Lead - Advertising & Brand Management at Bajaj Electricals Ltd in Mumbai, Maharashtra, India | Kablio

Role

Description

vendor management

budget management

roi tracking

project planning

kpi monitoring

process adherence

JOB PURPOSE: Support in steering brand in a strategic direction based on the company and its stakeholder's vision.

Translate brand and marketing activities across different marketing mediums
Identify clear spaces to deliver brand & marketing solutions in line with the larger business vision & plan with support from the Vertical Head
Ensure adherence predefined budgets for relevant portfolio
Process & Framework Adherence: Ensure adherence to strong processes frameworks etc. to help delivery impacts. Implementing structured workflows, ensuring compliance with marketing best practices, and optimizing efficiency for impact-driven results.
Vendor Management - Day-to-day coordination (Liaoning) with agencies, ensuring OTIF (On-Time, In-Full) delivery, contract & performance management
Support crafting and own execution of the annual calendar for the portfolio – pivot during the year, when necessary
Collaborate with product, sales, customer marketing & other cross functional teams to align marketing efforts.
Budgeting: Managing marketing budget plans, cost optimization and expenditure tracking.
Provide guidance, support, and mentorship to the team
Plan project milestones by tracking progress, supporting key activities, and ensuring timely execution as per the plan. Monitor brand performance regularly with KPIs like sales, market share, growth etc
ROI Tracking: Measuring campaign performance, tracking key metrics (GRP, CPM, engagement rates), leveraging data analytics for decision-making."
Manage interactions with external agencies on a Day-to-day basis
Support Communication development and execution across mediums, monitored across pre-defined KPI’s. Monitor KPI's on a regular basis

Requirements

8-12 yrs

consumer brand

strategic vision

mba marketing

gtm planning

experience

WORK EXPERIENCE

8 to 12 yrs in Consumer facing Industry
Consumer & Brand Fundamentals: Understanding consumer behavior, market research & insights, brand positioning, competitive analysis.
Ability to understand strategic vision and leasing with Vertical Head while delivering the GTM plans for the business concerned.
Graduation in Mass Communication/ Public Relations; MBA with specialization in Marketing
GTM Planning: Ability to understand & create GTM plans for product portfolios

Benefits

Information not given or found

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

1938

Year of Establishment

The company has a rich history of innovation and excellence in manufacturing and high-quality standards.

The company offers a diverse range of products, including lighting solutions, consumer durables, and power systems.
Bajaj Electricals has made a significant impact across industries such as energy, infrastructure, and residential sectors.
The company is known for its excellence in manufacturing and high-quality standards.
Bajaj Electricals has successfully completed numerous high-profile projects, providing solutions to commercial, residential, and industrial sectors.
Bajaj Electricals is recognized for its contributions to renewable energy, offering solar power solutions and other green technologies.

Culture + Values

Integrity: Having complete integrity alignment in what we feel, what we speak and what we do, thereby demonstrating honesty and having strong moral principles.
Team Work: Believing in 'One for all and all for One' thereby working together to exceed our expectations in achieving organisational objectives.
Empowerment: Creating conditions and enabling people to take responsibility for enhanced contribution towards personal and organisational objectives.
Customer Delight: Proactively anticipating internal and external customer needs and relentlessly working towards exceeding their expectations.
Innovation: To continuously explore, develop, create and implement new technology, processes, ideas and products.
Trust: Having firm belief in the reliability, truth and ability of all associates and company processes.

Environment + Sustainability

4,938 KWP installed

Renewable Energy Capacity

Installed 2,138 KWP solar and 2,800 KWP wind during FY 2023.

2% GHG Emission Reduction Target

Emission Reduction Goal

Targeting a 2% reduction in Scope 1 and Scope 2 GHG emissions by FY 2025.

99% Waste Diverted

Waste Management Achievement

Diverted over 99% of waste from landfills across four manufacturing plants in FY 2023.

50% Energy Savings

Efficiency Improvement

Adopted Variable Frequency Drives in motor systems, enabling up to 50% energy savings.

Achieved Zero Liquid Discharge at Chakan unit; implemented rainwater harvesting, drip irrigation, and leak repairs.
Installed rooftop solar at Chakan, Nirlep, and Ranjangaon units.
Conducted tree plantation and municipal waste cleanup under ‘Green India’ and ‘Clean India’ initiatives in remote regions.
Collaborated with CPCB-registered agencies to meet Extended Producer Responsibility targets for e-waste, battery, and plastic waste.

Inclusion & Diversity

8% to 20%

Women Workforce Representation

Aims to increase the proportion of women in the workforce from approximately 8% to 20% over the next 7–8 years through targeted initiatives.

24 Months

Return-to-Work Programme

Offers a return-to-work programme for women with flexible working arrangements, mentoring, and skill training, with eligibility after a career break of up to 24 months.

17 to 7

Hierarchical Structure Simplification

Reduced the organisation's hierarchical structure from 17 layers to 7 bands across the organisation and from 14 to 10 bands on the shop floor.

Women-specific R&D, manufacturing, and supply-chain roles are emphasized to foster an inclusive environment.
A Diversity Council was created to increase representation of underrepresented groups, with a focus on women.
Digital learning, leadership development, and cultural change champions support inclusion across functions.
Organisational culture shift includes removing hierarchical norms, such as addressing employees by name.

Articles

Engineering & Projects

Careers

Investor Relations

Role

Description

vendor management

budget management

roi tracking

project planning

kpi monitoring

process adherence

JOB PURPOSE: Support in steering brand in a strategic direction based on the company and its stakeholder's vision.

Translate brand and marketing activities across different marketing mediums
Identify clear spaces to deliver brand & marketing solutions in line with the larger business vision & plan with support from the Vertical Head
Ensure adherence predefined budgets for relevant portfolio
Process & Framework Adherence: Ensure adherence to strong processes frameworks etc. to help delivery impacts. Implementing structured workflows, ensuring compliance with marketing best practices, and optimizing efficiency for impact-driven results.
Vendor Management - Day-to-day coordination (Liaoning) with agencies, ensuring OTIF (On-Time, In-Full) delivery, contract & performance management
Support crafting and own execution of the annual calendar for the portfolio – pivot during the year, when necessary
Collaborate with product, sales, customer marketing & other cross functional teams to align marketing efforts.
Budgeting: Managing marketing budget plans, cost optimization and expenditure tracking.
Provide guidance, support, and mentorship to the team
Plan project milestones by tracking progress, supporting key activities, and ensuring timely execution as per the plan. Monitor brand performance regularly with KPIs like sales, market share, growth etc
ROI Tracking: Measuring campaign performance, tracking key metrics (GRP, CPM, engagement rates), leveraging data analytics for decision-making."
Manage interactions with external agencies on a Day-to-day basis
Support Communication development and execution across mediums, monitored across pre-defined KPI’s. Monitor KPI's on a regular basis

Requirements

8-12 yrs

consumer brand

strategic vision

mba marketing

gtm planning

experience

WORK EXPERIENCE

8 to 12 yrs in Consumer facing Industry
Consumer & Brand Fundamentals: Understanding consumer behavior, market research & insights, brand positioning, competitive analysis.
Ability to understand strategic vision and leasing with Vertical Head while delivering the GTM plans for the business concerned.
Graduation in Mass Communication/ Public Relations; MBA with specialization in Marketing
GTM Planning: Ability to understand & create GTM plans for product portfolios

Benefits

Information not given or found

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

1938

Year of Establishment

The company has a rich history of innovation and excellence in manufacturing and high-quality standards.

The company offers a diverse range of products, including lighting solutions, consumer durables, and power systems.
Bajaj Electricals has made a significant impact across industries such as energy, infrastructure, and residential sectors.
The company is known for its excellence in manufacturing and high-quality standards.
Bajaj Electricals has successfully completed numerous high-profile projects, providing solutions to commercial, residential, and industrial sectors.
Bajaj Electricals is recognized for its contributions to renewable energy, offering solar power solutions and other green technologies.

Culture + Values

Integrity: Having complete integrity alignment in what we feel, what we speak and what we do, thereby demonstrating honesty and having strong moral principles.
Team Work: Believing in 'One for all and all for One' thereby working together to exceed our expectations in achieving organisational objectives.
Empowerment: Creating conditions and enabling people to take responsibility for enhanced contribution towards personal and organisational objectives.
Customer Delight: Proactively anticipating internal and external customer needs and relentlessly working towards exceeding their expectations.
Innovation: To continuously explore, develop, create and implement new technology, processes, ideas and products.
Trust: Having firm belief in the reliability, truth and ability of all associates and company processes.

Environment + Sustainability

4,938 KWP installed

Renewable Energy Capacity

Installed 2,138 KWP solar and 2,800 KWP wind during FY 2023.

2% GHG Emission Reduction Target

Emission Reduction Goal

Targeting a 2% reduction in Scope 1 and Scope 2 GHG emissions by FY 2025.

99% Waste Diverted

Waste Management Achievement

Diverted over 99% of waste from landfills across four manufacturing plants in FY 2023.

50% Energy Savings

Efficiency Improvement

Adopted Variable Frequency Drives in motor systems, enabling up to 50% energy savings.

Achieved Zero Liquid Discharge at Chakan unit; implemented rainwater harvesting, drip irrigation, and leak repairs.
Installed rooftop solar at Chakan, Nirlep, and Ranjangaon units.
Conducted tree plantation and municipal waste cleanup under ‘Green India’ and ‘Clean India’ initiatives in remote regions.
Collaborated with CPCB-registered agencies to meet Extended Producer Responsibility targets for e-waste, battery, and plastic waste.

Inclusion & Diversity

8% to 20%

Women Workforce Representation

Aims to increase the proportion of women in the workforce from approximately 8% to 20% over the next 7–8 years through targeted initiatives.

24 Months

Return-to-Work Programme

Offers a return-to-work programme for women with flexible working arrangements, mentoring, and skill training, with eligibility after a career break of up to 24 months.

17 to 7

Hierarchical Structure Simplification

Reduced the organisation's hierarchical structure from 17 layers to 7 bands across the organisation and from 14 to 10 bands on the shop floor.

Women-specific R&D, manufacturing, and supply-chain roles are emphasized to foster an inclusive environment.
A Diversity Council was created to increase representation of underrepresented groups, with a focus on women.
Digital learning, leadership development, and cultural change champions support inclusion across functions.
Organisational culture shift includes removing hierarchical norms, such as addressing employees by name.

Articles

Engineering & Projects

Careers

Investor Relations