The company began as KeepTruckin in 2013 with a focus on digitizing driver hours and logs for truckers.
Rebranded 2022
New Identity Year
The company rebranded to Motive in 2022 to better reflect its expanded mission of powering the physical economy.
$150M Raised in 2022
Series F Funding
The company secured $150 million in Series F funding in 2022, contributing to its valuation.
120,000+ Businesses
Global Reach
The platform supports over 120,000 businesses worldwide, streamlining operations, safety, and finance teams.
Launched with a simple goal: digitize driver hours and logs for truckers.
Evolved into an integrated platform combining IoT devices and AI-powered apps for managing vehicles, safety, compliance, assets, maintenance, and expenses.
Typical projects include rolling out fleet-wide dashcam systems with real-time safety alerts and automating compliance workflows for construction or oil-and-gas fleets.
Specializes in fleet management for sectors like trucking, logistics, construction, field service, agriculture, transit, and delivery.
A standout achievement: its Motive Card achieved a $1 billion annualized spend run rate, showcasing strong traction in spend management.
Culture + Values
Own It
Less but Better
Build Trust
Unlock Potential
Make it happen
Make it simple
Make it great
Make it different
Make it together
Environment + Sustainability
5M+ Electric Miles
Electric Vehicle Impact
Electrification initiatives have displaced over 5 million electric miles, significantly reducing environmental impact.
13% Fuel Savings
Fuel Efficiency Enhancements
Implementing advanced fleet management has achieved up to 13% reduction in fuel consumption.
20% Idling Cut
AI-Driven Fuel Insights
AI technology has successfully reduced unnecessary idling, saving fleets up to 10% in fuel costs.
15M+ CO₂ Reduced
Carbon Emissions Impact
Efforts have resulted in the displacement of 15 million pounds of CO₂ and reduced particulate matter effectively.
Carbon Neutrality target achieved for Scope 1 & 2 emissions
Upgraded fuel and carbon emissions reporting with low‑carbon integration