I&F Decision Sci Practitioner Specialist

Description

• Translate data into actionable insights to improve campaign ROI, funnel performance, and customer experience
• Deliver end-to-end digital marketing analytics across campaigns, websites, CRM, and media
• Present insights to stakeholders in a clear, concise, and story-led manner
• Engage confidently with key stakeholders, following Accenture’s guiding principles for collaboration and communication
• Build dashboards and performance reports using GA4, Power BI, or similar tools
• Collaborate with cross-functional teams to understand data and reporting needs, ensuring alignment to broader business objectives
• Support development of standardized KPIs across the acquisition ? conversion ? retention funnel
• Contribute to continuous improvement through test-and-learn approaches and data-informed decision making
• Collaborate with media, creative, CRM, and web teams to ensure data-driven decision-making
• Identify and propose improvement opportunities in measurement, reporting, and digital performance processes
• Respond to analytics requests and manage day-to-day delivery with accuracy and timeliness
• Conduct tagging audits, troubleshoot tracking issues, validate data flows, and flag inconsistencies in dimensions/variables
• Maintain data hygiene, documentation, and tagging governance standards
• Conduct regular QA checks across data pipelines, tracking, and reporting frameworks
• Research and share digital trends, platform changes (GA4, ad platforms), and new analytics capabilities
• Conduct detailed data analysis to identify patterns, correlations, and trends across channels and markets

Requirements

• Experience in global or regional analytics environments
• Solid understanding of tagging, tracking, debugging, UTM governance, GTM/GTM server-side concepts
• Detail-oriented with strong QA practices, documentation rigor, and delivery discipline
• Exposure to SEO, media platforms, or CRM analytics (Google Search Console, Meta, Salesforce, etc.)
• Ability to spot data anomalies, troubleshoot issues, and work with technical teams to resolve gaps
• Strong data storytelling and presentation skills
• Demonstrate a critical, innovative, and problem-solving mindset – proactively proposing alternative solutions when faced with challenges, roadblocks, or data issues
• 5–8 years of experience in digital analytics, marketing analytics, or performance measurement roles
• Experience in A/B testing, experimentation frameworks, or CRO tools (Hotjar, Contentsquare, etc.)
• Strong stakeholder communication skills and experience handling multi-market requests
• Experience analyzing media, CRM, website, and campaign performance to provide insights
• Strong hands-on experience with GA4 (or Adobe Analytics) – events, parameters, funnels, attribution, exploration
• Collaborative mindset and strong problem-solving capability Roles and Responsibilities:
• Working knowledge of Power BI, Looker, Tableau, or similar BI tools
• Experience with performance measurement metrics across the consumer funnel
• Ability to convert raw data into dashboards, reports, and decision-ready insights
• Familiarity with marketing technology ecosystems and digital performance tools

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance