translate complex data into clear, actionable optimization strategies
• Web Analytics & CRM experience: practical experience working with Google Analytics and CRM (Salesforce or other), to amplify campaign insights and track campaign impact across the funnel

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance