Description
conversion optimisation
campaign management
lifecycle mapping
launch readiness
crm automation
kpi reporting
As the Product Marketing Manager for Homeowner & Moving Services at Zoopla, you will sit within the Marketing team and be dedicated to maximizing consumer engagement and value for homeowners, driving them towards high-value actions like using our "Find and compare agent" service and leveraging our integrated Moving Services ecosystem. You will be both embedded in the cross functional product and marketing team for Homeowner & Moving Services, whilst being one of the marketing managers in the marketing team.
You will be the Marketing Subject Matter Expert for the entire homeowner journey, acting as the crucial interface between the Marketing and Product teams to grow our high-intent audience, known as MyHome users, through to successful service adoption.
Your core purpose is two-fold: to represent the marketing function, strategy, and capability in Product meetings, and to strategically manage coordinated marketing activities (CRM, Content, Organic Performance, Performance, etc.) that influence the homeowner's journey from initial valuation tracking, to agent instruction, and finally to the adoption of associated moving services (e.g., mortgage, conveyancing, removals).
- Value Messaging: Develop and cascade compelling, consumer-centric messaging that articulates the holistic value of Zoopla's tools and the Moving Services ecosystem to drive high-value homeowner action (e.g., claiming their home, booking a valuation, using Find an Agent, engaging with mortgage advice/conveyancing quotes).
- Conversion Optimisation & Hand-offs: Work with data and product teams to identify and execute on opportunities to improve core marketing KPIs like MyHome sign-up rates and optimising the transition/lead quality between the property process and moving services partners.
- Integrated Campaign Management: Serve as the marketing lead for all marketing strands impacting the full journey, coordinating and aligning efforts across:
- Competitive Marketing Landscape: Monitor competitor marketing tactics and consumer messaging specifically related to home valuation, agent selection, and associated moving services to identify opportunities for Zoopla to gain an edge.
- Marketing-Product Liaison: Act as the dedicated Marketing representative in product development and roadmap meetings for the homeowner/vendor and moving services areas, ensuring marketing requirements, capabilities, and dependencies are clearly understood and integrated early.
- Lifecycle Mapping & Strategy: Define, map, and own the consumer journey from a homeowner's initial interaction (claiming a home) through to the final instruction of an agent and the subsequent use of Zoopla's moving services.
- Launch Readiness: Ensure all marketing touchpoints and channels are prepared and aligned to deliver a successful Go-To-Market (GTM) for any new feature release within the homeowner or moving services experience.
- Insight Translation: Continuously analyze the performance of marketing activities within the full lifecycle and translate these findings into actionable insights for the wider Marketing team to optimize current campaigns and drive both seller and moving services leads.
- CRM/ECRM: Optimizing automated communications to nurture homeowners, driving them not only to agent comparison tools but also to Moving Services at key moments (e.g., post-valuation, pre-listing).
- Performance Marketing: Ensuring campaigns for both seller and moving services have optimized messaging and handover points.
- Moving Services Lead/Conversion Volume (e.g., Mortgage Appointment Booked, Conveyancing Quote Requested)
- KPI Ownership & Reporting: Own the marketing-related performance metrics for the homeowner and moving services areas, including weekly/monthly reporting on core KPIs.
- Content: Briefing the content team on required assets (guides, articles) to support feature adoption and Organic Performance (SEO) for high-intent queries (e.g., "how to find a conveyancer," "best mortgage rates for home movers").
