Community Engagement Specialist

Description

• Manage strategic partnerships with local business chambers, community organizations, college and/or professional sports teams within CT and RI.
• Serve as an internal champion of community marketing, maintaining a visible presence and hosting at least 1 employee event per quarter.
• Ensure consistent branding across all channels, maintaining a positive and impactful brand image.
• Execute integrated marketing campaigns, incorporating traditional and digital elements, to generate leads and drive sales.
• Work closely with the Marketing Manager and local teams to understand market dynamics and tailor marketing initiatives to meet specific needs.
• Report on community and media exposure resulting from events and partnerships.
• Activate marketing tactics, covering traditional and digital channels, to achieve regional objectives and enhance brand visibility.
• Develop basic understanding of digital marketing, including paid search, SEO, LSA, and other online channels, to optimize online presence and reach target audiences.
• Effectively communicate with internal teams and media outlets regarding community engagement activities.
• Plan and execute community events and activations with partners, aiming for at least 2 external events per month.
• Lead social listening initiatives across the brand(s).
• Monitor marketing performance metrics and share findings with the Marketing Manager.

Requirements

• Knowledge of traditional and digital marketing
• A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills.
• Excellent written and verbal communication skills.
• Extensive marketing experience in transactional industry or skilled trades is a plus.
• Understanding of marketing principles, including digital channels like paid search, SEO, and LSA
• Bachelor’s degree in Marketing, Business, or a related field.
• Strong cross-functional management skills with demonstrated ability to effectively utilize internal resources to meet project deadlines and objectives.
• 2-3+ years of PR or marketing experience with increasing responsibility and a proven track record of success.
• Highly effective project management, prioritization, multi-tasking, and time management skills.
• Strong strategic capabilities as well as hands-on tactical ability.
• Graphic design and editing skills on social media (and emails as needed) are a plus.
• The position will be based in Farmington, CT. Regular travel to events throughout Connecticut and Rhode Island is required.
• High attention to detail and quality standards.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance