Marketing Automation & Content Specialist

Description

• Build and execute global and local integrated marketing campaigns using Pardot and Adobe, aligned with business objectives and local market needs.
• Collaborate closely with the analytics lead to ensure tracking and reporting capabilities are correctly enabled (UTMs, scoring rules, campaign logic, etc.).
• Support and adoption by regional/local marketing teams.
• Design and deploy global and local campaign assets: emails, landing pages, forms, and engagement programs (nurturing flows, webinar journeys, lead scoring logic).
• Support the operationalization of new marketing automation features and platform improvements across regions.
• Ensure contact database segmentation, list hygiene, and alignment with privacy regulations Partner with Salesforce, IT, and Digital Marketing teams to ensure seamless integration between platforms.
• Support country marketers and product teams with enablement and guidance on how to use and adapt global campaign assets and tools.
• Provide internal training or onboarding on Pardot and SFDC best practices, if needed.
• Support the creation and deployment of high-quality campaign content: whitepapers, ebooks, webinars, brochures.
• Maintain campaign and asset governance: ensure naming conventions, templates, tagging, and user journeys are compliant with standards and analytics requirements.
• Enablement of effective analytics through proper campaign structure and tagging.

Requirements

• Campaign readiness and execution quality (e.g. asset accuracy, flow logic).
• Efficiency and reuse of global assets across campaigns.
• High proficiency in Pardot, Salesforce, and Adobe Experience Manager (AEM).
• Highly organized, detail-oriented, and deadline-driven.
• Experience working in a multi-country, matrix organization or global B2B company.
• Collaborative and proactive mindset, with the ability to educate and enable others.
• Excellent communication, project management, and stakeholder coordination skills.
• Experience collaborating with content producers, designers, and external agencies.
• Comfortable working with HTML/CSS to troubleshoot or customize assets.
• Skilled in designing and optimizing email flows, forms, landing pages, and nurturing tracks.
• Proven experience in multi-touch campaign orchestration, lead nurturing, scoring, and managing webinars and gated assets.
• Successful completion of a Bachelor’s degree in Marketing, Communications, Business, or related field.
• Fluency in English is required. Additional languages are a plus.
• Strong knowledge of ON24 or similar webinar platforms.
• Minimum of 5 years of hands-on experience in B2B marketing automation and digital content delivery.
• Desirable: Experience with Photoshop or basic design tools for minor visual adaptations.
• Ability to coordinate across teams and regions, supporting both global and local needs.
• Solid understanding of lead funnel logic, B2B customer journeys, and lead scoring frameworks.
• Engagement and conversion metrics (form fills, downloads, registrations).

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance